The Fantasy Entertainment Empire

Chapter 556 Competitor

Players at home and abroad are very much looking forward to the work “Steam Daming”.

And this is the market dynamics, and it will not be a secret for those practitioners who are slightly more sensitive.

Come to think of it, as long as the quality of this new work launched by Dimension Entertainment is satisfactory, it will definitely not worry about sales. Even if it is not as good as their previous miraculous achievement with a stunning global “Taiwu Picture Scroll 2”, but it has become a cross-platform masterpiece and sold high sales in the global game market, it should not be what is the problem.

And this has attracted the attention of many game companies.

The release of Dimension Entertainment’s works in China must be done on their own ‘Dimension Platform’. Now, the development of ‘Dimension Platform’ is getting better and better, and the scale of the entire user group has also reached a pretty good order of magnitude.

The original source and base of paying users of ‘Dimension Platform’ are actually game users.

At that time, “Taiwu Picture Scroll 2” was launched in China, which was launched on the ‘Dimension Platform’, and a large number of game users flowed into the Dimension Platform. These people, at the beginning, only regarded the “Dimension Platform” as the launcher of “Taiwu 2”, but after continuous investment and continuous introduction of new content, the “Dimension Platform” successfully transformed into a video content-based platform. The main integrated entertainment platform.

However, the potential of ‘Dimension Platform’ in game publishing cannot be ignored.

It is conceivable that after the release of “Steam Daming”, the domestic audience of players will inevitably restart the software, purchase, download and play this game.

And another advantage is that in the ‘Dimension Platform’, many non-gamer users who usually watch videos may also be converted into “Steam Daming” users under the promotion.

For issuing in China, other companies definitely don’t have to think about it.

But what about the vast overseas areas? North America, Europe…

Especially in North America, the maturity of its market is even far greater than that of mainland China.

In fact, when Dimension Entertainment keeps throwing out relevant information about “Steam Daming”, there are constantly international publishers who have tried to come into contact with Dimension Entertainment.

However, they have never let go, and have been closing the window of discussion, saying that the production of the work has not been completed, and there is still a long time before completion, and the relevant cooperation negotiations are temporarily not accepted.

Many companies are so anxious…

Arnold is the one who is very anxious.

At the beginning, Activision Blizzard got “Taiwu Picture Scroll 2” from Dimension Entertainment, which paid a considerable price. While paying tens of millions of dollars in agency money, hundreds of millions of publicity funds were also used to promote the work in the global market (mainly North America and Europe).

Although the price paid was not small, the extraordinary performance of “Taiwu Picture Scroll 2” completely allowed them to recoup the huge investment in the early stage, and at the same time they obtained considerable benefits.

In addition to pure money income, Activision’s agent “Taiwu Picture Scroll 2” has added a powerful role-playing type of work to its game library. This has brought a big change to the situation where Activision originally had certain advantages in shooting games.

After having tasted the sweetness, they felt confident that with the previous work, the two sides had a very good cooperative relationship, and they should be able to continue to reach further cooperation with Dimension Entertainment relatively easily.

But it turns out that they think too much.

Activision’s remuneration on “Steam Daming” is no different from other companies. In the previous few contacts, they have all been closed doors, and Dimension Entertainment has absolutely no intention of communicating and issuing issues now.

“Why are these Chinese people so headstrong?”

Arnold, who was sitting in his office in North America at the time, complained.

Although he was complaining, his body was honest. They did not continue to communicate with Dimension Entertainment, which is meaningless, but under the instruction of Arnold, they set up a special business group to be responsible for staring at the project of “Steam Daming”.

No matter how you complain, this work must still be taken down.

They keep paying attention to this work at any time, and any new dynamic information will be captured at the first time and gathered into a report for analysis. In this way, we can analyze its quality and its market prospects.

And there is another very important aspect, that is to conduct intelligence spying on other competitors.

To say that in “Taiwu Picture Scroll 2”, the one who regrets the most is EA.

Once, after the E3 exhibition that year, EA was the closest company to winning “Taiwu Picture Scroll 2”. They have shown quite good sincerity, and even the price of agency money is not lower than that of Activision. It just announced that the budget was relatively small. At that time, Dimension Entertainment even proposed that it could reduce some agency fees and increase some publicity budgets, but they eventually rejected it.

Looking back now, EA really rejected a big gold mine.

After the great success of “Taiwu Picture Scroll 2”, the person who was in charge of the negotiation of this project at EA was about to regret it.

As for this “Steam Ming”, according to the information obtained by Activision, EA’s performance is obviously much more positive than last time.

Although we won a battle with “Taiwu 2” before, EA is still a very important competitor for Activision.

Arnold never wants to let EA get a piece of “Steam Ming” that is highly likely to be successful when he has finally fought a turnaround .

Recently, Dimension Entertainment released this overlooking video of the Forbidden City, which can be regarded as the last straw to crush the camel.

Judging from this video, the degree of completion of “Steam Daming” is already very high.

If you don’t fight for it now, it may be a bit late.

After thinking about it, Arnold left his things in the United States and got on the plane to Shenghai.

In the last cooperation, in addition to the relatively good relationship between the two companies, Arnold also consciously established a personal relationship with the two bosses of Dimension Entertainment, Fan Zhe Ye Jiayi.

Now, this personal relationship has become a bridge of communication and a magic weapon for winning.

He hopes to show Activision’s sincerity by visiting China in person, and to negotiate cooperation as soon as possible.