Game Development: I Built a Game Empire

The next day, an interview with Chen Xu from the Game Research Club came out.

"Into the Story Behind the Developers of 'Three Kingdoms'"

That's one title for the whole article.

And in the content of the article, it is basically some revealed by Chen Xu.

However, it seems that the other party is also for better filling, and there is also a moistening draft, which also adds some things that Chen Xu did not say.

For example, what efforts did the entire team spend in the development of "Three Kingdoms Killing", digging through the classic materials of the Three Kingdoms, and combining some allusions and stories of the history of the Three Kingdoms with the game as much as possible.

Chen Xu himself believed it.

And in the player group, this interview has also gained a lot of popularity.

Of course, it is mainly concentrated in Chen Xu's fan group.

", although I know that "Three Kingdoms" is very popular, there are so many people playing it!"

"Haha, Mr. Chen's final answer made me laugh to death, but I really think it makes sense. "

"The same, although I know that Chen Xu is talking nonsense, I have to say that I really think it makes sense at first glance. "

"Shocked! Chen Xu developed a game and lost 800 million!"

"But one thing to say, "Three Kingdoms Killing" is really conscientious, you can play it even if you don't charge money, and the related benefits are quite large. "

A group of players had a heated discussion, but what made them most curious was the "Shore of the Land" mentioned in the interview.

The new game developed by Chen Xu is still a game of the Three Kingdoms category?

This "Three Kingdoms" has only been launched for a long time!

..................

Compared with the players, this interview has caused more shock in the game industry than players.

Regarding a relevant data of "Three Kingdoms", Chen Xu did not hide it during the interview.

If you reveal a relevant data of "Three Kingdoms", Chen Xu mainly starts from two aspects.

The first aspect is naturally to add fuel to the heat of the game itself.

At the same time, it also makes players understand that "Three Kingdoms" was originally played by so many people.

In the face of herd mentality, there is actually a product of any product, and the same is true between the game and the player.

If a game is played by a large number of people, including friends around you, you are also playing it.

Unless you don't like it at first glance, you'll be a little curious about what the game is all about, or just play it.

That's the herd influence in the game.

On the other hand, it's a campaign.

After all, "Three Kingdoms" is also a work that participates in these official activities.

If you want to win a prize, you still have to have the potential to do it.

"Three Kingdoms" was launched for two weeks, and the daily active users reached the highest number on the day of the weekly event, reaching 4.2 million, of which the game's semi-monthly retention still has 51%, and the ARPU (average user paid value) statistics since its launch is 16.7 yuan, with a half-month turnover of 24 million.

After the news about "Three Kingdoms" interviewed by the Game Research Agency on the same day was released, a news about the data situation of "Three Kingdoms" also spread in the industry.

This achievement really blew all game designers away.

As for Chen Xu, although he didn't expect too much from the profit of "Three Kingdoms".

But it still gave him some surprises, and a turnover in the seven days of the launch reached 10 million, but the profit rose against the trend in the second week.

This is an increase of about 4 million compared to the previous one.

In addition to the further expansion of the player base on the one hand, it is more important to see it through an analysis of the data in the game background.

More than 60% of the paying users are actually players who entered the game and stayed in the previous three days.

The reason for this.

On the one hand, the payment consciousness of players in this world is high, and the other point is that the profit point in "Three Kingdoms" itself belongs to the appearance of a skin.

In the previous "Genki Knight", there were different characters, and you can directly experience fresh places.

But as long as players recognize one of the gameplay modes of "Three Kingdoms" and are sure that they are likely to continue to play this game.

Then the player will have a sense of paying to buy value-added services.

To put it simply, that is, in "Three Kingdoms", the player's payment should be closer and more rational.

The revenue growth of the follow-up "Three Kingdoms" should basically be a stage of stability.

Without the release of new general skins, the subsequent revenue should continue to decline like "Genki Knight", but its cycle will be much slower than that of "Genki Knight".

