NOVEL WEB Chapter 29 The Impact of the Lantern Festival Party
In China, the status of the Spring Festival Gala is that it despises everything. On the night of New Year's Eve, there is only CCTV's Spring Festival Gala. All provincial stations choose other days to broadcast their own Spring Festival galas. But the Lantern Festival Gala is different. The Yangtze River Delta and various provincial stations all broadcast it on the th day of the first lunar month, so the competition for ratings among various stations will be fierce.
According to last year's ratings results, not to mention CCTV, which ranked first, among local satellite TVs, Xinan TV ranked first with 0.694%, while Dolphin TV was basically behind more than ten places, with no programs reaching 0.15%. This year, at least from the surface publicity, it seems difficult to see any signs of popular products, but no matter what, it still has a certain audience in this province.
At eight o'clock in the evening, the Lantern Festival parties of various satellite TV stations kicked off.
An ordinary three-generation family in Heshou City, Anqing Province. Freshman grandchildren and classmate Xiaobao were playing with their mobile phones on the sofa, and several sons and daughters gathered around to play mahjong. The old lady habitually asked her daughter-in-law to turn on Dolphin TV. In fact, the elderly have nothing to do with watching TV. They just need to be lively and happy, as long as they can understand it. My eyes have long been unable to read clearly, and I may not actually be literate. Listening to the local accent and the lively scene is a good show.
In fact, most Chinese people's mentality towards parties is the same as this three-generation family. Young people are holding mobile phones, their parents are playing mahjong, and their ancestors are sleeping with half-squinted eyes to watch the excitement. So, I don’t know how those ratings are calculated, but they are actually very false. It is true that your program is broadcast for several hours, but no one actually knows what is on the program.
It was originally such an ordinary night. More than an hour and almost two hours passed. Dolphin TV's Lantern Festival Gala continued to play, and it did not have any impact on the family. The children still had mobile phones, the parents still played mahjong, and the old woman half-squinted her eyes. Seems to be asleep. Suddenly a sound of "Bo Peep Bo Peep Bo Peep, Bo Peep Bo Peep Bo Peep Ah~" came from the TV.
The grandson Xiaobao who was playing with his cell phone looked up and saw several young, beautiful and cute little girls coming out of the TV, wearing very cute cartoon costumes, with gloves like cat paws and bear paws on their hands, and some had even knives on their buttocks. There is a little tail that is singing and dancing. Those cute movements, the familiar but unfamiliar melody, Xiao Bao kept watching it until he finished watching the whole show. Xiao Bao, who was dumbfounded, shouted: Damn it, what kind of show was this just now? Is it so good? ?
Xiaobao immediately quit his game, checked the program he just watched on his mobile phone, and yelled loudly in the friend group: "Fuck, I just saw a bunker program, do any of you know? Dolphin TV..." ." At the same time, similar things are happening in many families.
In fact, when the Lantern Festival party ended in the early morning, Dolphin TV was on the hot search list, and it was the girl group's song "Bo Peep Bo Peep" that became popular. With this program, Dolphin TV's ratings exceeded 25 for the first time. Taiwan Satellite TV’s Party Fight shot up 0.3% and entered the top ten. The subsequent impact of this program is gradually unfolding.
At nine o'clock the next day, the sixteenth day of the first lunar month was a normal working day, and the top news on the hot search list were all related to the Lantern Festival party last night. The first one is the 10 major surprises brought by CCTV’s Lantern Festival Gala, which has achieved a double success in terms of ratings and word-of-mouth ratings; well, the first one is the absolute political correctness of CCTV’s mother. The second one is that Yue Peng changed his career to singing, and the CCTV Lantern Festival Gala broke 7%; well, CCTV’s mother is invincible! Article : Xinan Satellite TV’s Lantern Festival Gala leads all satellite TVs to the top; it’s an old signature and a time-honored brand, so third place is no surprise.
