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San Francisco, Mountain View.

Since he stayed on the West Coast this weekend due to various things, Simon rushed over.

After creating a series of growth and sales miracles in just a few years since its establishment, this year's Tinkobel new product launch conference was once again unprecedented in scale, and thousands of reporters from all over the world came to the scene.However, in fact, this is also a natural phenomenon at the peak of the current wave of new technology.

Of course, different voices are not without.

A lot more to be precise.

After successively launching explosive products such as iCam, iPlayer, iRec, etc., in recent months, as the spring conference of Tinkobel is approaching, there are more and more bad-mouthing voices.

On the one hand, after being robbed of money by Tinkobel for several consecutive years, other established electronics manufacturers have gradually begun to keep up, and have launched similar products to compete.On the other hand, after the three super-best-selling flagship products, the industry also expects that it will be difficult for Tinkerbell to launch another explosive model in a short time. As for the long-rumored Linux version personal computer, it is not too much People are optimistic.

Microsoft's share in the PC market has exceeded 90%. Even if the Westeros system has created too many miracles, it will not be easy to make a comeback in this regard.

Therefore, although this press conference can be described as highly anticipated, many media predicted in advance that there should be no bright spots.

The Linux version of the PC is not a bright spot at all.

However, after all the bad-mouthing beforehand, as the press conference officially started, the mood of the audience on and off the court soon began to turn.

Lights focused on the stage.

Miss C first reviewed Tinkber's performance in 1996.

Even though the financial report has been released in January, when a series of data is played on the big screen, it still gives people an intuitive sense of shock.

In the past 1996, there were three core electronic products of Tinkber.

iCam, with an annual shipment of 3310 million units;

iPlayer, with an annual shipment of 3560 million units;

iRec, with an annual shipment of 2390 million units.

It’s just the addition of the three, and the total has reached 9260 million units. In comparison, in the past year, hundreds of PC companies, large and small, have accumulated personal computer shipments of only 1.38 million units.

Chapter 1111 Lively Weekend (3)

This point, just look at the performance review on the stage? As a guest, a series of website leaders immediately re-introduced the Instgram, YouTube and other websites that Ting Kebaier worked closely with, as well as his own online sales platform Broadcast.

Although the core of Tinkber is electronic products, this company can basically be positioned as an Internet company in the field of new technology.

Perhaps, many competitors have ignored or weakened the gene of Tinkobel? That made their own similar products unable to compete with Tinkobel? Just like Sony? It has been launched, but it has not caused too many waves.

Because Sony still upholds the concept of an old-fashioned electronics manufacturer? Didn't take the initiative to embrace the Internet? Even, because the interests of its own record company were severely impacted by Internet piracy, it also showed an obvious attitude of resisting the arrival of the Internet era.

Failure is inevitable.

on the stage.

As a website promotion in the early stage of the press conference? The small climax is probably an introduction to the live video website Twitch.

Is this a live video website co-incubated by Igret and Tinkber? It was born out of YouTube’s live broadcast function? It went online with the launch of the iVid camera product last fall? The name or Simon directly borrowed the European and American pop in memory Live website.

Different from the live video website model that gradually became routine later? Simon did not interfere too much except for the name. Therefore, Twitch, which has been online for half a year, is still in the groping stage. The current operation idea is 'Everyone on line', everyone can Online? And still with interactive social networking as the core? It focuses on everyone being able to show themselves.

Of course, due to the current limited network bandwidth resources, there is still a threshold for Twitch live broadcast.

There is no charge.

Rather, it's similar to YouTube's original time-limited mode.

In addition to Facebook, YouTube, Instagram and other cooperative platforms, Internet celebrities who can obtain unlimited permission after application, ordinary users only have one hour of live broadcast time per week, can you want more? There is also no charge, just need to queue up and make an appointment , usually the more popular the anchor in the live broadcast history, the higher the probability of making an appointment.

Although this model greatly affects the user experience, but in the current network environment, there is no choice but to do it, otherwise it would be too expensive.

Even if the two giants can afford it, Simon will not allow the management to do so.

Twitch wants to continue to operate for a long time, and restrictive opening in the short term is actually the most sustainable solution. After the launch of Twitch, other companies have launched live broadcast platforms without thresholds, but it is conceivable that similar platforms will definitely not be able to survive the impending Internet bubble burst.

Moreover, things that are not easy to get are always more cherished, and the restrictive opening has created a kind of hunger marketing effect.

During the on-site promotion of this press conference, dozens of celebrities from various fields greeted the audience through the Twitch connection, which once again made everyone feel the charm of the information age.

Afterwards, Miss C came on stage again, and the dinner began to go online.

The core of the three-piece set.

A new generation of iCam, iPlayer and iRec.

To the disappointment of many pessimists, this update still has many bright spots.

First of all, iCam digital cameras fully use the flash memory storage mode. Compared with micro hard drives, flash memory has well-known high-speed and stable performance. The only disadvantage is probably the capacity.To make up for this, Tinkobel introduced the plug-and-play iCard flash memory card.

Similar to the old SD card.

The original SD card was not jointly launched by several major electronics manufacturers until 1999. This time, Tinkber was once again one step ahead.

Secondly, all three electronic products are equipped with rechargeable lithium batteries as standard.

Prior to this, limited by cost and technology, products such as iCam still used traditional disposable dry batteries.

Simon took down IBM's battery department two years ago and began to bypass some detours and directly invest in the research and development of lithium batteries.

However, one thing we have to admit is that the best lithium batteries are currently made by Japanese manufacturers.

Therefore, this time, Tinkber’s lithium battery procurement adopted a multi-supplier strategy. Several Japanese manufacturers such as Toshiba and Hitachi shared the order with Recttery, which was spun off from IBM, and also made certain exchanges. Japanese manufacturers wanted to To enter the Tinkber supply chain, a certain patent authorization must be provided to Rectery.

The total shipments of the core three-piece set this year will surely exceed [-] million. Such a huge order cannot be ignored by any manufacturer. Therefore, Recttery has easily obtained the most advanced lithium battery technology.

Just as the launch of iDisk drives the development of flash memory into the fast lane, the use of rechargeable batteries in the Tinkobel three-piece set will undoubtedly make the development of related technologies into the fast lane, and the performance of lithium batteries in the next few years will be rapidly improved. .

As for the current stage, due to limited capacity, the supporting batteries of the three products are still replaceable.

On the other hand, of course Tinkber would not miss this opportunity, and held up the slogan of 'environmental protection', which won overwhelming applause from the press conference.

The last highlight is the price.

Except iRec's starting price of $799 remains unchanged, the starting price of iCam and iPlayer has been greatly reduced from $499 in previous years to $399. Without any news beforehand, the price cuts of iCam and iPlayer made the press conference There was an uproar.

Sniper!

This is the first thought of many people in the industry after reacting.

In 1996, iCam and iPlayer still maintained an absolute advantage in the global market share, among which the market share of iCam reached 63%, and the market share of iPlayer was as high as 86%. However, due to the technology of the two products The threshold is not high, and even the patent barrier established by the first-mover advantage is not unbreakable. Therefore, in recent years, various similar products have appeared on the market, which more or less poses a threat to Tinkber.