hunt hollywood

Therefore, the increasingly expensive starting price of $499 for Tinkber iCam and iPlayer will inevitably become a key reason for the loss of users.

You know, in the early 90s, personal computers cost two to three thousand dollars, but the current low-end products have dropped to less than 500 dollars. With the development of the entire industry chain driving the comprehensive cost to continue to decline, if iCam and iPlayer continue to maintain a price of 499 dollars High pricing is destined to continue to lose users.

However, taking the initiative to lower prices has never been an easy task.This will involve brand value, product positioning, supply procurement and other aspects.Not to mention that a company like Tinkobel, whose products have a large number of loyal users, and its market share is an absolute advantage, would voluntarily give up profits, which is even more difficult to imagine.

Therefore, in the past two years, there have been many media discussions about whether Tinkber will launch a price reduction strategy to snipe potential opponents, but basically it is difficult to splash too many waves.

No one expected that Tinkber would attack suddenly this time.

The price of two of the three core products has dropped by 25%, and Tinkber can still retain a considerable gross profit. However, it is a disaster for other manufacturers who used to erode the market by virtue of their price advantage.

The starting price of $399 is still high-end compared to many similar products of $299 or even $199.However, the pull-in of the pricing range will inevitably change the consumption mentality of users, and then greatly squeeze the living space of competing product manufacturers.

Compared with the previous price gap of 200 US dollars, if the difference is only 100 US dollars, considering Tinkber's brand value, after-sales guarantee and other advantages, why not?

Just like every time Chinese mobile phone manufacturers try to be high-end, once the price is close to that of Apple, it will inevitably lead to an argument: Why not buy Apple?

Why is this reaction?

There are too many things to think about in it.

Now Tinkber, as for iCam, iPlayer, and even iRec, etc., has unknowingly formed a brand advantage similar to the later Apple mobile phone.

After the core three-piece set, there was another period of buffering, and some executives of cooperative software or game manufacturers came to the stage to promote their own products.

However, the reporters in the audience didn't care about these things. Many people had already started writing drafts on the core three-piece suit with their laptops on the spot. The most important thing is undoubtedly the changes that this big price cut will bring to related industries. .

After about 15 minutes of software and game product promotion, Tinkobel plans to release iWorld terminals for users of its products to download music, share pictures, and upload videos anytime, anywhere.

Another highlight.

Neil Brantly, the president of Tinkbel, who was in charge of introducing this product, also broadcast live through Twitch again, unveiling the first batch of iWorld launch locations in major cities in North America on the spot, and users can go directly to try it out.

Finally, a product that is well known and highly anticipated is coming.

Miss C took the stage again and officially unveiled the mystery of iMac 10 to the public.

iOS 10 operating system;

Intel Pentium series processor;

1024768 high-resolution CRT screen;

A software store integrated into the desktop;

And, compared with the mainstream split desktops at this stage, the biggest design improvement is the integrated body.

Under Simon's personal intervention and repeated deliberation, Tinkber's team finally chose the design scheme of the first-generation iMac.

Not because of liking.

Frankly speaking, Simon didn't like the original iMac that was like a lump of jelly that fell on the ground.

Mainly because it is unconventional enough.

The last time Simon came to San Francisco, he talked with Miss C about it.

In a sufficiently mature product field, if you follow in the footsteps of others, it is doomed to be difficult to succeed. If you want to break the situation, you can only make enough changes.

The iMac 10, similar to the iMac of yore, fits that philosophy.

The Linux-based iOS 10 is an internal change, while the external design, integrated into an all-in-one body, is the most deviant change.Coupled with the colorful shell that is very different from the current mainstream black and white body, even if it looks ugly at first glance, as long as you look at it a hundred times, just like calling a strange name a hundred times, you will get used to it, and even repeated marketing in the media After brainwashing, it will feel pretty in turn.

Of course, Simon did not completely copy it.

Still on the basis of a variety of optional color casings, Simon chose opaque plastic materials this time, because the transparent body of the iMac used to give people a very cheap feeling.

Last but not least is pricing.

Unlike iRec 10, which was eager to open up the market last year and priced lower than outside expectations, both the Simon and Tinkber team knew that iMac 10 could not pose a threat to Windows, so they directly targeted niche, high-end, The professional product line starts at $1299.

Just like iCam and iPlayer have to cut prices, the high price of iMac 10 has once again become a hot topic in this conference.

Because the price of the cheapest basic Pentium processor PC has been reduced to about US$500 at this stage, even if the iMac 10 has sufficient materials in terms of hard disk, graphics card, screen, etc., the price has more than doubled, and it is too expensive Some.

Even if Tinkber has a large number of loyal users, even if the official claims that iMac 10 has a more perfect adaptation with iCam and other products, users will try a new operating system and, perhaps, not so perfect design , accept such a high price?

Chapter 1112 Freeze Frame

With the end of Tinkbel's 1997 spring new product launch conference, from the afternoon of the same day, various platforms such as the Internet, TV, and paper media discussed a series of Tinkbel's new products at the press conference overwhelmingly.

Especially online platforms.

Relying on the powerful advantages of the Westeros system in the field of new technology, within a few hours after the press conference ended, a large number of information about The content of Tinkber's new product launch conference.

Among them, the professional or non-professional evaluation videos on the YouTube platform about the new generation of iCam, iPlayer, iRec and iWorld sharing terminals and the most popular iMac personal computer, in just five hours after the press conference, roughly estimated total playback volume Just over 6 million.

