Game Development: I Built a Game Empire

"This is Chen Xu's new game?"

"SLG war strategy game?"

"I'll go and say Cao Cao Cao has arrived, but Chen Xu's propaganda has really lived for a long time!"

"Anyway, this topic is quite interesting! How to live when you travel to the Three Kingdoms!"

"It seems that the Three Kingdoms period is particularly chaotic!"

"It's like a chaotic world where murder is like mowing grass, right?"

"I suddenly remembered that some of the time-traveling novels went to the Three Kingdoms, and I could immediately uncover it, but in fact, how can it be so easy, there is no background just a white body, you must know that the Three Kingdoms period is very particular about origin!"

"Yes, yes, look at those princes, such as Cao Cao, Yuan Shao, Gongsun Zhan, Yuan Shu, Liu Yu, Wang Lang, etc., none of them have quite a strong background and foundation. "

"Not necessarily, right? The melee in the late Eastern Han Dynasty has subverted the original social hierarchy, for example, although Liu Bei claimed to be the king of Zhongshan, Liu Sheng, but didn't he turn out to be a straw shoe seller, and Sun Jian didn't become a captain by killing pirates?"

"Hehe, then you definitely don't know, Liu Bei had already worshipped the great Confucian Lu Zhi as a teacher when he was young, and he was not bad in terms of relationships and connections. and although Sun Jian killed pirates and was promoted to captain, he had been an official in Wu for generations, and he became a county official when he was young. "

After this topic came out, many players were engaged in a heated discussion below.

And discussed, discussed, and the topic gradually changed from the topic of crossing over to the Three Kingdoms, to a situation in the Three Kingdoms at that time, as well as a discussion of the identities of various characters during the Three Kingdoms period.

For example, a poor and white Bai Ding, if he wants to rise to become a prince during the Three Kingdoms period, what kind of conditions do he need to have.

Even with the advancement of time.

In this way, a related topic was also directly out of the circle, triggering some big touches in the literary and historical circle to participate in a discussion.

Is Liu Bei really a benevolent king, or a generation of heroes, and what kind of person is Guan Yu.

These topics have aroused a lot of attention and discussion.

Naturally, the hot fermentation of these topics has also made Chen Xu's "The Shore of the Land" receive a lot of attention.

After all, the fuse at the beginning of the matter was Chen Xu's official blog.

And along with Chen Xu, there is also a rise in the popularity of "The Shore of the Land".

On the Tenghua game side, the whole person of Youzifang was directly stunned, what is the situation?

Isn't their "Three Kingdoms: The Legend of Shu Han" being promoted?

How is it being promoted, propagandized, and the topic has suddenly deviated to the national discussion of the Three Kingdoms?

The key is to discuss and discuss, why is the popularity of "The Shore of the Land" gradually rising?

What's going on!?

The whole person of the wanderer is a little stupid.

Not only Youzifang, but also some manufacturers who are promoting their respective Three Kingdoms themes are a little stupid.

..................

Compared with the confusion of his peers, Chen Xu was quite complacent at this time.

There is such a development, in fact, it can be regarded as in Chen Xu's control.

Because this is a well-positioned marketing strategy.

It seems that Chen Xu just posted an official blog discussion topic about how to live in the Three Kingdoms.

But in fact, during this time, Chen Xu also carefully investigated a publicity and marketing method in the market.

At the same time, there are some related developments, including in order to stir up the topic and then break the circle.

Secretly, the water army is naturally indispensable.

The investment in the promotion of Fengyun games in the early stage is actually not low at all.

Of course, after the topic ferments, there is naturally no need to invest on a large scale, as long as you pay attention to the direction of marketing that does not exceed expectations.

The way of controversy marketing in the cultural and historical circle is surprisingly successful, which is convenient to closely follow the theme of the Three Kingdoms in the product.

'How to live through the Three Kingdoms' is used as the starting material, and controversial points are set up to further arouse the attention of the core audience.

In the end, it continued to expand its influence and use it as a vehicle to continuously involve core players in this debate, and then shifted the focus to the game of "The Shore of the Land".

This time's marketing has been quite accurate from the beginning, and this similar marketing technique is actually the first to be used in "The Shore of the Land" in the previous life, but one of the carriers it cuts into is "Guan Yu's Debate".

But the overall marketing idea and direction are like this.

In the office, Qin Yi and others swiped the messages on their mobile phones, as well as the popularity of "The Shore of the Land", and at this time they also looked at Chen Xu with admiration.

But then, Qin Yi, who was sitting there, was a little curious.

"Mr. Chen, you say that if I travel to the Three Kingdoms period, how should I be the king and hegemon?"

Chen Xu was looking at Qin Yi in front of the computer after they had finished submitting the finished game, and when he heard this, he stopped his movements and glanced at Qin Yi, and said unhurriedly: "This night hasn't come yet, and you're starting to dream?"

"Do you also travel to the Three Kingdoms period to claim the throne and hegemony? First of all, do you recognize the words of that time and understand the words of that time?"

Looking at Qin Yi with a bewildered face, Chen Xu, who was sitting there, mended the knife again: "Of course, even if the whole world speaks Mandarin and writes simplified characters, then when it comes to the Three Kingdoms, what people say is not vernacular, are you sure you won't misinterpret other people's meanings?"

"Seeing that you must know that you don't understand, then the civil official line will definitely not work. "

"Look at your figure again, I estimate that it will definitely not work to kill the enemy, and I estimate that the biggest possibility for you should be to join the Yellow Turban Army at the end. "

It is well-founded and cannot be refuted.

Listening to Chen Xu's words, Chen Qingzhu and Zhao Shan next to him were also happy.

Zhao Shan said: "Don't be discouraged, what about the Yellow Turban Army, Cao Cao, Liu Bei, and Sun Jian may have a share of your credit for their rise." "

Chen Qingzhu continued: "That's it, think about it, are you still a little excited?"

Qin Yi was speechless: "Don't hit me like this, right? Forget it, I'll be a hegemon in the game when the time comes!"

When Chen Xu heard this, he smiled: "Go to the game to be a hegemon? This game is different from other SLGs, and you won't have so much time to play at that time." "

Qin Yi also smiled: "Mr. Chen, you are underestimating me, I am the master of time management, although "The Shore of the Land" is different from other SLG mobile games, but I will definitely be able to squeeze out time." "

Hearing Qin Yi's words, Chen Xu just continued to smile and didn't say anything more.

"Okay, the warm-up during this period of time is almost over, and there are already many core SLG players who have paid attention to our game, everyone will have a holiday tomorrow, and then wait for the game to be launched. "

Stretching his waist, he compressed and packaged the game package, and then Chen Xu looked at everyone and said.

..................

The debate on the topic of the three countries is still ongoing.

During this period, some small factories of the Three Kingdoms games also took advantage of this shareholder wind to go online.

I hope to be able to rub off on the heat of this Three Kingdoms topic caused by Chen Xu.

Tenghua's wandering side, his new work "Three Kingdoms: The Legend of Shu Han" was also launched before.

Although this sudden topic of the Three Kingdoms directly dispersed a lot of the popularity of a game they originally created.

However, on the first day of its launch, "Three Kingdoms: The Legend of Shu Han" still achieved more than 150,000 sales, directly topping the best-selling list of new games.

And the reputation is also relatively good.

And at this time, "The Shore of the Land" was finally launched.