The Way of Basketball: Never Talk Shit to Him!

The public quickly forgot the criticisms of the NBA "Dunk Contest", and one after another, they started discussing "This is Dunk"!

The first season of Su Wan's show "This is Catch" officially wrapped up in January, with an average viewership of around 50 million per episode, a popularity only top variety shows could achieve. Sponsors thrived through the call-to-action segments, earning a fortune.

This made many sponsors envious, and it's said that quite a few have already contacted ESPN to discuss collaborating on the second season.

It's not just the sponsors who are eager, but also the streetball players!

The team that won this season's championship, consisting of nine players, all signed million-dollar endorsement deals with the "Su Wan" brand, and the three most popular streetballers among them had their signature shoes in production. As soon as the show ended, they saw a surge in commercial performances.

For those with high value, one streetball game could earn them $50,000!

Such glamorous happenings made many major figures in the streetball community, who didn't participate in this season, extremely envious, and they couldn't wait to join the second season to get a piece of the "pie".

But what no one expected was that for the second season, Su Wan didn't plan to hold a "streetball match" but instead decided to host a "Dunk Contest"...

This...

Made everyone even more excited!

And those already famous "slam dunkers" didn't hesitate this time, and they all chose to participate in this show.

They had no choice; the show's "star-making" capabilities were too strong. Compared to slowly accumulating popularity on the street, participating in this program was the fastest way to "leap ahead".

The discussions even overshadowed the All-Star Weekend.

But that's not surprising...

The All-Star Weekend is a festival aimed at NBA fans.

Whereas variety shows are a focus for many viewers who don't like watching basketball games...

Moreover, the number of NBA fans doesn't represent the base of basketball fans in the United States.

If you really want to say, it's still "March Madness" that better represents the number of basketball fans in the United States.

As a result, before the All-Star Game the next day, there were reporters asking Su Wan about his views on "This is Streetball." Su Wan said: "As a basketball powerhouse, the United States has its basketball atmosphere, but most people's attention is focused on the campus and professional leagues rather than the streets. But I want to say... there are geniuses on the streets, who can also do things that some professional players can't!"

"For example, dunking..."

"This will be a show that will reshape many people's understanding of slam dunkers!"

"I eagerly look forward to the day when this program meets everyone!"

Soon, Su Wan's remarks were reported.

And his statement that "there are geniuses on the streets, who can also do things that some professional players can't" sparked lively discussions in the streetball community.

Many streetballers immediately expressed respect for Su Wan.

Especially those streetball players under the "Su Wan" brand...

They felt they found a kindred spirit!

After all, as streetball players, most of them have encountered similar situations where when they showcase their skills on the street, someone would often shout at them, "What are you showing off for? You still can't make it to the NBA, right?"

This is definitely a painful remark for them.

Now, with Su Wan's remark, they can use his words as a "backing" to refute such claims: "Hey, even Su Wan acknowledges us, do you think you are more qualified than Su Wan to judge this matter?"

This is why these streetballers are so excited.

The culture in the United States ultimately boils down to "recognition culture".

Su Wan saw the external reaction before the event, especially the reaction from the streetball players. He believes that the second season of "This is Dunk" will definitely be a thrilling show, possibly increasing its popularity to another level.

Interestingly, Su Wan heard that a similar variety show is being prepared domestically.

At a time when "Where Are We Going, Dad?" has just come out, the domestic sphere launching a basketball variety show at this point is certainly a boost to the basketball atmosphere in Huaxia.

But Su Wan does not think this can change the fundamental issues.

After all, the soil of Huaxia's basketball can never reach the level of the United States, so it's impossible to achieve "a hundred flowers blooming", coupled with the various drawbacks of similar youth training teams and "vampire" organizations, leading to the Huaxia Men's Basketball Team never fundamentally changing.

In fact, you can see this from the later "high traffic era", where so many brands emerged on the streets, even "village basketball" became popular, yet the future of Huaxia basketball remains bleak.

It's so bleak that the "vampire" organization followed the path of the neighboring old road, constantly changing "guides"...

Take Yao Ming stepping down as the chairman of basketball as an example, which essentially explains the past decade.

The once "flag bearer of Huaxia basketball" became the ultimate "scapegoat" for Huaxia's Men's Basketball Team not making it to the Olympics even once in the past decade.

But more worrying than this is the future direction of Huaxia basketball.

The ready path is right in front, and the success of Japan's small steps is completely replicable.

But even if this path is followed, the prospects can still only be described as pessimistic...

The reason is simple, streetball culture has created sufficient commercial value.

The monetization ability of a successful streetball player far exceeds the annual salary of an ordinary CBA professional player.

It's important to know that even ordinary CBA players are considered top-tier when placed on a streetball court.