Game Development: I Built a Game Empire

Although it is said that under the call of the game committee's expedition, there are many games of the Three Kingdoms.

But in fact, there are not many that can really be called high-quality products.

And there are even fewer games that can make players or the industry pay attention and look forward to it.

However, Chen Xu's new work "The Shore of the Land" is obviously not among them.

After all, a "Genki Knight" and "Three Kingdoms Killing" are enough for players to look forward to.

So after the launch of "The Shore of the Land", countless players paid attention to it for the first time.

"It's finally out!"

"I thought it would be a little longer!"

"Sure enough, it's an SLG type game.,It's not the king's land in the whole world.,The shore of the land is not the king.,This slogan is quite domineering!"

"Although there have been a lot of Three Kingdoms games recently, the fun ones are those few, I don't know how Chen Xu's "The Shore of the Land" is. "

"There was a grapevine before, saying that Chen Xu's "The Shore of the Land" will be different from ordinary SLG games, but I don't know what the difference is. "

"To be honest, I haven't played an interesting SLG game for a long time, and I was a little panicked when I saw the free + in-app purchase. "

"It's a little panicked, but the game made by Chen Xu has a good reputation, so try it first. "

"That's right, it's still free to download anyway, try it, if it's not fun, it's a big deal not to play. "

..................

In addition to players, designers in the game industry have been paying attention to "The Shore of the Land".

Among them is the wanderer.

There are almost two months left before the official tour of the Game Committee, and then the official selection will be.

During this period, in the eyes of Youzifang, one of its main competitors was Chen Xu.

"Three Kingdoms Killing" is very good, but the success of "Three Kingdoms: The Legend of Shu Han" also gave him some confidence.

It's not that he doesn't have the power to fight, but this "Shore of the Land" makes him a little incomprehensible.

Especially before this, Chen Xu and his Fengyun game specially made a marketing, which was even more surprising.

From the inexplicability at the beginning, to the later breakthrough of the circle, it even caused heated discussions in the literary and historical circles.

Subsequently, it caused a discussion in pan-entertainment, which made the topic of "The Shore of the Land" continue to rise, which also made everyone realize that this is a targeted marketing method.

It's definitely a game like a textbook, or even pan-entertainment marketing.

Including movies, TV series, anime, etc., can take this similar means.

But at the same time, this method is difficult to replicate.

The first is a fit with the product, if this kind of marketing does not fit with the product, it may have a thankless effect.

And can Chen Xu's "The Shore of the Land" do this?

As an SLG game, if it is still the same as some previous SLG games, then this marketing may even become a laughing stock in the circle, even if the previous effect is very good, but in the end there is no such a high harvest, then this marketing is a failure.

These are all issues that the industry is more concerned about, and naturally it also includes Youzifang.

Therefore, as soon as "The Shore of the Land" was launched, Youzifang downloaded the game, prepared to experience it in depth, and then estimated the degree of its threat.

The main platform is the mobile game platform, but there is actually a PC platform, and there is no difference between the two data.

The device used by Youzifang is a mobile phone, and after downloading the game, click to enter.

The first is an interface of the game, with a magnificent background BGM, a soldier in armor standing on the top of the platform with a long sword in his hand, and the cloak behind him swings in the wind.

Countless soldiers who were waiting for the battle stood neatly in various squares, and the sky was covered with dark clouds, and a murderous aura rushed towards them.

After clicking to enter, the yellow sand rolls rolling, and countless cavalry charge forward, and at the same time, the game's landing screen also appears in the center.

A very simple opening of the game, which is not very impressive, but shows one characteristic of the whole game.

That's the war, and the opening atmosphere is quite good.

After entering the account number of Fengyun Games, the wanderer officially started the game.

As with most games, the first thing that comes to mind is a simple opening sequence.

But it's not that kind of CG animation, but it's shown in the mode of black and white comics.

'The Han dynasty was overthrown, and the thirteen states were divided, and they became a prince here, and the land was drawn as a city. ’

'Looking at the 2.25 million grids of fertile land, all of them are borderless lands, and the soldiers are only waiting for the horn of the expedition. ’

'Trek all the way to the march, foresee a decisive victory over a thousand miles away military divisions, and command a thousand horsemen. ’

'The advisors beside the throne who instruct the country, and work with them to select the best and the best, and plan for the emperor's hegemony. ’

'Seize the official crossing, fight the red cliff, and roll up the boundless beacon fire all the way. ’

'The imperial power is falling, the undercurrent is surging, and all the forces are gathered here, and they are friends and enemies, and their merits are commented on by their descendants. ’

'The heroes rise together, and the industry is strong. The attack is endless, and the battle is endless. ’

After all kinds of things, he finally marched into Luoyang, and the Quartet fought fiercely, just for the hegemony of the future. ’

'Luoyang Yizhi, six kings, four seas and one state, after the wildfire, the smoke of the battlefield will eventually be extinguished, but this war history will surpass all this and become a poem in the gossip of fishermen. ’

'The whole world is not the king's land, and the shore of the land is not the king's minister.' ’

Just like a comic strip, the various scenes that appear on the screen are the siege of the city, the dispatch of troops, the recruitment of good generals, the battlefield fighting, and the highly emotional dubbing, which also makes people feel a burst of excitement.

This opening animation can be skipped, but for the purpose of research, You Zifang finished watching it in its entirety.

Then his brow furrowed slightly.

It's not because the opening animation is amazing.

Actually, it's just a simple opening animation, which is excellent but not amazing.

But what you pay attention to is that this opening animation has already shown the core gameplay of "The Shore of the Land" to players.

Or to show it to those SLG enthusiasts.

Siege the city and expand the territory, occupy thirteen states, and finally send troops to Luoyang to dominate the world.

Just a simple opening animation has already pointed out the core point of the game.

Looking at the mobile phone in his hand, You Zifang's expression slowly became solemn.