Rewrite the Technological Landscape

Chapter 34 Policy issues

Meng Qian and Jin Miao walked to the sofa together, and they sat opposite each other.

Jin Miao said, “Can I see your sales policy?”

“Of course.” Meng Qian found all relevant documents and gave Jin Miao an explanation.

After spending more than ten minutes to understand, Jin Miao began to express his opinion, “In the afternoon, you said that the biggest problem on the sales side now is to pay for the card, and many bosses seem to be unwilling to install the game. I feel this. The logic is a bit wrong.

For Internet cafe owners, they don’t suffer a loss when they install a game. You can check the player’s reaction after the game is played. If there are too many people playing, someone buys a card, and he will ask you again. It’s not too late to purchase.

Don’t you still have an emergency method for online recharge? Maybe some non-local bosses will say that you played the game with me and put some cards here, but they don’t want a lot. They may stay first. A few hundred yuan is enough. As for Hangzhou, it shouldn’t be. You can take a bus and send it to people, so I’m very surprised why advance payment has become the biggest problem you are facing now. .

After reading all your policies, I understand a little bit, Meng Qian, what do you think is your biggest purpose for selling these now? ”

Meng Qian told the truth, “What I want is more Internet cafes to promote me.”

“But haven’t you noticed that you are in conflict with your sales goals?”

Meng Qian never did sales in his later generations. He thought that he was indeed a shortcoming in sales, but they always hid it when communicating with the company’s sales. Seeing that Jin Miao seemed insightful, he immediately focused his attention. ,”How to say?”

“Let me analyze the logic. What you want most now is the promotion of Internet cafes. The most direct way is naturally to spend money. However, the promotion fees of Internet cafes are not cheap now, especially for Internet cafes with a small scale, which may require a month of advertising. The flower is hundreds or even thousands of small.

Therefore, under the premise that the company does not have such a large financial support, you think of a management system that may be equivalent to money for the owner of an Internet cafe to replace money, and then recruit sales. A sales person can give him a basic salary of 2000 a month. Run hundreds of Internet cafes, but the same 2,000 yuan may also be a month’s promotion cost for a large-scale Internet cafe.

More importantly, sales can help you go out to more cities. As a boss, you certainly don’t have this energy.

There is no problem with the logic itself, but the problem lies in the fact that when a salesperson confronts the owner of an Internet cafe, what he wants most may not be the Internet cafe to help promote the game.

Because the Internet cafes help the most popular game promotion salespersons do not get much vested interests, the place where they can really quickly get the benefits lies in selling point cards.

I can tell you with almost certainty that when your company’s salesmen go out to talk with customers, they are all thinking about how to promote the current Dianka preferential policies, and how to make the Internet cafe owner spend more money to buy more Dianka. Even if they actually know in their hearts that selling point cards before even the game is on, it is a very nonsense thing, but they still do it, because they can only make a lot of money by selling this.

You have to be clear that they won’t have a long-term perspective. They are not you. How do they know if the game can be popular? How do they know if the company will go bankrupt tomorrow? They only know that they can make a lot of money by selling their point cards now.

So why do many Internet cafes refuse to install games in the end? It’s not that they refuse to install, but the salesman has been promoting the point card. After the final discussion, who is still in the mood to install the game?

You said that when you communicate with them, they are always vague and can’t say anything. That’s because they don’t want to say. They tell you that the problem lies in the point card, and they tell you that customers outside of the country require you to advance the payment. Put some cards in them because they want to win concessions from the company, they want to sell the cards, and they want to make money from you.

To put it bluntly, the problem you are facing now is that you and the salesperson’s goals seem to be the same thing, but in fact they are not the same thing at all. You give them a commission to stimulate their enthusiasm and let them see the future of making money, but still In that sentence, they would not look so far.

Although you also gave them promotion cooperation commissions, in fact, it is considered as the most benevolent, but they may not really appreciate that commission in the face of card commissions. ”

Meng Qian’s brain kept turning to analyze and understand everything Jin Miao said, “So how do you think I should adjust now?”

“Actually, it’s quite helpless. Your current problem is very realistic. It is funding. If you want to promote, the most reasonable way is really the simplest and rude way to go to the Internet cafe to spend money. You have built an Internet cafe management system, which is very good. , But the addition of this link actually makes a lot of things change. The best way for you now is to separate the promotion from the point card. The sales staff now only do the promotion and only take the promotion commission.

Then all Internet cafes are unified to wholesale the card from another department, but the sales will be bound to the store. Whether it is wholesale in advance or later, you will get a commission for the follow-up card of the cooperative store you negotiated. ”

wake up, Meng Qian immediately understood his problem, but when he paid attention to promotion, he did not control his sales focus on promotion.

