Reborn at 70 and living a good life with his biological mother

"The clothing store with the best business in Beijing was also invested by us. During this period, we also made a lot of money from the clothing store, but we also discovered many problems. Once a certain model in our store sells very well, Many similar or even identical styles to ours will soon appear on the market to compete with us.”

“There are even a lot of people who have imitated our patterns, and they accuse us of imitating their patterns and come to dispute with us. This is because there is no so-called brand certification, even if they show the design drawings to prove that it is our own design. , there is no way to curb this situation, and some customers who do not understand the situation may even think that our store is a pirated product."

"We want to design our own styles, have our own brand, and more importantly, we want to let everyone know that we do business with conscience. In the end, our life is just for one breath, and we just want to fight for this breath. "

Lin Wanyi's words touched Master Zhang.

Even if it is a state-owned factory, the things designed are not the same as fabrics.

Throughout his life in this industry, he has been misunderstood and slandered more times than he can count.

And it is now popular to follow the trend and catch up with foreign trends.

Catching up with big foreign brand styles.

This is not a kind of 'piracy'.

If they have a brand that belongs to the Chinese people, will they have a trend led by the Chinese people themselves, a style that belongs to them?

Lin Wan noticed that Master Zhang's eyes were shaken, and stood up and said to Master Zhang: "Master Zhang, what you hear is false. If you are willing to give us young people a chance and believe in us young people, then I sincerely invite you to come to us tomorrow." Come visit the factory and see with your own eyes the conditions in our factory.”

After Lin Wanyi and others left, Zhao Jiehong finally breathed out after holding in his breath for a while.

"Wanyi, will Master Zhang come tomorrow?"

"should be."

Zhao Jiehong patted Lin Wanyi on the shoulder, "You are really good, but this Master Zhang is also an honest man. He looked down upon us three women immediately."

Gu Yue waved her hand, "This is actually a stereotype. It's not that we women can't survive on our own, we can live much more freely than on men. These people still subconsciously think that women are men's dependencies and should hide behind men. Behind you, be the unknown one."

After arriving at the factory, the workers were ready to start making clothes.

Lin Wanyi gave a few sample drawings and work has already started.

For the production of the first batch of women's clothing, Lin Wanyi has only one requirement: the quality must be guaranteed.

This is the first batch of clothing they produce. They must promote the brand and let people associate it with high-quality and high-end fashion clothing. This will create a siphon effect and attract more and more people to buy.

The most popular one nowadays is Deliang.

The last time Lin Wanyi went to the warehouse, she was smelled by the smell of fabrics, so she put extra emphasis on deodorizing and disinfecting the fabrics.

It must be handled in place.

"Although we want to save costs, we must not sacrifice quality. The quality of clothing must be guaranteed, and the fabric must be careful not to leave odors or unwanted marks. We must disinfect it well and do not sell clothes to others. , the next day people came to complain that they felt uncomfortable wearing our clothes.”

Lin Wanyi said.

Several workers took a small notebook and wrote everything down.

"Also, you must pay attention to the threads. Some of you are laid-off workers from the garment factory. I believe you are all experienced. Don't let me find some very low-level mistakes when I check the finished products, and don't hold on to them. I feel lucky that 99 out of [-] pieces of clothing are made with care, and one of them does not matter. You must treat each piece with care, and take every procedure at your workstation seriously."

"This is our first production. Time is not critical, but the quality must be excellent. If we don't get off to a good start, no matter how much effort we make in the future, it will be in vain. If you treat your work carefully, the factory will succeed and we will give you a corresponding response." The salary will be better, and don’t think that if you succeed in the assessment and stay, it will be an iron rice bowl job. If you don’t fulfill your responsibilities at your job, you may be laid off at any time.”

After the meeting with the workers, Lin Wanyi returned to the office, and Yang Guo also returned after renting a new store.

"Sister-in-law, you have worked hard."

When we formed the partnership, it was originally said that Lin Wanyi and the others would be responsible for the investment, and the two of them did most of the final work.

Lin Wanyi waved her hand.

"If a family doesn't speak two different languages, how is the renting of the store going? Is it going well?"

"It went well. We rented two stores, one in a department store and one on a lively street in Beijing."

It’s a must in department stores.

They are now taking the brand route, and then the decoration design of the store will also be a problem.

You must have your own style and characteristics, but these must be done slowly.

Lin Wanyi thought for a while and said: "After our clothes are put on the market and sell well, similar products will definitely appear on the market. At this time, one of the things we fight for is quality, the other is style, and the other is price. Don't ask for anything. Our clothing is the cheapest, but it must be the most cost-effective.”

"Value for money? What does that mean?"

Lin Wanyi asked doubtfully.

Lin Wanyi explained it to him. Yang Guo had a strong understanding and quickly understood the meaning of cost-effectiveness.

"Let's just make small profits but quick turnover and set the price relatively low. This will also prevent other followers from seizing the market."

Yang Guo's idea was right, but Lin Wanyi had other ideas in mind.

"Just having a price war is not enough. This way our profits are too low. I think we can adopt some fresher methods to arouse customers' curiosity and let them take the initiative to learn about our clothes and then buy them."

Yang Guo was stunned, "What new way?"

Lin Wanyi said a few things, including setting up a display window at the door and putting up plastic models to attract potential customers coming and going.

Then there is the promotion of new products and special offers during a designated period of time when the clothing is first launched, so that people can buy crazy during this period, which will help to quickly withdraw funds and invest them in later production.

Another key point is advertising.In order to promote their brand, they must keep it in the public eye.

And the best way is advertising.

In this era, television was not yet popular, and the radio was most commonly used by every household, so advertising on the radio was the fastest way to return money.

We must use bombing methods to make the broad masses of people be brainwashed by their advertisements in a short period of time and firmly remember the brand.

In addition to radio, newspapers are also one of the means of advertising.

Spend a little more money and create a one-page advertisement that will definitely attract attention.

We have already spent so much money, so we might as well spend more.

But every money spent must be used for ideas.

Department stores often have special events, and they can do this when they open, or even organize other event gimmicks to attract more people.

Their clothing factory has attracted a lot of attention in the market now, and has already attracted the attention of many people. What they want to do is to strike while the iron is hot to make everyone's impression of them deeper.

Attract more people to come.

Whether the rest can retain people is the most critical, so the quality of their first batch of clothing must be good, and the style must be attractive.

After Lin Wanyi finished speaking, Yang Guo, who was sitting opposite him, was already stunned.

It took him a while before he asked: "Sister-in-law, where do you get so many ideas?"

Lin Wanyi just smiled and said nothing. Finally, she stood up and said that she had something else to do and would take a step forward.

"By the way, there will be an old master coming from the factory tomorrow. He is an old designer from the state-owned garment factory. If I am delayed by something else tomorrow, please help me entertain him well. Don't neglect him. And That is, if he comes and wants to see where he wants to go, let him go. Now there is no leader in the factory designer, so he is the key."