NOVEL WEB Reborn 60 years ago, became a god thanks to the prophet
Chapter 362 Nothing to explain
After Ye Chen took the pen and paper found by Chen Yinuo.
Yuan Mingzhu's eyes became strange.
Although the brand department is responsible for brand strategy, brand management, image packaging, brand public relations, etc., it is not involved in product design and packaging.
Can serve as the newly appointed director of the brand department.
Yuan Mingzhu has unlimited expectations for Yiren Ruxue's second product after Wuxia Cream, which is powerful enough to knock down those top international brands.
Therefore, even though the product appearance design was not within the responsibility of the brand department, she still took it upon herself. Her high-end image, aimed at making Yiren Ruxue, started with this sunscreen.
To this end, she researched all high-end similar products on the market, and finally came up with the appearance of these bottles.
But she didn't expect to be rejected by Ye Chen. Moreover, it seemed that he had to do the design himself. They said that there were specialties in the art industry. She didn't think that Ye Chen could provide any unique appearance design out of the blue. Come.
But she didn't know.
Ye Chen didn't want to think about it at all. All he had to do was to bring over the sunscreen design of Yiren Ruxue from his previous life.
In the previous life, that sunscreen bottle ushered in an era of trendy product appearance. In the end, even the products of top international brands were imitated, so that it was always labeled as a domestic product that was copied and copied. Ushered in an era of pride and pride, and has since led the trend of high-end.
In the past, there was a saying recognized by consumers all over the world, that is, in the field of skin care and cosmetics, no matter what the big international brands are, if you don’t imitate the appearance of Yiren Ruxue’s products, you will be embarrassed to say that your own products are high-end. ...
Catching the noncommittal suspicion in Yuan Mingzhu's eyes, Ye Chen smiled nonchalantly.
I took a pen and paper and drew a picture on the paper.
Suddenly, the only sound left in the entire office was the rustle of Ye Chen writing on the paper.
At first, Yuan Mingzhu didn't think anything of it.
But as the prototype of the pattern came out.
Yuan Mingzhu was stunned.
In Ye Chen's description and introduction, this is not only a press-type bottle design, but also a design with adjustable press output...
To be honest, neither the push design nor the adjustable output is a new design.
But this is the first time that it has been applied to the packaging appearance of sunscreen.
Also, if it was just such a design, it would not be enough to surprise Yuan Mingzhu.
The key is the silver-gray two-color pseudo-double-layered long bottle body, and the four characters Yiren Ruxue depicted with wavy patterns, coupled with the top of the bottle body and the bottle body to form a four-sided vertical press, that kind of three-dimensional feeling. The presentation is really... simply amazing!
Mr. Ye, have you studied design before?
The first time Ye Chen stopped writing.
Yuan Mingzhu immediately said in shock.
I have never studied design, but I am very interested in thinking about some unique designs. Just like before, I feel bad when I see these bottles and jars used to store our Yiren Ruxue’s sunscreen. It was so interesting, so some ideas came to my mind!
Ye Chen explained with a smile, "How about this packaging bottle?"There will definitely be some details added by then, just figure it out yourself!As for the bottle, use glass. The higher the cost, the higher. Anyway, based on the price of 788, the profit margin is definitely enough, so the packaging cost is not bad!
Mr. Ye, your pricing idea for this sunscreen is 788, but it has not yet been officially produced and launched, so there is still room to adjust the price. I thought the price was relatively low before, but now it has been replaced with this kind of packaging. If so, I think the price can be raised a little more appropriately, so I don’t have to worry about consumers buying it!Yuan Mingzhu said seriously.
Yes, I think so too!Whether it is the use effect or appearance, it is enough to compete with international big names. Under this background, it is understandable to increase the price!Pang Jun agreed.
Yuan Mingzhu gave him a welcoming look.
Just this glance made Vice President Pang's heart beat inexplicably faster.
Well, I don’t know if it’s because of embarrassment.
I know what you are saying. It is true that those who are willing to pay 788 to buy it will definitely pay more. Even if we set the price at 1288 or 1388, there will be no shortage of consumers who will accept this price!But don’t forget, this will also deter those consumers who plan to grit their teeth and buy 788 at the price of more than 1000!And the base of this kind of consumers is far higher than the base of consumers who are not short of money!
