Chapter 695: Market Launch (1)
In the heart of Avalon City, capital of the sprawling Slatemark Empire, a new landmark dominated the prestigious Guild District with gleaming authority. The Ouroboros Commercial Complex rose twelve stories into the sky, its sleek facade of black glass and silver accents reflecting the morning sun like a monument to ambition. Guild expansions weren't uncommon in Avalon—the city thrived as the nexus of power and commerce, where successful organizations routinely evolved into sprawling commercial enterprises that drove the Empire's economic engine.
But this particular complex was different.
The difference wasn't in its architecture, impressive though it was, nor in its prime location among the city's most exclusive addresses. The difference lay in what was happening around it today—the first public launch of Aetherite-enhanced products to the continental market.
Outside, a procession of luxury vehicles stretched for three city blocks, their polished exteriors gleaming under the autumn sun. Sleek sports cars bearing noble license plates sat alongside armored limousines owned by merchant princes and guild leaders. A pristine white luxury car with gold trim was parked next to a matte black car that probably cost more than most people's houses. This wasn't the usual trickle of affluent customers that even successful guilds might attract. This was an inundation—a flood of Avalon's social and economic elite converging on the complex with the urgency of pilgrims to a shrine.
The air itself seemed to vibrate with anticipation, crackling with the kind of nervous energy that preceded momentous occasions. Whispers had been circulating through the city's exclusive clubs and penthouses for weeks, spreading through the boardrooms of corporate empires and the private lounges of guild headquarters like wildfire. Whispers of something unprecedented, something that promised to reshape the very foundations of magical commerce.
Lady Catherine Ravencrest—no relation to Queen Isolde, despite the shared name—stepped from her crimson car with practiced elegance, her emerald silk dress complementing the car's luxurious interior. As one of the Empire's wealthiest socialites and a discerning collector of rare magical items, her presence here carried significant weight. Where Lady Catherine shopped, others followed.
"The crowds are remarkable," observed her companion, Lord Marcus Aldridge, emerging from the passenger side. The silver-haired gentleman's merchant empire supplied luxury goods across three continents, and his custom Bentley was parked just behind them. "I haven't seen this level of excitement since the First Prince announced his potential engagement."
"Excitement and skepticism in equal measure," Lady Catherine replied, noting the mixture of anticipation and wariness in the faces around them as valets directed traffic and managed the controlled chaos of Avalon's elite arriving simultaneously. "Half these people are here to witness history, and the other half are here to witness what they expect will be an expensive failure."
Inside the complex, the scene bordered on surreal. The grand atrium soared five stories overhead, its glass dome casting natural light across polished marble floors inlaid with precious metals. The space had been designed to impress, but today it served a different purpose—to showcase a revolution.
Display cases lined the walls like altars to innovation, each one housing products that challenged everything the magical community thought they knew about enhancement potions and artifacts. Digital screens provided detailed specifications and certification documents, while climate-controlled environments maintained optimal storage conditions. The lighting was perfect, the arrangement immaculate, but it was the crowds that made the scene extraordinary. Men and women of unimaginable wealth pressed against the displays with the eager curiosity of children in a toy shop, their usual dignified composure abandoned in the face of genuine wonder.
Lady Catherine approached the first display case, her expert eye immediately drawn to a collection of healing potions arranged like precious gems. She lifted one—a sleek vial filled with liquid that shimmered with internal light, its surface shifting between silver and blue like captured starlight.
Her gaze drifted to the digital price display, and her perfectly manicured hand flew to her mouth. "Impossible," she breathed, her voice barely audible above the murmur of conversations around her.
Lord Marcus noticed her reaction immediately. "What is it, Catherine? You look as though you've seen a ghost."
"This healing potion," she said, holding the vial up to catch the light, "is priced at three million dollars."
"That seems reasonable for an A-rank healing elixir," Marcus replied, though his business-trained mind was already calculating implications.
"Marcus," Catherine said slowly, her voice trembling with disbelief, "I purchased an A-rank healing potion last week for six million dollars. And from the luminescence patterns alone, I can tell this one is significantly more potent."
Marcus took the vial from her hands, examining it with the practiced eye of someone who had dealt in rare magical goods for decades. The internal energy was unmistakable—this wasn't just an A-rank potion. The stability of the enhancement matrix, the purity of the magical resonance, the sustained luminescence that indicated long-term potency—all of it suggested something approaching S-rank quality.
"That's impossible," he murmured, though his voice lacked conviction. "S-rank healing potions cost over twenty million dollars, when they're available at all. Are you suggesting this... Aetherite substance can produce equivalent results for a fraction of the cost?"
