When the Doctor Uses A Hack

Chapter 1292: Chen Cang's Idea



Sitting in the stretched Lincoln, Chen Cang finally understood what the life of the wealthy was like.

Dinner was lavish!

But Chen Cang felt the taste was just average.

Thinking about it, the food from "Ma's Takeout" tasted better.

Although Ma Hanhan wasn't outstanding in other areas, he had excellent taste when it came to food.

For example, a pancake stuffed with abalone and sea cucumber, topped with a can of caviar, was simply divine!

The expo was starting tomorrow, so no one stayed out late and returned to the hotel early.

Yu Yi spent almost the entire evening taking photos instead of eating.

When she got back, she couldn't help but exclaim that it had been worth it.

Jiang Jingyu couldn't help but tease her with a laugh, "Come on, post it to your Moments; I'll have my aunt like it for you."

Upon hearing this, Yu Yi immediately deflated.

That night, Jiang Jingyu went over the workflow once again.

After making sure everyone was settled, he finally turned to Chen Cang:

"Professor Chen, in the end, this conference depends on you."

"For tomorrow's meeting, our presentation slot is number 23, scheduled for around 3 p.m. You'll have 10 minutes."

Chen Cang nodded. "Alright, I'll do my best."

Jiang Jingyu smiled. "I don't think it'll be much of an issue. Judging by the current buzz, winning the Annual Excellence Award should be no problem. With some effort, we even have a shot at the top three."

The others, including Yu Yi, were taken aback. Chen Cang curiously asked, "The rankings are out?"

Jiang Jingyu nodded, opening the conference's website where over a hundred medical devices were showcased.

"I've reviewed the exhibits this time. Two devices are drawing significant attention and have been heavily promoted since the beginning of the year."

Intrigued, Chen Cang asked, "What kind of devices?"

Jiang Jingyu opened one of them and said, "This is a product Johnson & Johnson has been developing for several years. It just received FDA approval."

Looking at the device and its name, Chen Cang couldn't help but pause in surprise.

It was a cardiac assist circulatory arrest system.

After reading the product description, Chen Cang frowned.

He seemed to understand why Johnson & Johnson had decisively abandoned Howard's x-pri technology.

This cardiac assist circulatory arrest device significantly reduced the burden and time required for heart surgery.

It didn't require the complex procedure of extracorporeal circulation machines, thereby preventing some post-operative complications caused by low perfusion.

Although more cumbersome compared to x-pri, the key was that it was statistically less prone to issues.

On the other hand, x-pri's public demonstrations had repeatedly encountered problems, forcing Johnson & Johnson to pay exorbitant compensations, causing them to act more cautiously.

No wonder!

However, Chen Cang thought that this device couldn't entirely replace x-pri technology.

After all, it still required cardiac arrest, which came with a range of complications and was unsuitable for many congenital heart conditions.

Most importantly, the economic benefits of x-pri far surpassed those of this cardiac assist device.

For the same mitral valve replacement surgery, an x-pri procedure might cost only a few thousand dollars, while being minimally invasive with a smaller incision and quicker recovery time.

Therefore, Chen Cang believed this technology wouldn't pose a significant threat to x-pri.

In fact…

Chen Cang suddenly thought of a possibility!

Combining x-pri technology with elephant trunk stent technology to establish a new medical device company.

Mr. Zheng had the funds, Howard had the experience, and Chen Cang had the technology.

The combination of these three would surely create a unique synergy.

Actually… Chen Cang felt that finding a prominent domestic healthcare industry partner would make things even easier, considering the unique circumstances in their home country.

This was something Chen Cang thought he should discuss thoroughly with Howard and the others.

Aside from Johnson & Johnson's high-profile cardiac assist device,

Medtronic from Ireland had also launched a new version of their "artificial pancreas." Known as one of Medtronic's flagship products, the artificial pancreas was bound to attract attention.

However… since it was a product that had been on the market since 2017, even with improvements, its buzz would naturally not be as high as before.

To win an Annual Excellence Award at such an expo was already quite an achievement.

After all, you could see numerous large-scale devices on display.

This included the latest surgical robots, bedside X-ray imaging diagnostic equipment, optical instrument calibration tools, surgical tools for both external and internal procedures, and currently trending nuclear medicine treatment devices.

Trying to secure the top spot at such an international exhibition was exceedingly difficult!

After all, the rise of a medical device was often more reliant on advancements in science and technology.

Chen Cang's product, however, wasn't following that path; he was taking a specialized medical route.

Given the limitations of current technology and devices, he sought to break traditional surgical workflows and use new surgical instruments and techniques to advance and innovate.

Chen Cang felt confident about winning an award.

But securing first place would be a tall order!

Based on the system's reward patterns,

just winning the Excellence Award would allow him to choose a skill book.

However, the Excellence Award's category would likely only be basic or intermediate, while first place would be of perfect level.

In Chen Cang's eyes, there wasn't much difference between basic and master levels.

After all, with skill points, he could upgrade them.

But perfection was different.

Perfection could only be attained through special training cards.

The gap between second and first place was insurmountable!

Thus, an Excellence Award, third place, or second place wouldn't make much difference. If he wanted to strive, it had to be for first place.

Besides, this was a golden opportunity!

Thanks to *The Lancet's* glowing review, he had gained considerable buzz, which should win the support of many in the medical system.

Moreover, with the AATS2020 conference approaching and cardiovascular treatments being in the spotlight, he could capitalize on the trend.

Of course, this wasn't opportunism.

He could fully seize this moment with some creativity.

Actually…

Initially, Chen Cang hadn't planned to aim for first place so eagerly.

But Johnson & Johnson's cardiac assist device posed some challenges to x-pri.

The difference in exposure, profit potential, and publicity between first and second place was enormous.

If he wanted to launch the combined elephant trunk stent and x-pri technology, securing first place would be ideal.

After discussing the specific process with Jiang Jingyu, everyone decided to get some rest early.

Chen Cang, however, opened his laptop and started brainstorming.

Achieving a high ranking ultimately came down to storytelling ability!

The key lay in how to capture the audience's hearts precisely within ten minutes!

After reviewing the new devices, Chen Cang came to a decision.

The judges and voters at this kind of event were largely doctors but also included experts in medical device bioengineering.

Chen Cang understood that convincing the tech-savvy minds among them would be difficult.

After all, their brains were filled with formulas, and Newton's laws probably ranked higher in their priorities than their spouses.

Conquering them seemed too challenging!

So instead, why not focus on winning over the medical professionals?

That was an area where Chen Cang excelled.

After much thought, Chen Cang decided to redesign his presentation slides and sprinkle in some engaging elements.

Busy until past midnight, Chen Cang finally completed his new slides. Looking at the updated presentation, he felt a sense of satisfaction and anticipation.


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