Chapter 81: Second Half-Price Offer
TL: Etude
“Gosh, such a grand event. Did Liu really invest eighty thousand?”
“Looking at this scale, eighty thousand seems about right.”
“Good heavens, how many cups of milk tea must he sell to make that back? Liu is really going all out!”
“Why bother about that? If it really takes off, a steady income can be satisfying too!”
Merchants stood shoulder to shoulder, pondering as they watched students buy milk tea at the entrance, each starting to calculate their own profits.
Even they hadn’t realized that although they had previously fantasized about the money being wasted, they were now considering the sustained income after the promotion.
That’s because the feel of online and offline advertising can be vastly different.
Take these conservative-minded merchants, for example. A banner ad online might not be as eye-catching as a two-meter-tall PVC board right in front of them — tangible and visible.
This felt similar to the early years of online shopping, where many were resistant due to not being able to see the product. But once they understood the convenience and speed, perceptions changed.
Jiang Qin wanted to create an atmosphere that would translate into a sense of trust.
Don’t think your investment has just turned into a string of digital codes.
I will hang advertising banners and pull up streamers for you!
Doesn’t that instantly raise the ceremonial feel?
Meanwhile, teachers in the office were also discussing the leaderboard they saw outside the window.
“This event is quite impressive!”
“Yes, it was small-scale a few days ago, but today, it feels like a major event. I’m even curious about who will win the ‘Campus Beauty’ title.”
“I heard that a freshman from the Finance Department started this website?”
“From the Finance Department, yes, but a freshman? That’s unlikely. The military training just ended; could a freshman organize such a big event?”
“Regardless of whether it’s a freshman, the person behind this website must be very insightful. They’ve tightly integrated traffic and products: using the ‘Campus Beauty’ contest to drive traffic, using traffic to promote products, and then using products to further stir interest. It’s brilliant.”
“It seems brilliant now, but the initial investment must have been significant. So capable and yet so mysterious. When did our university get such a student?”
As the Xi Tian Milk Tea shop finished its preparations, the voting channel on the forum also opened on time.
Dong Wenhao’s warm-up activities had a good effect. By two in the afternoon, the website was bustling with activity, with a massive increase in threads, almost crashing the server.
The initial posts about choosing the ‘Campus Beauty’ were not enough!
There were endless arguments; everyone believed their idol was the most beautiful.
But now it was different. With clear data, it was time to compete based on popularity.
Even if some were indifferent about who became the ‘Campus Beauty’, there would always be a few zealous friends dragging them to vote. What choice did they have?
Interestingly, the forum’s voting rules allowed each person three votes per day, but not for the same person.
This led to dilemmas: after voting for our department’s goddess, who should receive my other two votes?
Some loyal fans might choose not to vote for anyone else, devoted to their idol, but most would opt to cast all their votes, even supporting beauties from other departments.
“Engineering folks, vote for Wu Meng. Show them our department isn’t just a monk’s temple!”
“Comrades, stop flipping. I’ve posted a link; it leads directly to Liu Yiyi’s voting page!”
“I don’t care about the rest; just go drink milk tea. I want Fang Xuan’s limited edition milk tea cup!”
“Why is Xi Tian only in our university? It’s so unfriendly to students from the East Campus. Thumbs down!”
“I want Chu Siqi’s limited edition milk tea cup, please!”
In the morning, Jiang Qin was monitoring the data in room 208. He watched as Liu Yiyi, Chu Siqi, Hong Yan, Wu Meng, Sun Xiaoyu, Fang Xuan, and Liu Tian’s flower counts broke through two hundred, smoothly entering the candidate zone. Meanwhile, others were closely following, pushing their way to the front ranks.
These girls, being the most popular in their respective departments, were expected to quickly rack up the numbers.
Suddenly, there was a knock on the door. Jiang Qin’s gaze shifted from the computer screen to the door, where a woman with glasses and a bun hairstyle peeked in.
“Hello, I’m the manager of the Beilan Dessert Shop in Front Square. Can I place an advertisement?”
“Please, come in.”
Jiang Qin gestured to a chair and summoned Tan Qing to attend to this potential client.
“Big sister, our website currently offers a 20% discount on advertising. The main page banner promotion is 19,999, secondary page 9,999, and carousel small image 5,999. Prices are negotiable, and there’s a half-price offer on the second purchase,” Tan Qing explained skillfully.
“Half price for the second purchase?”
Tan Qing nodded earnestly, “For instance, if you find the ad effective and wish to place a second one, that would be half the original price.”
The manager of Beilan Desserts pondered, “Can I get half price for the first one?”
“That’s not how it works. Our promotion is as stated. Unless…”
Jiang Qin suddenly patted Tan Qing on the shoulder, interrupting her. He then lowered his voice to the manager, “If you bring a neighboring merchant to advertise with us, wouldn’t that count as your second purchase?”
The manager appeared thoughtful, then pulled out her phone and stepped outside to make a call.
Tan Qing looked up at Jiang Qin, “Boss, is this okay?”
“The website is just starting. Rules are not set in stone; we need to be flexible.”
“Okay.”
“These days, we’ll likely see many such merchants. They might not all intend to advertise; some may just inquire and leave. Be patient and don’t rush them,” Jiang Qin advised.
Tan Qing pursed her lips, “Understood, boss. I’ll handle it carefully.”
Jiang Qin gave her an encouraging look, then left room 208 and returned to the Xi Tian Milk Tea shop in Front Square.
The previously deserted tea shop was now bustling with a queue, partly drawn by the billboards and partly by the forum advertisements.
People adhered to the principle of ‘since I’m here, I might as well’, and the orders steadily increased.
Fang Xiaoxuan was bustling about in the shop, sweating but still moving efficiently.
“I support Fang Xuan from the Media Department. Whoever votes for her, I’ll treat them to a milk tea of any flavor!”
A voice suddenly rang out in the square, making Jiang Qin’s eyes light up.
He knew that even in Linchuan University, there would be no shortage of ambitious figures like Qin Zi’ang!
Turning to look, Jiang Qin saw the unknown Linchuan’s Qin Zi’ang generously waving a stack of red bills, which fluttered with his wrist movements, creating a rustling sound.
So much money, soon to be in the hands of the little rich lady.
“Xiaoxuan, where’s your boss lady?” Jiang Qin casually asked as he entered the shop.
Fang Xiaoxuan looked up at him, her eyes a mix of confusion, bewilderment, and incomprehension.
“Why are you staring at me like that?” Jiang Qin was taken aback by her expression.
“Sorry, boss lady, I’m a bit dazed. I didn’t understand what you just said. Are you asking where you are?”
Jiang Qin was also puzzled, “I’m the boss lady?”
“Ahh, that’s what the boss said,” Fang Xiaoxuan muttered under her breath.
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