Chapter 498 The cultural influence of the ninth art!
Before the launch of "Evolution of Mountains and Seas", Pei Qian and his classmates once shouted the slogan of "Kill Penguin".
But no one took it seriously.
After all, Penguin is not only China's, but also the game company with the highest market value in the world.
How could such a giant be killed by a game?
But on the day when "Evolution of Mountains and Seas" was launched, Penguin's market value fell secretly.
At first, everyone thought it was just a normal stock market fluctuation, so they didn't pay too much attention to it.
But in the month since "Evolution of Mountains and Seas" was launched, Penguin's market value has been falling, although it doesn't seem to fall much from a daily perspective.
But when a month passed.
Penguin's market value evaporated directly by 30 billion US dollars, which is equivalent to more than 200 billion yuan in RMB.
It almost reached one-tenth of the market value.
The outside capital market also explained this.
Everything is because the popularity of Penguin games has dropped.
The peak number of online users of the top mobile games and PC games has plummeted this month, and some have even fallen by 30%.
And the game flow and ranking have dropped month-on-month.
In the past, once you entered an Internet cafe, all the players played were basically Penguin games.
What LOL, Genting Game, DNF, CF and so on.
But now, there are many more people playing "Evolution of Shanhai" on computers.
In the student group, the focus of discussion of players who used to play "King of Glory" has unconsciously shifted to "Evolution of Shanhai".
The quality of Penguin games has never been top-notch.
But Penguin relies on the huge number of users brought by communication software to make the game social.
Players have a herd mentality, because there are many players who play with people around them.
But now, "Evolution of Shanhai" has offset the biggest advantage of Penguin Games with its top game quality and huge number of users, squeezing out the original ecosystem of King of Glory.
Secondly, many investors believe that the restraint of "Evolution of Shanhai" on krypton gold will affect the development of the global mobile game industry.
The traditional mobile game industry will design various krypton gold points.
Even for competitive mobile games such as King of Glory, Penguin will launch skins with added attributes in order to make money.
But "Evolution of Mountains and Seas" is different. Its restraint in krypton gold will inevitably lead to players' aversion to the heavy krypton model.
Players are the foundation of the game industry, and all games must change according to the transformation of players.
A large number of players have begun to refuse heavy krypton, which will affect the entire game industry.
The overall revenue of the game industry in the future may not increase but decrease.
Many game companies have realized this and hate Star Game Company, believing that Star Game Company is destroying the entire industry.
But no matter how much they hate Star Game Company.
It will not help the current situation.
The entire capital circle is somewhat pessimistic about the future development of the mobile game industry.
In the case that they cannot fully predict how much change Star Game Company will bring to the mobile game industry, they have tightened their investment in the game industry.
Those who have shares in mobile game companies have also begun to sell them in advance.
All these factors have led to a 10% plunge in the stock price of Penguin Games in January.
But Penguin is considered good.
After all, the basic market is stable.
Other game companies have fallen more sharply.
The students of Xingchen shouted to kill the penguin.
But in fact, the butcher knife was wielded towards the entire game industry...
...
The bosses of the entire game industry will obviously curse during the Chinese New Year this year.
Although "Evolution of Mountains and Seas" was only launched in mid-January, they have made a lot of money for a year, but the mobile game market next year will definitely usher in a cold winter.
However, the players are particularly happy about this.
Because since "Evolution of Mountains and Seas" was launched, they feel that other games are becoming more and more comfortable to play, and the strength of monsters has decreased. It is no longer like before, where you can't even beat a small monster without charging money.
Game companies are not as desperate for money as before.
They will also give out some benefits when they have nothing to do, so that players can call it addictive.
However, there are also those who give up on themselves, because there are fewer players, they simply harvest the remaining players more ruthlessly.
However, such operations only speed up the speed of the remaining players quitting the game.
And in Xingchen Academy.
Ye Chen stretched leisurely.
The academy has been closed for vacation.
As for the fact that "Evolution of Mountains and Seas" caused the market value of major listed mobile game companies to plummet, it even had adverse effects on the development of the entire mobile game market.
Ye Chen had no guilt at all, and was even happy to see it happen.
The mobile game market should have been changed long ago.
In the past, changing the skin, piling up a bunch of values, and releasing two female characters with less clothing could easily make tens of millions or even hundreds of millions.
Few companies thought about how to make the game well.
They only thought about how to design payment points, how to make it uncomfortable for players who don't spend money, and force them to recharge.
Such a mobile game market, let it fall.
If a group of such mobile game companies die, a new group of excellent mobile games based on creativity, plot, and experience will naturally appear.
Bring a better experience to players.
This is a good thing for the entire game market.
However, "Evolution of Mountains and Seas" is so popular that even Ye Chen did not expect it before.
But the teachers of the academy made an analysis.
"Evolution of Mountains and Seas" can be so popular to such an unprecedented degree.
First, relying on the fame and reputation of Star Academy, it attracted a large number of players.
The second is to rely on the popularity of Pokémon.
Yes, as the most popular IP of the pet type, Pokémon has hundreds of millions of fans around the world.
But Pokémon relies on its large number of fans, and fans will buy into whatever the game looks like.
So it has never been enterprising, fooling players in various ways, and not satisfying the needs of players at all.
This has led to this group of dissatisfied fans being attracted to "Evolution Mountain and Sea".
