The world of Chinese style creates a prosperous era for girl groups

Chapter 9 Rage



Deng Sijia walked out of the conference room and immediately summoned her backbone team and some other colleagues to return to the office.

"Two things, first: the choice of singer. I have some candidates in my mind, and now I will explain it. Xiao Wang, you are responsible for contacting Dongfang Millennium, Zhou Qian, and Hua Yu. The alternative is Baigang. If the former If two of the three of them are not scheduled to be signed, there is no need to contact Bai Gang. Tell me first and I will re-evaluate the candidates. Lingling contacted Xu Ying, Zhou Chang, and Ji Junyi, and the alternative is Yuan Weiya. The same, if the top three If there are two people who can't sign, tell me first. Set the schedule first, then verify the appearance fee, and then report it to me. You can contact me now."

"Second: and most importantly, the creator's choice is..."

"Slow down, Director Deng. Didn't Director Liu just ask us to investigate whether the creator should contact the singer himself or we should contact him? Doesn't this need to be investigated? Just go ahead..." Someone from the planning department said A person in charge raised questions.

Deng Sijia stared at him for a few seconds with a serious expression and said nothing.

Then he turned his head and faced everyone again, without answering his words. "Second, I have basically chosen the creators: the same 6 people, Teacher Chen Yanghui, Teacher Li Youjian, Teacher Chang Leishi, plus the three most popular teachers of the younger generation, Teacher Xiao Kangjie, Teacher Xiang Guorong, and Teacher Xia Haoyang .Alternate option: Teacher Ding Ye is tentatively selected. Okay, let’s contact him first. Pengpeng will contact the first three, and Ke’er will contact the last three. As before, confirm the schedule first, and then negotiate the appearance fee. What else is there? Is it clear?"

"Here, I have a little question." A person in charge of the investment department said.

"Say!" Deng Sijia put her hands on the table, lowered her head, and looked at the information in front of her, which seemed to be some names. He didn't look at the person in charge of the investment department who spoke, his expression remained serious.

"Ahem, that's it. Just now, Director Liu emphasized at the meeting that it is a combination of old, middle and young people. This, right, these are all too young, especially the last three. Young people in their 20s, and none of the songwriters chosen are big names. Big names are expensive, but it’s still okay to spend money to hire one, right, to support the appearance. And just now Director Liu also mentioned hiring a big name to calm the scene. Yes." The person in charge of the investment promotion department said cautiously.

"Oh? Which big name do you want to invite?" Deng Sijia still lowered her head and looked at the list of personnel on the manuscript paper in front of her.

"That's too many, right? Fang Shan from Wanwan, Yao Yuqian, right? With such a high reputation, Lin Youxi from Xiangjiang, right, is also a great figure. For women, Gu Fen from the older generation Teacher, right. Teacher Xu Dongpei, right. Younger people can also choose Xue Qian and Teacher Xue, right. If one or two of these god-level figures come, our program will be a hit, right? "After the person in charge of the investment promotion department finished speaking, he seemed to be relieved.

Deng Sijia raised her head and said still seriously: "Two things: First, let me emphasize once again: The meeting I chaired is for you to hear my specific work arrangements clearly, and then complete them in the fastest and most effective way. This is This is what you need to do, do you understand? If you don't hear me clearly, or you can't understand my work arrangement, please leave, thank you."

"Second, considering that there are indeed non-professionals here today, I will make an exception and explain that "I Am a Creator" is a competitive column, and it is still the first season. Without fully knowing the effect and influence of the program, Next time, there will not be any so-called popular big names to participate in this kind of program. The Mesozoic or older generation that can be chosen must be people who are not popular now but hope to become popular or are not popular themselves. The younger generation of guests have no scruples. , so the suggestion to invite Fang Shanlin and Youxi is purely self-humiliating."

"But the songs written by Xiao Kangjie are very controversial. The media and netizens all say they are brainwashing songs, and they all accuse him of mediocre lyrics. The same goes for Xiang Guorong, whose style is unique, but rap The music genre is not yet mainstream in China. Isn't it inappropriate to be on our satellite TV and participate in our programs?" The person in charge of the investment promotion department expressed his doubts with a businesslike look on his face.

Seeing that Deng Sijia didn't speak, she continued: "Of course, Teacher Xia Haoyang is fine. Chinese style music, positive energy, and the lyrics written have the same beauty as ancient poems. This must be highly recommended, and it is a symbol of the younger generation."

"And today's netizens are different from before. They all cheer for old drama stars and hate popular celebrities. We should invite more veteran songwriters and composers to create the fairest and most intense competition. I guess this will still be a good influence in the media." If there are netizens, it will create a wave of goodwill." The person in charge of the planning department who spoke at the beginning immediately helped after seeing the person in charge of the investment department talking.

Deng Sijia looked at the head of the investment department and the head of the planning department who were sitting together, shook her head slightly and sighed. I thought to myself: I have to live and die every day, working non-stop, and there are so many gadgets around me. Why am I working so hard? After being silent for a while, he still said: "I don't want to explain anything. Anyway, do as I say. If there is nothing else to do, let's break up the meeting."

