Reaching the age of thirty, my income randomly doubled

Chen Pingsheng responded to Meng Yuyu's words.

Actually, he had already calculated, wanting to achieve cost leadership and technological leadership in the future.

In the next three years, at least another forty billion yuan or so would need to be invested in technology research and development for Tengfei New Energy.

This point was not an exaggeration.

As a result, he would also have to subsidize the new energy vehicle manufacturing with more than ten billion yuan each year.

Until the vehicle manufacturing was successful.
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After breaking ground on the super-factory, the next step was to start construction on the Tengfei Entrepreneur Park, which would cover a hundred acres and require an investment of four billion yuan.

From construction to technology research and development, it would take at least three years for Tengfei New Energy to produce its first car.

Over these three years, his total investment would be roughly between sixty and seventy billion yuan.

In fact, there were ways to save money; he just hadn't used them.

Wanting to save money was nothing more than doing contract manufacturing, with the technology belonging to someone else, the factory belonging to someone else, everything being someone else's.

His own company would simply be an OEM.

In his view, such factories might do fine in the short term, but in the long term, they would definitely not be able to compete with those super factories.

Therefore, he had to lay out a good game plan during the start-up phase to avoid being eliminated in the future.

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Before he knew it, July had arrived.

Chen Pingsheng, who was solely focused on making money, suddenly found that his company owned a snack brand with great potential.

This was Snacks Dash, which he had established in March of this year with an investment of one billion yuan.

Then in April, he invested another five billion yuan.

By July, Snacks Dash had a total of 550 directly-operated stores in the Jiangsu, Zhejiang, and Shanghai area.

What Snacks Dash specialized in was snack retail, and if you were to say its business model was complicated,

There really wasn't one.

Essentially, it involved segmenting the large snack category and then using low prices to attract customers.

Quick store openings to lower the cost of goods.

Take a common bottle of Wahaha mineral water, which most small supermarkets sell for two yuan each.

Snacks Dash sold it for one yuan and twenty cents.

The price for other beverages was also very low, drastically reducing the gross profit.

However, the advantage of low prices was an increasing number of customers.

The sales volume was at least five to eight times higher compared to those traditional small supermarkets.

This model was first applied to Tengsheng Fruit, and later to Fei Yangyang and Tenghui Department Store; almost all followed the same approach.

When Zhao Mingyu came to report the situation to him, he also mentioned a point.

In just four months, their brand had become the largest in this niche market.

Before anyone else could react, they already had more than five hundred directly-operated stores.

This was the essence of capital-driven entrepreneurship, as well as Tengying Group's ultimate influence in traditional industries.

Once a new niche market was identified, the approach was to simply crush it with massive capital.

Snacks Dash had a very low gross margin, only about 18%.

Ordinary small supermarkets had a gross margin of over 50%.

This allowed them to quickly acquire customers.

If relying on their own profits to open stores, it would take at least another eight months to a year to reach a thousand stores.

Chen Pingsheng examined the operating data of Snacks Dash closely and discovered something.

This industry had no secrets to speak of, nor any unreplicable business models.

They were simply benefiting from being faster and having more money at the moment.

Perhaps in a few years, especially when other capitals realize the profitability of opening such snack specialty stores, it wouldn't be surprising to see three or four open on the same street.

At that time, the competition would be about price and cost control.

Of course, he didn't mention a key point,

And that was brand traffic.

This was Tengying's strongest advantage, and it was almost impossible for any competitor to challenge them in this aspect.

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The current spokesperson chosen for Snacks Dash is Zhao Liying, who has a very good national reputation.

After putting down the financial report, Chen Pingsheng said, "Having about five hundred direct stores in Jiangsu, Zhejiang, and Shanghai region is almost enough, next we should focus on aggressively promoting franchising."

"Besides, I'll give you another ten billion for Capital City, Guangzhou, and other places, to replicate it as quickly as possible."

First occupy the top-tier cities, then use their influence to directly replicate to the neighboring first-tier cities.

This has always been Tengying Group's traditional domain of superb tactics.

Basically, you can only do this with money, who dares to replicate stores so quickly in top-tier cities without money?

With these ten billion invested, Snacks Dash is expected to expand to around 1600 stores in the next three months.

By that time, just continue franchising in the nationwide market.

Chen Pingsheng has bigger ambitions; he wants to truly occupy the snack market in the future.

Quick layout and expansion of stores to control channels is one thing.

The key is to extend our reach into the upstream manufacturers.

In plain terms, if he has ten thousand snack specialty stores, if you want to get into his store, you must let him invest at a low price.

For this kind of store, which has no thresholds and not too many complex business models, if he wants to stand firm in the future,

he must use the channels to control the upstream manufacturers inversely.

Then, through his super channels, pick some suitable and high-quality manufacturers for listing.

It could be drinks, or it could be spicy snacks.

Anyway, no matter what, the premise is rapid expansion of stores.

How fast?

He wants to build ten thousand offline stores in the next half year.

It sounds difficult, but who says he doesn't have the strength now.

Taking advantage of others still not reacting, or while they are still in the preparation stage, his Snacks Dash will have spread nationwide.

Blooming everywhere.

By the time others are still opening stores, he will have already moved to the second stage, taking reverse control of upstream manufacturers.

Zhao Mingyu, who was previously in charge of Tenghui Department Store in the Capital City District, is very clear about the strength of Tengying Group in traditional fields.

Therefore, as soon as he had a good idea, he immediately sought cooperation with the big boss.

It proved to be the most correct step he had taken.

If he dared to take this idea and open stores by himself, others would report to Chen Pingsheng.

Even if you get to run for a year or half a year first.

He could overtake in a short amount of time.

And later, you wouldn't even see his heels.

In entrepreneurship, it's never about having good ideas.

It's about resources.

Chen Pingsheng himself truly can't take out ten billion right now; all his money is invested in Tengfei New Energy.

He calls his wife and asks her to transfer ten billion from Water Cloud Space temporarily.

Song Yanxi will be able to gather the amount after this month's dividends, but she still directly gives him five billion first.

Transfer five billion first, the remaining five billion will be available on the 15th.

Zhao Mingyu leaves overjoyed with the money.

Of course, Chen Pingsheng won't just invest money and be done with it, ten billion will only make his stores increase rapidly.

But that won't make his brand known to the world.

He calls Bai Xin and instructs the artists under Tengying Entertainment to immediately start generating star buzz for Snacks Dash.

He also sends a notification to Chang Fu that Snacks Dash is officially entering the Tengying Group S+ Entrepreneurship Support Program.

The so-called S+ Entrepreneurship Support Program is the group's highest definition of an entrepreneurship project.

To become S+, it certainly means the big boss believes this project can become a unicorn company.

That is, a company with a market value of billions of dollars.

At this moment, the group will fully channel traffic resources into this project.

The extent of Tengying Group's traffic resources will be known very soon.

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