Chapter 317: Jiang Qin, I’ve Come to Take You Back
TL: Etude Translations
After seeing Mr. Liu rush out of the banquet hall as if he had just heard that his wife was in labor, Jiang Qin was dumbfounded.
“Where’s the money? You didn’t pay me, damn it. That marketing idea was worth at least a billion, and you just took it and ran.”
“Mr. He, you brought him here, and he left without paying. My idea is worth a billion, and now this debt is on you. You owe me a billion now.”
Jiang Qin directed his frustration at He Yijun.
“?????”
He Yijun looked incredulous: “Are you being polite?”
Jiang Qin coolly replied: “I did the work, but didn’t get paid. Is that fair?”
“I think your IQ has dropped. Don’t you remember how you treated me initially? For the mall reform idea, you divided it into four parts and scammed me of a win-win square. How come you gave away your stuff this time without even discussing benefits?”
“I never expected someone to be more ruthless than me. At least I was polite when I took things from others.”He Yijun took out his phone: “Let me call him.”
Jiang Qin stopped him: “Don’t rush about the money. I didn’t just come here for the planning fee. My main goal was to show everyone a glimpse of brilliance, to let them understand that those who cooperate with me, Jiang Qin, will definitely win till they’re numb.”
“?”
He Yijun was slightly startled, then noticed that the surroundings had become quiet. Not the entire place, but within a three-meter radius centered around them, it was eerily silent.
Old He looked around and saw many bosses with their drinks, not chatting but moving closer, their gazes locked on Jiang Qin, seemingly hesitant to speak.
Truth be told, these local brands born and raised in Linchuan rarely engaged in marketing. Otherwise, they wouldn’t face the dilemma of not being able to expand their brand.
Especially the manufacturing companies, some didn’t even have a marketing department. Even those with marketing departments hardly had anyone skilled in marketing strategy.
For instance, the marketing department of Wanzhong during the pure sales era, despite its name, was actually just about holiday promotions, nothing close to real marketing.
Before the internet era, many bosses didn’t value the role of marketing.
Their business mindset? As long as my product is good, profitable, and strong, coupled with a TV advertisement, I would definitely get rich.
But with the advent of the internet era, many bosses started realizing the importance of marketing, especially after Wanzhong’s two groundbreaking marketing campaigns involving group purchases, which revitalized the brand overnight and popularized the concept.
All these factors showed them the endless wealth opportunities and the importance of skilled marketing.
But realization aside, they had no clue about how to do marketing.
If you’ve never focused on it, not even learned to walk, how can you sprint as soon as the race starts?
But tonight, when Jiang Qin and Liu Jiaming’s conversation unfolded, presenting a complete marketing strategy to Linchuan’s business owners, everyone knew the herbal tea seller was going to make a fortune.
What’s a complete marketing strategy?
It’s like having a distinctive product with significant effects that doesn’t fit the mainstream market, causing poor sales. So, I’ll clash with something popular in the market to make the market remember me through something else.
This idea was damn brilliant. Even those who had no background in marketing felt a tingling sensation upon hearing “Afraid of getting heaty from eating hotpot? Drink Jia Duo Ji!”
Honestly, before the millennium, outside some local areas, who had heard of herbal tea drinks with Chinese medicinal ingredients?
No one.
It was a completely untapped field. But being untapped didn’t mean it was a blue ocean because such products didn’t align with consumer habits at the time.
But when Jiang Qin casually mentioned that ad slogan, everyone felt as if the track was opened, the void became a blue ocean, like the wheels of destiny began turning, accelerating constantly.
As long as Liu Jiaming wasn’t foolish, Jia Duo Ji would inevitably become a national brand.
When everyone felt this visceral sense of money hitting them on the head, who could remain calm? That would be like refusing money.
“Mr. Jiang, remember me? I’m Wan Gui. I run a convenience store and am a strategic partner with Zhihu. You must help me!”
“Mr. Jiang, I’m Liu Xiliang. We’re old friends. You even used me as an example in your seminar. You have to look after an old friend!”
“I’m Shi Xinglong, owner of a pizza shop. Mr. Jiang, are you free tomorrow night? I’d like to invite you for a meal!”
“Me too, Mr. Jiang. I’m Kang Guohong. I sell tea-flavored drinks, and I was one of the first to join the Zhihu strategic partnership program!”
“Mr. Jiang, I’m in the air conditioning business. Can you help me with a plan?”
“Mr. Jiang, me too!”
“And me, Mr. Jiang!”
“…”
In a blink, there was a long queue in front of Jiang Qin, with business owners eagerly stepping forward. What was a peaceful banquet turned into a scene as crowded and urgent as a hospital waiting room.
Some bosses who had no previous interaction with Jiang Qin didn’t know how to start a conversation, so they turned to He Yijun for introductions.
Old He suddenly felt like a ticket scalper and proudly took up the role, searching for a win-win situation amid the chorus of requests.
After a while, the nature of the banquet completely changed. Jiang Qin asked the hotel staff to bring a blackboard and started a class right there, discussing internet marketing strategies and how to combine them with Zhihu’s traffic, persuading the bosses.