Around them, similar conversations erupted like small explosions of disbelief. A cluster of noble ladies examined enhancement elixirs with expressions of mingled wonder and suspicion, their designer handbags and jewelry catching the atrium's carefully managed lighting. A group of businessmen huddled around a display of utility artifacts, their urgent whispers punctuated by occasional exclamations of amazement or skepticism as they checked the specifications on their smartphones and tablets.
"This changes everything," one woman declared, her voice carrying across the atrium as she photographed a price display with her phone. "If these claims are accurate, the entire enhancement industry will collapse overnight."
"Or adapt," corrected her companion, a shrewd-eyed gentleman whose fortune came from potion distribution and who was already mentally calculating supply chain implications. "Those who embrace this technology will thrive. Those who don't..."
He didn't need to finish the sentence. The implications hung in the air like storm clouds.
A guild representative approached Lady Catherine with practiced professional courtesy, his smile confident but not presumptuous. He wore the dark blue business suit standard for Guild Ouroboros senior staff, with a silver pin bearing the guild's serpentine logo.
"Lady Catherine," he said with a respectful nod, "I'm Senior Sales Director Thomas Blackwood. I understand you have questions about our Aetherite products?"
"Questions?" Catherine laughed, though there was no humor in it. "Mr. Blackwood, I have accusations. You're claiming to sell S-rank quality healing potions for A-rank prices. That's either fraud or miracle-working, and I'm not sure which prospect is more disturbing."
"I assure you, my lady, every product in this establishment has undergone rigorous testing by independent magical authorities," Blackwood replied smoothly, gesturing to the certification documents displayed on nearby screens. "The Imperial Standards Bureau has certified our quality claims, and we offer a full money-back guarantee on all purchases."
"The Imperial Bureau?" Marcus interjected, his eyebrows rising as he pulled out his phone to verify the claims. "They certified S-rank potency at A-rank pricing?"
"Not just certified," Blackwood confirmed with obvious satisfaction. "Bureau Chief Aldwinne personally oversaw the testing process. The results exceeded even our own projections. You can access the full certification reports through the QR codes next to each display."
The mention of Bureau Chief Aldwinne sent ripples through the nearby crowd. The man was renowned for his conservative approach to magical certification, famous for rejecting products that claimed even modest improvements over existing standards. If he had personally certified Aetherite products...
"How is this possible?" Lady Catherine asked, her business instincts warring with her incredulity. "What makes Aetherite so revolutionary?"
"The technical details are proprietary," Blackwood admitted, "but I can tell you that Aetherite serves as a universal enhancement catalyst. It doesn't just improve potency—it stabilizes the enhancement process, reduces material waste, and allows for effects that were previously impossible to achieve reliably."
He gestured toward another display case. "For example, that regeneration elixir, Amrita, can regrow severed limbs in Ascendant-rank individuals. Previously, such healing required either supremely skilled healers or artifacts worth tens of billions of dollars. Now it's available for under one billion dollars."
The crowd around them had grown larger, drawn by the conversation and the obvious expertise of both the representative and the customers. Word was spreading through the atrium via social media and text messages that Lady Catherine—whose collection was legendary among the Empire's elite—was seriously considering purchases.
"The long-term implications," Marcus mused aloud while scrolling through certification documents on his tablet, "if these products can be mass-produced at these quality levels and price points..."
"The entire magical economy will restructure itself," Catherine finished. "Traditional enhancement providers will be unable to compete. Guild hierarchies will shift based on access to Aetherite. Even individual adventurer capabilities will be revolutionized when S-rank enhancement becomes economically accessible."
The weight of what they were witnessing began to settle over the assembled crowd. This wasn't just a product launch—it was the opening shot in an economic revolution that would reshape magical society.
Lady Catherine finally placed the healing potion back in its display case, though her fingers lingered on the vial as if reluctant to let go. Around her, other customers were making similar calculations, their faces cycling through disbelief, excitement, and grim acceptance of inevitable change.
"You're going to buy it, aren't you?" Marcus asked, reading her expression with the familiarity of old friendship.
Catherine hesitated for only a moment before nodding decisively. "Not just one," she said, her voice tinged with the excitement of someone witnessing history. "I'm going to buy enough to last through whatever chaos this creates in the traditional markets."
She gestured to the sales director. "Mr. Blackwood, I'd like to discuss bulk purchasing arrangements."
As she spoke, similar conversations were erupting throughout the atrium. The initial skepticism was giving way to recognition—and with recognition came the urgent need to adapt quickly to a fundamentally changed landscape.
Outside the complex, the line of luxury vehicles continued to grow as word spread through Avalon's financial districts via news feeds and social media. This was more than a successful product launch—it was the dawn of a new era in magical commerce.
And everyone present understood they were witnessing the moment when the world began to change forever.