Stop it, Taoist, Your Fight almost Ruins the DAO!

"Sell the wine mixed with diluted Heavenly Sun Divine Water to the citizens of Yang City!"

Before Yi Chen could continue speaking, a handsome man in the room could not help but snicker:

"I thought Fellow Taoist had some ingenious insight, but it turns out the idea is to sell wine; aren't you making money a bit too easily, Fellow Taoist?"

"Putting other things aside, how are you going to make the entire population of Yang City buy and drink this wine mixed with antidote without letting them know?"

"Young sister, you are just too naive and too innocent, which is why you are easily deceived by these Loose Cultivators. If today, Fellow Taoist, you cannot provide a detailed plan, it's best you cough up all the Jade Coins you've scammed from young sister, with interest, to Duan right now."

At this moment, a cold gleam flashed in Duan Zhenliu's eyes.

Somehow, from the very first glance at Yi Chen, Duan Zhenliu had taken an intense dislike to him.

"Fairy Shiran, the wine Yi sells is, of course, no ordinary wine, and I guarantee that even the poorest men will come over to buy a bowl of it."

Yi Chen couldn't be bothered with Duan Zhenliu but turned to smile at his real financier, Li Shiran.

This time, he did not keep them in suspense but laid out his entire plan.

"Because the wine Yi sells, it enhances virility!"

"No, that's not right, it nourishes Yin and fortifies Yang!"

Soon, a marketing plan formulated by Yi Chen slapped the faces of Li Shiran and Duan Zhenliu, leaving both of their expressions more and more vivid, as if they had seen a ghost.

The plan was simple; for this venture, he would also make use of the liquor establishment of his cheap brother from the Guo Family.

Setting aside the effect of celebrity endorsement for a moment, the catchy slogan alone shocked both Li Shiran and her companion.

What does 'Cure the sick, strengthen the healthy!' mean?

What does 'A supply station for men, a beauty parlor for women!' mean?

Furthermore, there were tactics like 'Half price for the first five hundred buyers, free for the first fifty', differentiated pricing, diluting the wine for sell to the poor, selling at high prices to the rich—though all sold as antidote, the different market segments had to be separated out, which served as a combination punch that left the two slightly dizzy.

Duan Zhenliu couldn't help but continue:

"Young Master Yi, I admit this method has some effects, but it's absolutely impossible to have the whole population of Yang City chasing after this so-called new wine in just one or two days!"

"Even with all your promotion about nourishing Yin and fortifying Yang, it's no exception. How do you explain this?"

"Especially women, who are numerous and dislike drinking wine!"

Faced with Duan Zhenliu's doubt, Yi Chen was, of course, well-prepared and confidently explained:

"Young Master Duan speaks reasonably, but what if Yi once again contrives to introduce a new wine? How would you respond to that?"

"As long as you drink this new wine of Yi, it's guaranteed to produce male offspring, such divine wine, free! It's just for good reputation!"

"Of course, if a boy is born, you'll have to send ten white Jade Coins to the shop. Anyone who comes to drink wine just has to say, 'If this rule is broken, may my child be born without an anus,' and they can get a bowl of the divine wine that guarantees a male child to try."

"Young Master Duan, don't you think that this way, since it's free, the women of Yang City would flock to it?"

Li Shiran watched the eloquent Yi Chen and was momentarily at a loss for words in her heart.

She did not know how much cunning he hid within, but with her wisdom, she naturally understood that every one of Yi Chen's methods targeted the weak points of human nature.

Since it's free, who wouldn't want to try?

However, at this moment, Duan Zhenliu was still unwilling to concede and insisted:

"Young Master Yi, as for the matter of Yang City's women, you pass, but the wine that you mentioned selling to men to enhance virility still cannot achieve the effect of becoming wildly popular throughout the city in just one or two days."

"What's your explanation for this? If you can't give a convincing reason, Duan still won't acknowledge it!"

Faced with Duan Zhenliu's questioning, Yi Chen was still brimming with confidence and answered smoothly.

Soon, Li Shiran and Duan Zhenliu heard what seemed like an answer from hell, and both of their mouths opened wide in unison.

"Fellow Taoist Duan is indeed meticulous and reasonable!"

"That's why Yi has decided to discreetly drop some short-term impotency medicine into the city wells!"

"As Fellow Taoist mentioned before, Heavenly Sun Divine Water has the power to move blood and clear the qi, and is extremely domineering – perfectly suited to treat the condition."

