NOVEL WEB Chapter 028
Chapter 0028 Vinegar and Dumplings!
In this era, how to make your products famous quickly.
In fact, it is very simple, just spend money, advertise on TV stations and major media.
If you can successfully advertise on CCTV and even become the standard king of CCTV, then congratulations, your brand will increase exponentially in a short period of time.
This is not like the future generations. The Internet is developed enough. Even if an advertisement comes out, there are countless people who can analyze the parameters, pros and cons of this product for you, etc.
Throughout the 1990s, there was not so much Internet, and there was only one television media.
This means two words: authority.
It’s not like the mind-brain prescriptions of later generations. In this era, if you brag, some people will really believe it.
However, Li Yilian was not in a hurry to advertise immediately, but designed the advertisement.
Marketing, this thing, the most important thing is three words – telling stories.
How should your story touch people’s hearts, and how should your story last forever, just like Disney?
The ultimate form that all cultural companies dream of is Disney.
However, there were only a handful of people who could do it well, even before time travel. In Li Yilian’s memory, there was only one bear.
Fantawild Happy World is a theme park project of Huaqiang Fantawild Group, and Bear Haunt is also a work created by Fantawild Animation Company, a subsidiary of Huaqiang Fantawild Group.
Later, Fantawild put its own IP in their theme park. Because many minors and even adults like bears, they put it in the theme park and formed a big theme project.
This is already quite good, however, it was still beaten down by Disney.
Changbaishan Group
Liu Xiaoliang Office
“To put it simply, it is a vinegar and dumplings. For this plate of vinegar, this plate of dumplings, wine, and beverages, these are all additional products. What we really want to sell is culture!”
Li Yilian smiled and said:”On this point, we especially need to learn from Disney, which is selling culture. In fact, they also have successful cases of this in island countries. Let me give you an example. There is a game called Pokémon in the island country. To make this game popular, they specially created a cartoon called”Pokemon”》”
“When the cartoon became popular, the game naturally followed suit. The money earned from the cartoon was only a fraction. However, as the cartoons continued to be broadcast season after season, the game also sold better and better. The game sold well. , and formed a loyal group of players who watch cartoons in turn!”
“It can be said that this is a mutual achievement!”
Both Li Yiren and Liu Xiaoliang listened carefully to Li Yilian’s summary and analysis.
After a while, Li Yiren said:”You want to sell wine, do you also plan to make a cartoon?”
“Not so!”
Li Yilian shrugged, then smiled and said:”If I want to make a TV series, I will make a martial arts movie!”
“What? Li Yiren and Liu Xiaoliang’s eyes almost popped out of their heads:”What?””
“My plan is that we will sell wine, but it is not ordinary wine, water, but water from Changbai Mountain. This high-altitude area in this latitude is far away from human pollution and has unique natural environment and geological conditions. Precipitation, ice and snow melt water have experienced Years of natural filtration through rock formations have created a world-renowned rare water source zone!”
Li Yilian continued:”The most important thing is the concept. Changbai Mountain Nature Reserve maintains its original ecology, with a forest coverage rate of 89.1%. The virgin forest conserves and purifies abundant precipitation, slowly seeping into the ground. After a long period of filtration, mineralization and migration of underground volcanic rocks and basalts, mineral water is continuously generated and exposed to the surface in the form of springs. The geological and water circulation conditions for large-scale and sustainable generation of mineral water are unique in China.”
“We can design a character, that is, a young man discovered a secret spring in Changbai Mountain. The spring water contained wine. He drank a few bottles of wine, and then slept for sixty years. When he woke up, he found that he had an invincible spirit. The inner strength!”
Both Li Yiren and Liu Xiaoliang have to admit that now they are more or less unable to keep up with Li Yilian’s thinking.
“Then, he comes out to do chivalry and make up a story. This person can deal with any enemy with a sword, or with a punch, he is invincible!”
As Li Yilian was talking, he realized that what he was talking about seemed to be”One Punch Man”》
《One Punch Man” martial arts version?
A strange idea came to Li Yilian’s mind.
Then, he continued:”As for the martial arts instructor, let’s find a martial arts instructor here in Xiangjiang. I still know a lot of resources in Xiangjiang, and then there is advertising. I will go back to the capital and give Yang Jie a sponsorship. She is filming the sequel to”Journey to the West” and”The Romance of the Three Kingdoms”. I will also invest in them and let them promote our brand!”
“In addition to wine, it is spring water. We also need to brag about the spring water, saying it is the holy medicine for healing, and it appears as an important prop in our works.”
“In addition to the film and television drama version, we also have to consider the animated version.”
Okay!
Both Liu Xiaoliang and Li Yiren can’t keep up with Li Yilian’s thinking. Liu Xiaoliang is a little better, but Li Yiren is really confused.
“Then, just try it first?”Li Yiren shook his head. If he doesn’t understand these problems, then he shouldn’t worry about them and let Li Yilian take care of them.
“kindness!”Li Yilian smiled, and then continued:”These are all subsequent developments. Let’s sell the drinks first and advertise for now.”
“The main ingredients of our drinks are spring water from Changbai Mountain and ginseng. As long as the concept is well presented, it will definitely be a bestseller!”