"No, we are in a democratic society now. It makes sense. What I just said is fine. Now we are beginning to respect veteran actors and dislike popular celebrities. This view is common on the Internet." The planning department thought it was reasonable. The person in charge said confidently.

"Are you a fool?" Deng Sijia, whose brain was running at high speed, finally broke out after hearing the stupid remarks of her pig teammates after a hard day's work.

"Old actors? Old actors? What is an experienced actor? Do you know where there are experienced actors? The Huaguo Repertory Theater has the most experienced actors! In order to hone his acting skills, Hu Youge turned down all the film contracts and advertisements and went to the repertory theater. Study for a year! Do you remember? And have you ever gone to see a drama? Do you usually discuss dramas?" Deng Sijia walked to the two leaders.

"You still have those netizens who are paying attention to the pregnancy of such and such star, the affair of such and such star, and the discussion about which drama in China is the most exciting when such and such star is showing off? Which drama is the best? Do you know that in the past week? Which drama are you putting on? You may say you support the veteran actor, but do you have any netizens who have paid for the veteran actor?" Deng Sijia kept looking at the two people in charge.

"I would like to seriously warn everyone here: We are professional program producers! In addition to high-quality stage performance, the popularity of a column is more important than traffic! It is attention! Are you saying that today's netizens don't like traffic stars? Don't pay attention to traffic? Why is "Nazha" so popular? Let's not talk about others, have any of you here seen this cartoon?" Deng Sijia finally walked back to the front of the office.

"Think about it with your brains: Why would you go to the cinema to watch this movie if you haven't seen a cartoon in more than ten or even twenty years? Why is "Tiger" so popular? Why have you all seen it in the cinema? He is better than Is "Fist of Heroes" wonderful twenty years ago? Or better than "New Dragon Gate Escort"? Why do you go to the cinema one after another to contribute to his box office?" Deng Sijia turned around and wrote "Fighting Tiger" on the small blackboard in the office. A few big characters like "Nazha".

"Actually, it's very simple. Whether it's "Nazha" or "War Tiger", the quality of the movie is guaranteed to a certain extent, but it depends more on everyone's overwhelming praise for his reputation and continuing to support him on the basis of having already received a part of the box office. Increase the intensity of publicity, this kind of publicity: one is at the box office, and the other is from word-of-mouth. And what are these publicities? These publicities are traffic!!!" Deng Sijia wrote the word "traffic" on the blackboard again, and then Circle it with a whiteboard marker.

"It is precisely because of these traffic that you have discovered that everyone has watched this movie and said it is good. The box office has been so high. Well, then I want to watch it too! Maybe I didn't think it was as good as everyone described it after watching it. But since everyone said yes, I said yes. Since everyone is promoting it, then I will promote it too, so that the box office will be higher, and the higher the box office, the more people who have watched it will promote it, which ultimately led to this film The box office is unprecedented.

This is a typical operation case of traffic! The most exciting traffic operation model in China’s media industry in recent years! And now you tell me that netizens don’t like traffic? "Deng Sijia threw the pen in her hand hard.

"This is the era of traffic! Traffic determines everything!!! People nowadays only pay for traffic! As a TV person, you don't even understand these most basic things? What use do you have?" Deng Sijia was furious at the stupidity of these people. .

"Is the traffic in your eyes just those flamboyant sissies and transvestites? Ridiculous!" Deng Sijia, who is standing in the front, looks like a junior high school teacher in class, while other people sitting on chairs in the conference room are like Children who make their teachers angry.

"Let's go back to the three young songwriters just now. Why did I choose Xiao Kangjie? First of all, he has written many popular pop songs, which is a strength. His songs have great melodies. And then you say his lyrics are average? No. Wrong, it’s just average. But it’s because of the excellent composition and average lyrics that make him topical! We can handle such topics in the show! The contrast between his lyrics and music is more highlighted, and his fans follow him The black men will discuss and argue! And this is traffic!"

"Why did you choose Xiang Guorong? Because his lyrics are humorous and to the point, and his style is unique and iconic! Just the opposite of Xiao Kangjie. Putting them together in this way makes the comparison more topical! We can even guide netizens to discuss the lyrics and music of a song Contradictions and conflicts! And this is traffic!”

"As for Xia Haoyang, with his beautiful and poetic lyrics and beautiful ancient melodies, every one of his works is a hit and is highly sought after. His works are synonymous with traffic! I chose all this for the sake of traffic! Also for the sake of traffic! Our show!!”

"In a competitive program, the audience may care about who wins the championship, but what does it have to do with our program producers? What we have to do is to provide high-quality stage effects for each episode so that the audience chooses to watch us. In addition to the stage There is also attention, exposure, and topicality outside the stage! And these will influence more viewers to watch our programs. More viewers means more advertising investment! I want more advertising investment We must increase the traffic of our program!! Therefore, the core of everything is traffic!! Do you understand now? The meeting is over!"

After saying that, Deng Sijia, who was wearing high heels, left the conference room without looking back. The rest of the people in the conference room were stunned.


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