"Just imagine if suddenly a thousand or eight hundred citizens lose their vigor and then, by chance, they hear someone drank the wine Yi sells and regains their vitality—Fellow Taoist Duan, are you afraid that the citizens of Yang City won't take the bait?"

"Yi only fears that by then the Guo Family might not have enough manpower and stock of wine, and might need to dilute the wine for sale!"

"But don't worry, I, Yi Chen, have a method for this as well," he said. "For that new wine that guarantees a baby boy, just a drop mixed with water will do, it's all free, so we ought to save a bit where we can."

Yi Chen frowned, his Astonishing Wisdom once again starting to churn.

"Hmm, we can also sell wine that boosts virility, and give away the water-wine that guarantees a baby boy."

"Right, I, Yi Chen, have another plan..."

At this moment, Yi Chen came up with one plan after another, making the method of selling wine airtight.

Li Shiran looked at the still unsatisfied Yi Chen with a bit of fear in her heart, trembling as she spoke:

"Young Master Yi, I believe in you, there's no need to say more."

"Here are one hundred Red Coins, everything is entrusted to you, Young Master."

"Young Master is truly of a merchant family of great reputation, Shiran is far behind..."

Duan Zhenliu, looking at Yi Chen as if he were a devil, wanted to argue some more but found himself at a loss for words, and his raising hand eventually fell helplessly as he said weakly:

"You... Young Master Yi, it's a shame you've cultivated such Pure Yang Power, yet your deeds are so wicked."

"Duan truly fears that you've strayed from the right path and will enter the Demon Path in the future!"

In response to Duan Zhenliu's repeated accusations, Yi Chen once again stood tall and proud and said:

"Fellow Taoist Duan, you are mistaken in your criticism."

"My actions are not just for making money, all I've done is for the safety and well-being of the people of Yang City."

"Ah, the people of Yang City can accommodate me without resorting to making money through evil means. In all my life's actions, my heart and my deeds are clear as a bright mirror, everything I do is for righteousness!"

"So, I hope you will take back what you said, Fellow Taoist Duan, I absolutely cannot agree with you!"

"My master, Bai Yunzi, has always taught me to do good without seeking reward, and I always keep this in mind."

This time, watching Yi Chen who stood tall and proud, Li Shiran and Duan Zhenliu had nothing more to say, silently engraving the name of Bai Yunzi in their hearts.

They racked their brains but could not figure out any senior cultivator in the Cultivation Realm who possessed such Pure Yang Power.

If it weren't for the overpowering and dignified aura that Yi Chen possessed, Li Shiran would definitely think that Yi Chen was the close disciple of some long-established demon.

If the disciple is like this, what about the master?

"Right, my master is a highly revered person of the Dao Sect, you two can also address me by my Daoist name, it feels somewhat unsatisfactory to be always called Young Master," Yi Chen said.

"I am known as Shocking Pure Yang Yichengzi!"

"Righteousness in Yichengzi!"

"If the two Fellow Taoists have no further business, then I shall proceed to make arrangements."

Yi Chen gave a self-restrained smile to the two disciples of the Heavenly Star Sect who looked as dumbfounded as fools and, with a wave of his sleeve, swept one hundred Red Jade Coins from the table into his sleeve and then drifted away with an elegant stride.

Bang!

A light sound followed by the room once again fell silent.

Li Shiran and Duan Zhenliu exchanged glances, and only then did she let out a deep sigh, saying, "Senior Brother, this Yi... Taoist Yichengzi might be a bit obstinate, a bit greedy for wealth, a bit lustful... but his method is indeed the best one right now."

"Let's just treat a dead horse as a living one for now. Nowadays, those cultivators who dare to stand up against the Ghost Worship Sect are already far too superior to the ordinary cultivators!"

Having heard his junior sister's words, Duan Zhenliu nodded lightly and after exchanging thoughts telepathically for a while, he turned into a breeze and disappeared into the distance.

——

"Brother Guo, stop playing!"

"There's a big business waiting, Yi Chen has a fortune so grand that I want to give it to the Guo Family!"

"Don't look at how your fiancée is ignoring you right now; cooperate with Yi Chen, I guarantee that she will be beyond your reach in the future, what do you think!"

Kicking open the door to a private room in the Flower Pavilion, Yi Chen looked at the chubby little dark-skinned boy aligning wheels for a beautiful woman and grinned, emphasizing,

"It's a genuine grand fortune!"

"I, Yi Chen, have a certain opportunity at hand..."