Speaking of this, Ye Chen paused. In addition, the brand's high-end creation should not be rushed in terms of price. After all, there is room for improvement and upgrading of the product. On the basis of 788, if the next sunscreen is effective If the data can be improved to a higher level, then there is no harm in raising the price of new products!Another point, for me, the real high-end is relative to the global. Our current battlefield is still domestic, so there is no need to rush to create a high-end image with high prices all at once. Wait for Yiren Ruxue to go abroad and go global. That's where the battlefield is!By then, whether it is the flawless cream or this sunscreen, the pricing for foreign markets will definitely not be the same as domestic ones, but will be based on truly top international products!
Forehead...
Yuan Mingzhu was stunned.
She didn't expect Ye Chen to have such a layout strategy.
Then, she seemed to think of something immediately.
Mr. Ye, is this what you think, starting from the flawless cream?Let Yiren Ruxue's high-end label fly in the international market instead of the domestic market?
Yes, my positioning for Yiren Ruxue is to create our own national brand!We also hope that most people in China can afford our Yiren Ruxue products, so the prices are about the same and there is no need to go too far!Although Yiren Ruxue's products cannot be regarded as mid-to-low-end, there is no need to benchmark the prices of international brands. After all, the current market is still domestic!After going abroad and facing the market outside China, it will inevitably need to match the price of international big brands, or even be higher than the price of international big brands, so as to create a throne for Yiren Ruxue in the international market!Ye Chen said.
When I first met with you and Mr. Chen, faced with my aggressive words... why didn't you explain?
Thinking of what she said when they first met, Yuan Mingzhu's expression suddenly became complicated.
There is nothing to explain, because everything you said makes sense and is completely understandable from a normal business perspective!To be honest... it's not just you who doubts it, I'm afraid there are countless colleagues from the outside world who are calling me stupid. It's obvious that I can sell it at a high price without worrying about no consumers, so why do I have to lower my grade with a low price, right?Ye Chen shook his head and said with a smile.
Yuan Mingzhu's eyes became strange.
Although the brand department is responsible for brand strategy, brand management, image packaging, brand public relations, etc., it is not involved in product design and packaging.
Can serve as the newly appointed director of the brand department.
Yuan Mingzhu has unlimited expectations for Yiren Ruxue's second product after Wuxia Cream, which is powerful enough to knock down those top international brands.
Therefore, even though the product appearance design was not within the responsibility of the brand department, she still took it upon herself. Her high-end image, aimed at making Yiren Ruxue, started with this sunscreen.
To this end, she researched all high-end similar products on the market, and finally came up with the appearance of these bottles.
But she didn't expect to be rejected by Ye Chen. Moreover, it seemed that he had to do the design himself. They said that there were specialties in the art industry. She didn't think that Ye Chen could provide any unique appearance design out of the blue. Come.
But she didn't know.
Ye Chen didn't want to think about it at all. All he had to do was to bring over the sunscreen design of Yiren Ruxue from his previous life.
In the previous life, that sunscreen bottle ushered in an era of trendy product appearance. In the end, even the products of top international brands were imitated, so that it was always labeled as a domestic product that was copied and copied. Ushered in an era of pride and pride, and has since led the trend of high-end.
In the past, there was a saying recognized by consumers all over the world, that is, in the field of skin care and cosmetics, no matter what the big international brands are, if you don’t imitate the appearance of Yiren Ruxue’s products, you will be embarrassed to say that your own products are high-end. ...
Catching the noncommittal suspicion in Yuan Mingzhu's eyes, Ye Chen smiled nonchalantly.
I took a pen and paper and drew a picture on the paper.
Suddenly, the only sound left in the entire office was the rustle of Ye Chen writing on the paper.
At first, Yuan Mingzhu didn't think anything of it.
But as the prototype of the pattern came out.
Yuan Mingzhu was stunned.
In Ye Chen's description and introduction, this is not only a press-type bottle design, but also a design with adjustable press output...
