Dominate the Super Bowl

Li Wei, Li Wei, still Li Wei.

Ultimately, it must be Li Wei.

As early as the offseason, Goodell realized that Li Wei was the key. As the first regular season MVP in North America's Four Major Sports Leagues history, Li Wei's existence has exceeded expectations and reached new heights.

This year's London Bowl marks the centennial NFL season, recalling history on one hand; while on the other, it eagerly looks to the future to expand a global market, with Goodell ambitious as ever.

Not only did he spare no effort to arrange the Kansas City Chiefs and Los Angeles Chargers game as the last event of the London Bowl, but he also enveloped every nook and cranny with promotions of today's NFL foremost player.

Before Li Wei arrived in London, the city was already lit with eager anticipation.

And the London Bowl did not disappoint—his performance on the field and antics off it allowed people to feel Li Wei's charismatic personality—

More than just a football player.

Though unreported by media, the post-game scene was witnessed by many and spread word of mouth, creating even greater waves.

In just three short days, Li Wei had already won over the city's heart.

Evidence?

After the London Bowl concluded, the Kansas City Chiefs returned to North America, but Li Wei was an exception—

Just like "Home Alone."

In the following week, both the Kansas City Chiefs and Los Angeles Chargers entered a bye week, allowing the teams to fully utilize the time for adjustments.

For the Kansas City Chiefs, this was invaluable as they desperately needed some time to relax and recharge after eleven consecutive wins, to sprint toward the remaining games of the season, with the team collectively on break.

However, for Li Wei, this precious midseason break was planned differently.

Li Wei stayed in London.

First, he shot holiday greetings for sponsors like Rolex, Nike, Barilla, among others, with Christmas and New Year's approaching—all major brands had holiday greetings activities, and globally trending Li Wei couldn't miss out.

At such a convenient time, with the bye week and being in London, the work was moved here.

Following that, he attended a charity gala organized by Louis Vuitton, or rather a fashion gala.

Rumor has it, it's the grandest gala before the holidays, with everyone eager to squeeze their way in, and numerous influencers devoted to standing under the spotlight. A single invitation had already pushed to a black market price of one hundred thousand US Dollars, just for a chance to appear.

Indeed, the evening was star-studded, with entertainers merely part of the standard setup—Ariana, Swift, Beckham, and other familiar faces were all present; while those who truly wield power and money were the main roles, casually showing up in T-shirts and jeans on the red carpet.

However, the truly magical thing was everyone was eager to meet Li Wei.

Outside the venue, the fervent calls for Li Wei echoed loud and clear; inside, the guests were constantly looking for Li Wei.

The entire night, Li Wei seemed like the true main character of the gala.

To this end, Li Wei did not shy away but showcased his charm—

The Annie Gallas Foundation.

These wealthy guests, squeezing out pebbles from between their fingers to sign a check, Li Wei could help more children through the foundation.

Since it was a charity gala, Li Wei could gracefully present himself.

Undoubtedly, Li Wei was the brightest light of the night.

By the time Li Wei left London, he had raised thirty million dollars for the Annie Gallas Foundation, while leaving countless legendary stories.

The media across the British Isles remained infatuated with Li Wei's charm, going into a frenzy, even up till his departure, Li Wei's name could still be seen on major headlines far and wide, with the subsequent influence beyond quantum scope.

A little exaggeration could say, if it was now announced Li Wei was the next 007 actor, the British Isles might seriously consider the possibility—

The first Asian James Bond ever?

If it's Li Wei, it seems maybe possibly perhaps manageable after all.

This reflects Li Wei's current prestige.

On one hand, critics are furiously ranting that Li Wei is taking time off from the team for commercial activities while the season is ongoing, and that he lacks focus, which shows disrespect towards the team and fans.

On the other hand, the praise and amazement towards Li Wei on social networks are vast and grand, witnessing Li Wei's growing reputation and popularity firsthand, continually refreshing perceptions.

To this point, Goodell couldn't be more pleased.

In fact, Li Wei is now somewhat beyond control, having the ability to sway the league in certain decisions, and the full-scale rise of running backs is undermining the "pass-first, quarterback king" atmosphere the NFL has invested twenty years to cultivate, forcing Goodell to adjust promotion strategies.

Goodell is now exerting efforts to promote star players in different positions, from offense to defense and even to special duty group, as a way to validate Li Wei's viewpoint:

Football relies on a collective effort.

Therefore, weakening the influence of running backs and maintaining passing's stature; simultaneously, they could discover more representative and charismatic players, creating a scene of comprehensive bloom, subtly controlling Li Wei's continued ascendancy.

Nonetheless, as the league focuses its attention on the overseas market, Li Wei remains the focal point, booming to open up the scene.

What deviation?

Haha, Li Wei is helping the league open new markets and tap into gold mines, okay?

A full decade of groundwork, and this year's London Bowl indeed brought expected transformative change—

The benefits and chain effects from this are immeasurable.

Goodell believes, the partnership between the league and Li Wei should continue for some time.

And Li Wei?

The person standing at the peak of popularity and the center of topics actually just stayed in London for an extra two days and quietly boarded Net-Jet's private plane to cross the Atlantic back to the North American continent.

However, his destination is slightly different, neither New York nor Kansas City, but—

Buzz buzz buzz, buzz buzz buzz.

The long transcontinental flight saw persistent noise flooding his eardrums like diving deep underwater due to being under intense pressure for a long time.

Although Li Wei slept throughout, just like being in his bedroom at home, without tension or discomfort, entirely moving a five-star hotel bedroom to high skies, providing an utterly comfortable travel experience; but ground and air are inherently different, and not until his feet felt Earth's surface again did he seem to wake up from his stupor, basking in a slightly hazy condition.

Looking left, looking right, the view was extraordinarily expansive, vaguely seeing rolling mountains stretching from the horizon, devoid of buildings or landmarks, except for the nearby terminal devoid of reference points.

"Can someone answer, where are we now?"

Head on, a suited gentleman approached, his short hair neatly combed back, with a mix of sternness and rigidity within formalities, slightly bowing, his face devoid of a smile.

"Mr. Li, welcome to Austin."