Game Development: I Built a Game Empire

When the popularity of "Three Kingdoms" is increasing, some game designers in the industry's community forums are also discussing the impact of "Three Kingdoms".

"Jiasheng's new work "Three Kingdoms Troubled Times" seems to be ready to press back. "

"Not only Jiasheng, but several other manufacturers, who originally planned to launch during this time, did not all postpone the game. "

"This Chen Xu is really a bit evil! every game feels so different!"

"Isn't it, has your game been active lately?"

"Can it not fall? There are so many Three Kingdoms games, but the players are just that, although they are not the same kind, but where did so many players in "Three Kingdoms" come from? "

"My head hurts! This time Chen Xu probably made another profit, right?"

"This is not necessarily, the popularity of "Three Kingdoms" is high, but I also played the profit part, and it may not be that high, because the main profit point is the skin decoration props, and these have no impact on the game!"

"That's what I said, but I can't stand the large number of players! The previous "Genki Knight" actually studied carefully, there are really not many krypton gold points, but it's not more than 20 million per month?"

"That's right!"

The game industry is actively discussing it, and at the same time, it is also closely following the performance of "Three Kingdoms".

Needless to say, these points of popularity are naturally needless to say.

The number of downloads of online games, as well as the popularity of major game media and player communities, basically prove that "Three Kingdoms" has become a popular game.

It's just that the major game designers are more concerned about the profitability of "Three Kingdoms".

Although "Three Kingdoms" is currently only launched on an official game platform, and it has already reached the top of the new game sales list on the day it was launched.

However, there is still a lack of comparative data.

For example, the game that ranks second in terms of revenue is also a recently launched game of the Three Kingdoms category, which is nothing more than a turn-based RPG game.

The daily turnover is about 500,000.

The only thing that is certain is that the ranking of "Three Kingdoms" in the first place will definitely be higher than this, but the key is how high it is.

Because "Three Kingdoms" has always been in the first place, this number is basically unknown.

............

Not only game designers, but also a game media from all walks of life are also very concerned about this information.

And with the weekend "Three Kingdoms" a big event to give away skins in the first week of the server.

The number of people in the entire game of "Three Kingdoms" has reached a new high.

Some third-party data agencies in the outside world, as well as game media, as well as game designers in the industry, can basically only make guesses through a basic data on the Internet and some data leaked out of the official platform.

There are all sorts of speculations.

However, Chen Xu clearly understands the current data situation of "Three Kingdoms".

On the second floor of Fengyun Games' office, Chen Xu looked at a related data in the background of the game editor on the computer.

On the day of the launch of "Three Kingdoms", the daily active users reached 1.7 million, with a built-in drainage of "Genki Knight", plus a three-day warm-up.

This result was expected.

However, the just-concluded first-week campaign to give away skins directly increased the daily activity of "Three Kingdoms" to as many as 4.2 million people.

Its highest statistic is almost equal to the first major version update of "Genki Knight".

And this is only the first week, judging by the current rally of one user.

There is definitely enough potential in the follow-up of "Three Kingdoms".

But it is basically impossible to make an explosive increase in the number of users as it did in the early days.

In addition, other data related to "Three Kingdoms" are also very eye-catching.

Among them, the most important next-day retention for a game, on the second day of the launch of "Three Kingdoms", it reached 2.4 million daily active users, of which the retention of first-day users was as high as 71%.

This can be said to be a data that can be called against the sky.

The seven-day retention rate is also well above 50%, remaining at 57%.

This is definitely a statistic that can cause a shock in the game industry.

This data also greatly exceeded Chen Xu's expectations.

However, compared to its beautiful retention rate, the current revenue data of "Three Kingdoms" is not so strong.

The 7-day turnover of 9.2 million is indeed lower than the industry average compared to the users and retention of "Three Kingdoms".

But in terms of revenue, Chen Xu didn't have many surprises.

Because when he determined a profit model for "Three Kingdoms", Chen Xu was already psychologically prepared in this regard.

In the plan, "Three Kingdoms" is a game that is used to spread, as well as stabilize the player user base, and lay the foundation for skyscrapers little by little.

So in terms of profit, Chen Xu didn't think about how rebellious "Three Kingdoms" could be from the beginning.

And taking 10,000 steps back, the profitability of "Three Kingdoms" is really poor?

Not necessarily!

7 days of nearly 10 million a flow, if you compare the retention of the entire game, it is naturally not high, but the number alone is not low.

At least the current flow of "Three Kingdoms" is actually not much different from the previous "Genki Knight".

And "Three Kingdoms" is a little different from "Genki Knight".

That is, the krypton content in "Three Kingdoms" is more than that in "Genki Knight".

In "Genki Knight", players will finish all the content, and at present, a content player in the game can finish all the characters and skins for only about two hundred.

And the skins and other decorative props of various generals in "Three Kingdoms", if the player wants to finish krypton, it is not possible to solve it with two hundred.

Therefore, an upper limit of "Three Kingdoms Killing" is higher than that of "Genki Knight".

At the same time, the player user base of "Three Kingdoms" is also placed here, and there is no money today, but as long as you don't withdraw from the game.

With the recognition of the game and the persistence of playing, it may one day be converted into a paying user.

On this day, it may be that there is a skin type that he likes suddenly.

It's possible that the skins in the mall are suddenly discounted.

It is also possible that he suddenly received an official event notice, and he was selected as the lucky master, and some skins can be purchased at a discount.

Therefore, the revenue potential of "Three Kingdoms" can be said to be greater than that of "Genki Knight".