To be honest, neither the push design nor the adjustable output is a new design.
But this is the first time that it has been applied to the packaging appearance of sunscreen.
Also, if it was just such a design, it would not be enough to surprise Yuan Mingzhu.
The key is the silver-gray two-color pseudo-double-layered long bottle body, and the four characters Yiren Ruxue depicted with wavy patterns, coupled with the top of the bottle body and the bottle body to form a four-sided vertical press, that kind of three-dimensional feeling. The presentation is really... simply amazing!
Mr. Ye, have you studied design before?
The first time Ye Chen stopped writing.
Yuan Mingzhu immediately said in shock.
I have never studied design, but I am very interested in thinking about some unique designs. Just like before, I feel bad when I see these bottles and jars used to store our Yiren Ruxue’s sunscreen. It was so interesting, so some ideas came to my mind!
Ye Chen explained with a smile, "How about this packaging bottle?"There will definitely be some details added by then, just figure it out yourself!As for the bottle, use glass. The higher the cost, the higher. Anyway, based on the price of 788, the profit margin is definitely enough, so the packaging cost is not bad!
Mr. Ye, your pricing idea for this sunscreen is 788, but it has not yet been officially produced and launched, so there is still room to adjust the price. I thought the price was relatively low before, but now it has been replaced with this kind of packaging. If so, I think the price can be raised a little more appropriately, so I don’t have to worry about consumers buying it!Yuan Mingzhu said seriously.
Yes, I think so too!Whether it is the use effect or appearance, it is enough to compete with international big names. Under this background, it is understandable to increase the price!Pang Jun agreed.
Yuan Mingzhu gave him a welcoming look.
Just this glance made Vice President Pang's heart beat inexplicably faster.
Well, I don’t know if it’s because of embarrassment.
I know what you are saying. It is true that those who are willing to pay 788 to buy it will definitely pay more. Even if we set the price at 1288 or 1388, there will be no shortage of consumers who will accept this price!But don’t forget, this will also deter those consumers who plan to grit their teeth and buy 788 at the price of more than 1000!And the base of this kind of consumers is far higher than the base of consumers who are not short of money!
Speaking of this, Ye Chen paused. In addition, the brand's high-end creation should not be rushed in terms of price. After all, there is room for improvement and upgrading of the product. On the basis of 788, if the next sunscreen is effective If the data can be improved to a higher level, then there is no harm in raising the price of new products!Another point, for me, the real high-end is relative to the global. Our current battlefield is still domestic, so there is no need to rush to create a high-end image with high prices all at once. Wait for Yiren Ruxue to go abroad and go global. That's where the battlefield is!By then, whether it is the flawless cream or this sunscreen, the pricing for foreign markets will definitely not be the same as domestic ones, but will be based on truly top international products!
Forehead...
Yuan Mingzhu was stunned.
She didn't expect Ye Chen to have such a layout strategy.
Then, she seemed to think of something immediately.
Mr. Ye, is this what you think, starting from the flawless cream?Let Yiren Ruxue's high-end label fly in the international market instead of the domestic market?
Yes, my positioning for Yiren Ruxue is to create our own national brand!We also hope that most people in China can afford our Yiren Ruxue products, so the prices are about the same and there is no need to go too far!Although Yiren Ruxue's products cannot be regarded as mid-to-low-end, there is no need to benchmark the prices of international brands. After all, the current market is still domestic!After going abroad and facing the market outside China, it will inevitably need to match the price of international big brands, or even be higher than the price of international big brands, so as to create a throne for Yiren Ruxue in the international market!Ye Chen said.
When I first met with you and Mr. Chen, faced with my aggressive words... why didn't you explain?
Thinking of what she said when they first met, Yuan Mingzhu's expression suddenly became complicated.
There is nothing to explain, because everything you said makes sense and is completely understandable from a normal business perspective!To be honest... it's not just you who doubts it, I'm afraid there are countless colleagues from the outside world who are calling me stupid. It's obvious that I can sell it at a high price without worrying about no consumers, so why do I have to lower my grade with a low price, right?Ye Chen shook his head and said with a smile.
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