On the Facebook platform, topics related to Tincobel's spring new product launch conference, such as the big price cuts of iCam and iPlayer, Tinkobel's full series of standard environmentally friendly lithium batteries, and the trial of iMac computers, were all on the hot list.

Not to mention the topical news pushed by the official top of the Eaglet Portal.

As of February 1997, overseas Internet users followed North America and entered the outbreak period. As a result, the number of global Internet users has reached 2 million in the latest statistics. Can't escape the information storm bombardment of Ting Kebaier's 5.3 spring new product launch conference.

So much so that the official Facebook account of the New York Times couldn’t help but joke about it that night, saying that this media turmoil saved Tinkber at least $10 billion in advertising costs.

Most ordinary people can hardly resist the influence of the high-intensity advertising campaign. Therefore, at 1 o'clock in the evening on the east coast of the United States, with the official website of Tinkobel and the official flagship store of the Amazon online store under Igret at the same time Although the pre-sale of new products is limited to North America for the time being, in just one minute, the number of paid pre-orders for the new generation of iPlayer and iCam has exceeded 100 million at the same time.

What surprised everyone the most was the controversial iMac.

The industry generally prefers that users will be very cautious about this expensive new operating system personal computer. After the press conference, the YouTube platform released a large number of user evaluation videos at the same time, and tried and analyzed all aspects of iMac 10. Many originally Undecided consumers no longer need to go to a physical store to try it out or wait for feedback from people around them, but can make a decision directly after synthesizing some evaluation videos.

As a result, even Tinkber officials did not expect that the pre-sale of iMac 10 has been opened for less than half an hour, and the statistics of the two platforms show that the number of reservations for this personal computer has exceeded 10.

Then, as of 12 o'clock in the morning on the West Coast, which is equivalent to opening the pre-sale for 7 hours, the total pre-sale of iMac 10 has reached 39 units.

With most pre-orders opting for the $1500 price configuration instead of the $1299 base model, the iMac personal computer generated nearly $7 million in sales in just seven hours.

7 hours, 39 pre-sales, 6 million US dollars in sales, what level is this?

According to industry statistics, it is estimated that in 1997, the global PC shipments will be about 1.7 million units, of which North America still occupies about 35% of the market share, reaching 6000 million units.

This equates to an average weekly sales volume of 115 million units.

The PC sales of 117 million units in North America in the week before Tinkber's press conference were basically in line with industry forecasts.

Now even considering the early adopters mentality caused by the launch of new products, iMac 10 pre-sold 7 units in just 39 hours, which is equivalent to directly taking away more than 30% of the PC market share in North America in a single week.This kind of calculation is of course unscientific, but it shows one thing very intuitively. Tinkber's iMac is definitely not without threat to the Windows operating system that has almost monopolized the PC market.

For the iMac 10 sales news that quickly appeared in the major media on the next day, Microsoft can no longer calm down.

Faced with the pressure of public opinion, Damen chose to accept the reporter's interview at his mansion on the shore of Mercer Lake in Seattle.The choice to be interviewed in a private mansion is partly because of the rest on Sunday, and partly due to the fact that Damen students want to show a stable attitude.

It's a pity that in the face of all kinds of sharp questions from the reporter, Damen, who is definitely not a good character, couldn't hold back after all, and launched an attack on iMac, saying that the development of the operating system is not for children to build blocks, and it is definitely not something that can be done in a short time. Completion also emphasized that Microsoft has 1 employees, and the development team for the iMac is less than 9000 people.

In the end, Damen brought several media reporters to a living room of his mansion, and showed everyone a Windows computer with a red case that was obviously prepared in advance, not without mocking that he could use the computer alone. It's beautifully done, but it's not innovative.

Related interviews were posted on major platforms that afternoon.

Then go awry quickly.

In particular, a video on YouTube was obviously edited in a spoof style. Although it only lasted for more than two minutes, through some repeated shots, some scenes of classmates criticizing the iMac were repeatedly spliced ​​and replayed, which magically achieved a kind of Pretty wacky comedic effect.

Although the simple people in this era don't know what a "ghost animal" is, certain emotions have always been connected.

As a result, the video on YouTube quickly became popular and attracted overwhelming ridicule.

One of the most popular comments below the related video undoubtedly reflects the feelings of most people: he looks like a anxious monkey!

Even though Damen’s classmate called Simon angrily that night, the video was deleted by YouTube after the big boss spoke in person, but in just a few hours, the accumulative view volume exceeded 2000 million, making the influence spread quickly. After YouTube deleted the original video, many people uploaded it again, and various related animations also spread rapidly.The restless monkey is destined to become a dark history that the students of Damen cannot get rid of.

Amid all the excitement, this weekend in late March finally passed.

The time came to August 3.

new week.

The day the Oscars are held.

new York.

In bustling Manhattan, many people started their day as usual.

However, this is destined to be an extraordinary day.

The start of the new week in the stock market is still exciting. It is entirely conceivable that the enthusiastic response to Tinkobel's press conference on the previous Saturday will inevitably be transmitted to the stock market.

Therefore, when the stock market opened in the morning, along with Tinkber's stock price soaring, the Nasdaq index also successfully broke through the high of 7000 points. Half an hour after the opening, the Nasdaq index had reached 7045 points.