Producer System: My Girlfriend is a Cellist

"Their 'Super Sour Milk' beverage is really good. I used to like using this as an ingredient when making desserts..."

Upon hearing this, the manager immediately showed a friendly smile:

"Our sour series partners with many large domestic chain cake shops, like the ones you probably know, 'Wuzi' and 'Amu Lei', all source their products from us."

"I see."

Lin Tian nodded.

He truly hadn't expected it. "Wuzi" was a dessert chain shop where Lin Tian had taken Gan Yanyu to eat, and he didn't realize they collaborated with De Pu.

This statement came out.

No need to think about it; Gan Yanyu probably already has quite a good impression of this brand's products.

Lin Tian understood, just like when he first fell for Momonoki Kanami, he was surprised to find out so many famous works starred her, feeling a sense of "we were fated all along."

Moving forward, the group arrived at a wall full of celebrity photos.

"Here, these are our official spokespersons over the years at De Pu."

On the wall, beside each spokesperson's photo, the year and product they endorsed were displayed.

This kind of record also represents the company's respect and remembrance for their spokespersons.

After all, some spokespersons truly have a certain emotional connection with the company.

For example, take the renowned "Wa Haha" mineral water.

How many people got to know Wang Lihong because of Wa Haha, and how many kept drinking the water because of Wang Lihong.

For many years, Wang Lihong and Wa Haha mineral water were inseparable, almost becoming everyone's memory of "mineral water" during that era.

Wa Haha provided Wang Lihong with such a high level of fame then, and likewise, Wang Lihong was Wa Haha's first star endorser in mainland China. It can be said they achieved success together.

To thank Wa Haha, Wang Lihong hadn't raised his endorsement fee for over 20 years, and Wa Haha never changed their spokesperson throughout those years.

Because of this, they created a tale of cooperation between the company and the endorser, which people continued to talk about.

And all of this continued until 2018, when the old chairman's eldest daughter, Zong Fuli, was promoted to product manager.

Once promoted, Zong Fuli terminated this over twenty-year spokesperson, citing "Wang Lihong is too old and doesn't match the product's positioning."

The outcome of such a decision is hard to say.

The only thing known is that nowadays, Wa Haha is almost entirely absent in the market, with people choosing Nongfu Spring and Yibao for mineral water. Wa Haha has become a past memory.

In stark contrast to this.

Until 2024, Wang Lihong still drank Wa Haha mineral water during a concert for promotion.

Even though Wa Haha had released him, Wang Lihong remained grateful for the twenty years partnership.

"..."

However, such stories are rare, most big companies change spokespersons quickly.

At this moment, what caught Lin Tian's eyes was a very large lineup.

With a glance,

Over a span of thirty-plus years, De Pu had successively changed over twenty spokespersons.

There were Hong Kong Stars from last century and fresh faces from recent years.

Without exception, they were almost all top stars of their time.

No wonder, before accepting the endorsement, He Zhichen had told him.

—— Endorsing De Pu can rapidly increase one's fame!

These all are top star caliber,

mixing in with musicians like himself and Gan Yanyu.....

What kind of situation is this?

Even though the two were reportedly endorsing not the main product but an under-brand category, it was still something that made one feel uneasy.

After all, Lin Tian had a clear idea of the fame Moonlight and Cat had, and whether it could compare to the entertainment industry.

Apparently, noticing Lin Tian's concern,

Beside him, He Zhichen confidently patted Lin Tian's shoulder,

"You'll understand once you see the product!"

.....

Finally, they arrived at De Pu's product research and development base.

Here, Lin Tian and Gan Yanyu saw the product they were about to endorse.

The manager held a box of blue-packaged milk and introduced it to Lin Tian's group:

"This is our company's new product 'Hamure Finland Yogurt' we're launching this year."

"It uses high-quality fresh milk from organic farms, with no additives, only the purest taste preserved....."

Listening to the manager's introduction, Lin Tian and Gan Yanyu inserted straws into the milk and started tasting.

As Lin Tian sucked the thick yogurt, a sweetness instantly overflowed in his mouth.

Before Lin Tian could react, Gan Yanyu beside him already exclaimed "Hmm——" with contentment.

"It's delicious!"

Gan Yanyu lifted her head and couldn't help but ask, "How much is this for sale?"

"The price per box is set at nine yuan," the manager said.

"Nine yuan!" The most up-to-date version is on M(VLEMPY)R.

Upon hearing this, Lin Tian couldn't resist.

He released his mouth and looked at the milk box again.

What kind of aristocratic milk is this?

Just Finland's one is so impressive?

Nine yuan, that's almost equivalent to a cup of pearl milk tea!

If you put this in Mixue Bingcheng, you could drink to your heart's content.

Even similar other yogurts are priced around six yuan.

Can this sell for nine yuan?

"The maintenance and certification costs of organic farms, the high cost of organic feed, strict animal welfare standards, investment in research and production control, higher logistics and management costs...these are the reasons why our new product's costs are so high."