And the production company of Pokémon is now panicking...
Shortly after "Evolution Mountain and Sea" was launched, it hastily issued an announcement, overturning the cold rice that was originally being developed, and announced that a large amount of funds and personnel would be invested to redevelop a Pokémon game.
Want to win back the love of fans.
But now it's in a hurry, and it will take at least one or two years to develop it.
By then, when it is released, fans don't know how long they have been robbed, what's the use?
The third reason why "Evolution Mountain and Sea" is so popular is the restraint on krypton gold.
Only buy skins and occasionally draw a box.
Even when drawing boxes, they don't secretly adjust the odds, nor do they put junk skins into the prize pool to fool players.
Such conscientious operations will undoubtedly make the reputation of "Evolution of Mountains and Seas" more explosive.
So even if "Evolution of Mountains and Seas" has various minor problems, it is not perfect, and the numerical balance is not enough, and it needs to be improved.
But it still makes "Evolution of Mountains and Seas" popular to an incredible degree.
According to the predictions of the teachers, as long as "Evolution of Mountains and Seas" is operated and updated stably in the future.
One or two new pet updates can be guaranteed every month.
At the same time, new content and new gameplay are constantly updated to continuously bring more game content to players.
Then "Evolution of Mountains and Seas" can be stable for at least five years.
The income after that may be difficult to compare with the first month.
But it is definitely not difficult to make a stable monthly income of one billion US dollars.
Even if the share given to students is deducted, there is still tax income.
The annual profit left in the end is at least more than 40 billion.
It is absolutely not an exaggeration to say that this is definitely the most profitable game in the history of games.
This income undoubtedly also made Ye Chen feel amazing.
As for the student who led this project, he also appreciated it more and more.
"Even though Pei Qian's name is like this, he really doesn't lose money, but makes money."
"And mobile games are indeed the most profitable project now."
Mobile games are rising now, which is the general trend.
Because many people may not have computers and don't need computers.
But basically everyone has a mobile phone.
The inherently large audience gives mobile games a unique advantage.
If Pei Qian chose to make computer games at the beginning.
Evolution of Mountains and Seas may still be popular.
But the popularity, discussion, and income will definitely not reach this level.
This also proves the excellent vision of Pei Qian, a student.
"Have you distributed the bonuses to the students?"
Ye Chen asked.
Hearing this, the person in charge of the game company in front of him smiled and nodded: "Distributed in advance!"
"The students who participated in the game production team have a minimum of nearly one million."
"The students who participated in the animation major have a similar income."
"This year, many animation students have confirmed that they will come to the game company to do art internships during their internships."
Hearing this, Ye Chen nodded with satisfaction.
Ye Chen opened a large entertainment industry for this purpose.
To provide students with more job options.
Now it seems that everything is going well.
Of course, Ye Chen's biggest expectation for the entertainment industry is actually cultural communication.
And the cultural communication effect and influence of Evolution of Mountains and Seas are even higher than those of the previous Sleeping Immortal.
Because since the explosion of "Evolution of Mountains and Seas".
The Classic of Mountains and Seas, which had little sales in China, became popular all over the country.
Various translated versions of the Classic of Mountains and Seas appeared in the best positions in bookstores in various countries.
The sales volume is even more outstanding.
This is undoubtedly a huge help in spreading Chinese traditional culture.
At the same time, the restraint of "Evolution of Mountains and Seas" on krypton gold.
It also made Xingchen Academy praised and recognized by countless players around the world.
Helped Xingchen Academy gain a good reputation.
Ye Chen could only sigh.
The game industry deserves to be called the ninth art.
In the new era, the influence of games on cultural communication is no less than that of film and television works.
Compared with the treatment of being vigilant and strictly censored by film and television works.
It is undoubtedly more convenient to spread culture through games.
In recent years, the films and TV series of Star Academy have been censored in various countries, and some parts have been deleted and modified.
Even in the United States, which is known for its freedom.
Even because the influence of Star Academy is getting higher and higher, the censorship it encounters is getting stricter and stricter.
However, because Star Academy has enough partners abroad, it can affect enough interests.
So the film can still be released normally for the time being, but it occasionally cannot get a good schedule.
So it cannot be released simultaneously around the world smoothly.
It is conceivable that there will be more and more censorship and requirements in the future.
For example, the United States has already privately conveyed it to Star Academy through some partners.
If the live-action movie "Sleeping Fairy" wants to be released in the North American market of the United States, it must add white characters.
And it must be positive, with sexual tension, and a key role in the advancement of the plot.
In this regard, Xingchen Academy did not refuse.
After all, the North American market is the world's largest box office, and it can still make a lot of money.
Besides, it is not a big deal to add a white positive character.
Design a resurrection character of a Western god, as the funny one of the protagonists, with an unreliable personality, but in the end, under the wise leadership of the Chinese protagonist, he devotes himself to the protagonist...
As for the beauties in the play, the outstanding pretending part is naturally the protagonist's.
This white supporting role is enough as a foil.
In the United States, many white protagonists in Hollywood movies have such a black character next to them, who finally devotes himself to the protagonist and moves the audience...
This is essentially a subtle brainwashing to make you understand your status.
Xingchen Academy can naturally follow suit. If you want a white character, then give you a white character... (End of this chapter)