Until the sixth article: Out of the circle, Dolphin TV staged a surprise song and dance show! Xia Haoyang clicked in and took a look. A cute dance picture of six little animals hung high on it, and a few simple words introduced: A new girl group Tara was born, and they also mentioned their debut song "nobody". Xia Haoyang also clicked on a music website and took a look. It ranked first on the soaring list, first on the new song list, and in the top on the hot song list. "Nobody" also continues to be popular.
Although he was mentally prepared, Xia Haoyang was still happy with Liu Xiaozhi's enthusiasm. But what Xia Haoyang didn't expect was that Liu Xiaozhi's popularity would have a greater impact on people in the industry than the audience.
. . .
In the conference room of Xiangjiang Dongzheng Record Company, a secretary stood up and turned on the lights in the conference room again.
"Everyone has seen these two songs and dances, what do you think?" Mr. Chen, who was wearing a professional skirt, spoke.
No one else in the conference room said anything.
"Weizai, you are our music director and our best songwriter in Dongzheng. What do you think?" The sassy Mr. Chen nodded directly.
"Ahem, these two songs have fast melodies and strong rhythms, which are suitable for some light dances. The rhythms are simple and repetitive, catchy. It can be seen that several singers also have a certain dance foundation. Although they sing and dance at the same time, There are minor problems such as inaccurate tone, broken voice and obvious ventilation, but they are covered up by the cheerful dance movements and song and dance combinations. Well, the most important thing is that it sounds good and it is easy to form a conditioned reflex memory in the mind." Huang Wei Answer seriously.
"Well, these two songs are composed and arranged by Xia Haoyang of Fat Cat Studio. I heard that he calls this type of music K-POP, which combines electronic music, dance music, hip-hop and other styles. What do you think of this style?" Mr. Chen continued to ask questions.
No one spoke again.
Seeing that everyone was still silent, Huang Wei could only continue to express his position: "Obviously this is a brand new music type, but the response so far is not bad. The foundation of Chinese music lies in the national style. There is no doubt about this, but this type may It became a hot niche music hit.”
"Niche? Director Huang, are you serious?" Mr. Chen adjusted his glasses and stared at Huang Wei.
Embarrassed by Mr. Chen's look, Huang Wei lowered his head, thought for a while and said, "We can also try this style. Young people may like it more."
"Okay, I personally think that this style will not be niche but will become a hit, so we immediately created our Dongzheng female singing and dancing team. Vice President Liu is responsible for selecting suitable members, Director Huang produces the music, and Vice President Zhang invites He is a professional dance teacher in the field. Please handle this matter as soon as possible and adjourn the meeting!"
. . .
A familiar scene was also taking place in the conference room of Baywan Stone Records.
Mr. Duan said: "What do you think of these two pieces of music?"
"It's not bad, but it doesn't match our style." Vice President Zhang replied carelessly with his legs crossed.
Wanwan's Stone Records is an independent personal studio that is gradually growing into the strongest music company. Under the attack of international global music companies, Wanwan is currently the only local record company. But the main style of Stone Records tends to be campus folk songs, rock music, and some more literary music, including Chinese style.
"However, no one is playing this style now. It was created by a young songwriter from Mainland China. We can give it a try. Now that the company's development has reached a certain bottleneck, we can give it a try." A serious-looking music director surnamed Luo said.
"Okay, I also think this style has great potential. Lao Zhang, you are responsible for recruiting people, and Lao Luo, you are responsible for the music and building our girl group!" Mr. Duan also expressed his attitude directly.
"Dance, no one is responsible for the dance." Vice President Zhang emphasized.
"I will personally go to National Taiwan University to find a dance teacher. I have a goal." Mr. Duan replied.
. . .
In fact, similar things are not limited to the record companies in Hong Kong and the Wanwan area. Several other major music companies in mainland China are also as keen as these two companies, and they are also silently creating their own girl groups, one belongs to the girl group Will the era of Chinese music appear in this world where Chinese style music is sweeping the world? It’s very exciting to think about it.