“Sure enough, there is a specialization in the surgical industry.” Meng Qian was a bit self-blame and regretful, but he knew that he was indeed a layman doing his own things. You can’t say that you should make a mistake, but you can justify the last sentence.

“All departments of the company still have to slowly build up professional talent lines.”

Xiao was depressed for a while, just about to say something, Jin Miao spoke first, “Meng Qian, I have a question to ask you, if the promotion is in place, how confident are you of your game?”

“I’m 80% sure, it can be more popular than CS.” Meng Qian said this is the truth, there are too many variables, he can not be 100% sure.

Jin Miao nodded, “Although I have given you some advice just now, from my personal point of view, I think it’s a bit too late, because there are not many Internet cafes now, and I guess all of you should be sold. If I ran away, it was a bit ugly, and all the bad impressions that should be left were also left. Now the policy has suddenly changed. I am afraid that the sales staff will directly choose to leave. Anyway, they have no loss.

Of course, the company is yours. You should consider how to go next. Everything I have said can only be regarded as personal advice.

Now what I want to talk about is the cooperation I want. Since you said that what you want now is promotion, I can try to help you do this, but you have to spend some money. ”

“How much do you need me to pay?”

“Let’s put it this way, you think that you can get the effect you want by just looking to the Internet cafe for publicity. I only need you to pay one-tenth of the money.

That is to say, 100,000, I will help you achieve a promotion effect of 1 million. ”

Meng Qian looked at Jin Miao’s eyes and began to change, “What are you going to do?”

“Actually, I had a wine business with a friend before, and it was exclusively for the market. In that business, the supplier needed to pay for it. We even had to go with the people when the market opened, otherwise the business would not be possible at all.”

“Are you trying to persuade me to advance the fund? Or do you want to make a relationship?”

Jin Miao shook his head, “But I failed. To tell you the truth, my dad gave me only 100,000 of the 500,000, and the remaining 400,000 is in debt, and I won’t come back.

That failure made me spend a lot of time reflecting on my problems. What I didn’t understand at the time was that since the rules of this industry are so transparent, since everyone does business, why did I fail after following the rules? , Is it true that others are swollen face and fattening up?

It was not until later that I discovered a very important thing. It seems that everyone is playing like this on the bright side, but in fact, there are only a few companies in Hangzhou that really do a good job in this business, and the rest are like I’m so stunned, I always go in to give money.

And those few that can do business, in my opinion, they have grasped a core, the industry leader.

At present, the entire China Entertainment Industry is in its infancy stage. Internet cafes also belong to the entertainment industry in my opinion, and this just-starting industry actually relies on some people to lead the industry in front of it. It is the best way to enter this industry. Just go directly to capture that part of the leader.

I happened to meet some Internet cafe owners before, coupled with some friends’ relationships, this is a list I have learned in the past few hours, and currently the eight largest and most influential Internet cafes in Hangzhou. U U Reading www.uukanshu.cóm”

Jin Miao gave the list to Meng Qian and continued, “If we can take down these eight Internet cafes, if these eight Internet cafes are all advertising “The Legend of God”, if these eight Internet cafes are all cooperating with Dafeng Technology, Other Internet cafes will follow up quickly, without you even begging them, they will in turn beg you to go to their place to install a “God’s Biography”.

I can say without exaggeration that many Internet cafes in third- and fourth-tier cities are constantly learning about the trends of Internet cafes in big cities. Similarly, the owners of small Internet cafes in Hangzhou have been paying attention to the trends of these industry leaders to see what games they are promoting now. , To see what game they are currently playing. ”

Meng Qian immediately understood what Jin Miao meant, “If they see that these leaders are promoting “The Legend of God” and they are all focusing on “The Legend of God”, they will follow suit. Therefore, I am just smashing the publicity fee. To these leaders?”

“　　” is the reason, but it is not such a way, it is too simple to play in this way.

First, there are a lot of games where they are advertised. Everyone has begun to learn to distinguish a little. Second, the charging standard for those guys is that they can kill you a point and will never give you a bit of politeness. Third, since they want to If you spend money on publicity, you have to build up your influence. What I just said is that 100,000 has a 1 million publicity effect, but it doesn’t mean that you don’t need to spend more than 900,000 to find other Internet cafes if you use 100,000 to find these leaders. Say that you also spend money on these leaders, you give me 100,000, and I will give you 1 million. ”

Meng Qian’s interest in Jin Miao has greatly increased, and Jin Miao likes to use the word play. He has a taste for Meng Qian, “How do you want to play?”

Jin Miao leaned forward and smiled meaningfully, “My mom told me since I was a child that I am especially suitable for being an actor.”

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