In the conference room of Fengyun Games, Chen Xu looked at a data situation in the background of the editor, and he probably had a spectrum in his heart.

But in the game industry, because of this data of "Three Kingdoms", it has really caused a lot of turmoil.

Not only indie games and mobile games, but also some game designers specializing in large-scale PC games on the PC platform, as well as some VR platforms, are also surprised by the achievement of "Three Kingdoms".

Of course, I was surprised by the retention data revealed in the interview article.

", what kind of immortal retention rate is this! Half-moon retention is 51%? Doesn't it mean that some people on the day of the opening of the service generally stayed?"

"Could it be data fraud? This data is a bit exaggerated!"

"What do you think? Chen Xu dared to say it, it must be true, and there was also a game committee there. "

"I'm stupid to see this data of "Three Kingdoms Killing"!"

"But the profit of "Three Kingdoms" doesn't seem to be very high!"

"Isn't it high?The online turnover of tens of millions a week, is this still low, can it be ranked in the top 100 of the monthly turnover, right?"

"Of course, it's not low compared to other games, but the key is that the retention data of "Three Kingdoms" is too terrifying. "

"It's mainly related to games, in fact, I feel that if "Three Kingdoms" adopts the model of selling generals, the revenue will definitely be higher. "

"But that balance is a big problem, it's about the same as the strength of ordinary generals, or even weaker, that's not easy to sell, but if it's strong, the balance of the game will be easily broken, after all, the new generals in the future can't be weaker than the old ones. "

"That's the case, so selling skins is the best model?"

"It seems to be true. "

"Don't talk about this, have you noticed? I heard that Chen Xu seems to be developing a Three Kingdoms game in the future, what is it called "The Shore of the Land". "

"Definitely, but I'm also a little confused, won't the same Three Kingdoms game divide the players? And according to the interview, this is a different game, how different is it?"

"You ask us, who do we ask? But I feel that I can look forward to it, after all, since "Under the Legend", Chen Xu's games are quite unexpected. "

With the content revealed in this interview transcript, it can be said that the entire game industry has had a lot of shock.

However, compared to the practitioners, they were shocked by a data related to "Three Kingdoms".

The wanderer Fang in Tenghua's "Three Kingdoms: The Legend of Shu Han" studio was also a little stunned.

Chen Xu's participation in this Three Kingdoms game solicitation was actually not unexpected by him.

What really surprised him was the quality of "Three Kingdoms", and the survival that can be called a monster.

But even so, he felt that he still had the strength to fight.

After all, in the end, the player is one factor, and the judges are also another.

If "Three Kingdoms" and "Under the Legend" were sent to participate in a game selection in the same way, then "Under the Legend" was definitely praised by the judges.

Because of the deep meaning contained in "Under the Legend", there is also a reflection brought by the plot.

To put it simply, it's about having something else.

At present, the collection of the Three Kingdoms game is naturally not someone who is more literary and artistic to win the award.

But if the same game can better show a content of the Three Kingdoms, then it is naturally easier to win the favor of the judges.

His "Three Kingdoms: The Legend of Shu Han" is an ARPG game.

In addition to the RPG elements and action experience in the game, it is more about allowing players to enter the history of the Three Kingdoms and experience a story.

This is what the wanderer relies on.

But now Chen Xu said that he is still secretly developing a three-kingdom game called "The Shore of the Land"?

This makes the wanderer a little uncertain.

"Do you really think you can shine in both games?" You Zifang pursed his lips and looked at the interview article with Chen Xu on his phone.

The expression on Youzifang's face changed several times, and finally slowly calmed down.

called the assistant and told him to pay attention to Chen Xu's development, and tell him immediately if there is any news.

And he himself is back to work.

It doesn't matter if Chen Xu wants to make one, or two games in three countries.

Now his most important thing is to develop "Three Kingdoms: The Legend of Shu Han".

When the time comes, it's good to fight with real knives and guns.

With a determination in his heart, You Zifang returned his attention to his game.