The bosses from Linchuan moved their chairs closer, lining up in rows to listen carefully. Sometimes they were deep in thought, sometimes amazed, always feeling like a huge, tantalizing pie was being drawn right before them.
The hotel staff had seen many things, but this was their first time witnessing a class being conducted at a banquet. They had heard of relationships getting out of hand at parties and people bragging crazily, but a lesson being taught was a first.
The Linchuan business community, led by the Linchuan city government, had indeed designated Jiang Qin as the leader. But it wasn’t until this moment that he truly became the leader in the business circles of Linchuan.
This was crucial because the internet era was just around the corner, and once capital entered the scene, it would be a complete upheaval. He wanted to tie Linchuan to himself, continuously increasing his chips to withstand the upcoming storms.
“Lucky Old Liu, getting a tailored promotion plan right off the bat. I wonder when it’ll be my turn.”
“With this move, Jiang’s got Linchuan’s merchants hooked. They’ll find it hard to get off his bandwagon now.”
“Why get off? The ride’s so thrilling, I wouldn’t leave even if I could.”
“The businessmen of Linchuan have the resources and capital. Banding together is beneficial for all of us. No matter how far Jiang’s Zhihu goes, as long as Linchuan’s business community builds the stage, we all benefit.”
“That’s true. We had a chamber of commerce in Linchuan, but it fizzled out due to lack of leadership, turning into nothing more than a place for bragging during the New Year.”
“I’ve realized that Mr. Jiang has a remarkable ability to become the center of attention in any setting. He’s a born leader.”
“I wonder if Mr. Jiang has a girlfriend. My daughter is still single.”
“…”
After the banquet, Jiang Qin had firmly established his image as a leader. Many were determined to follow him through thick and thin, to the extent that several bosses wanted to drive him home to continue the conversation.
However, Jiang politely declined, saying someone was coming to pick him up.
He then squatted by the roadside, checking a QQ message from Feng Nanshu, telling him not to wander off after drinking as she was coming to pick him up on her scooter, Little Pink.
Jiang smiled at the message, thinking Little Pink couldn’t possibly make it that far. Yet, he fancied the idea of indulging in Feng Nanshu’s whims, so he waited by the roadside, imagining her arrival.
To his surprise, it took less than five minutes before a stunning girl appeared at the entrance of Longkai, slowly approaching on an electric scooter.
The girl looked cool and aloof but instantly became lively upon seeing Jiang. She braked sharply in front of him.
“Jiang Qin, I’ve come to take you back.”
“?”
Jiang was baffled, wondering how she managed to ride Little Pink here and if it had enough battery to take them back.
Seeing this, the bosses who came out couldn’t help but laugh, thinking that despite his talents, Jiang was just a self-made college student, needing to ride an electric scooter back to school.
This juxtaposed sharply with the grand image he had just cultivated, like a motivational speaker promising billions on stage, only to be seen quarreling over a missing chicken leg in his boxed lunch backstage.
“Mr. Jiang, don’t ride the electric scooter. It’s cold and unsafe. Ride in my car instead. It’s very comfortable,” a well-meaning female boss offered.
Feng Nanshu: “?”
Jiang knew riding away on an electric scooter after impressing a roomful of bosses might diminish his image. But what did it matter?
The little rich lady had ridden all the way to pick him up. How could he not go with her? As for his image, if not this time, then next time. He got up, sat behind Feng Nanshu, wrapping his arms around her slender waist, unconcerned about appearances.
“Thank you for coming to get me.”
“If I hadn’t come, another woman would have taken you away,” Feng Nanshu said with a pout.
Hearing this, the female boss who offered a ride snickered, thinking how naive these college students were. Being beautiful didn’t help if one stubbornly rides an electric scooter to pick someone up in a place filled with wealthy businessmen, only managing to embarrass Jiang in the process.
Just then, a brand-new Rolls-Royce drove into the front entrance, its commanding front and dazzling lights capturing everyone’s attention. The car stopped, the door opened, and Uncle Gong emerged with two helmets.
“Miss, the route is too long, and there are so many cars on the road. It’s safer to wear a helmet. I even bought one for Mr. Jiang; look, it’s pink too.”
“I don’t want to wear it.”
Uncle Gong looked helplessly at Jiang: “Mr. Jiang, please persuade our little rich lady to wear the helmet.”
Jiang took the helmets, noticing their matching design: “Are these couple helmets?”
“I’ll wear one,” the little rich lady suddenly changed her mind.
Seeing this, the snickering female boss’s expression changed, wondering about the Rolls-Royce and the driver. Had college standards become so high? A beautiful college girl arriving in such a dramatic fashion?
“Little rich lady, not this way, you’re going the wrong way,” Jiang suddenly noticed Feng Nanshu heading in the opposite direction.
“Oh, oh.”
Feng Nanshu made a show of circling around in front of the female boss, then left Longkai Hotel with Jiang Qin.
…
AN: I present 3,600 characters. Also, I’m flying back to Shenzhen at 6 P.M. today, finally able to have a stable and quiet writing environment!