PixelPioneers: The Birth of a Gaming Empire

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The game just announced a limited-time offer. PixelPioneers Games, was your head kicked by a donkey? What are you crazy about with Gemtechs?

Moondustries and Essence were stunned, and ordinary players saw this news from various channels. At first, they thought it was just a prank. It wasn't until they saw this news as the headline on major game media websites, and at the same time logged into the Gemtechs site and the official blog of PixelPioneers Games, that they were sure the news was true. This time, the players were excited.

"The price of The Elder Scrolls: Skyrim is only that much, damn, I wasn't wrong!"

"Gosh, are PixelPioneers Games crazy? The AAA-level game sells for that cheap?"

"They're amazing!"

"Stop talking. You have my support in the future!"

"Brother upstairs, you're a little late to realize. I figured this out when Resident Evil Resistance launched!"

Countless players vented their excitement in gaming communities, official blog comments, and on social media. After all, this price is too tempting. From previous publicity and news, there's no doubt this will be a big AAA game. But for such a game, the price is much lower than that of the original Resident Evil. Of course, a small number of players expressed doubts and concerns.

"Selling so cheaply, will there be fewer single-player modes? Mainly multiplayer? The promotion also said the game has a multiplayer mode!"

"Yeah, it feels a bit routine, after all, there's Gemtechs!"

"Gemtechs is no longer the original Gemtechs. The good Sword and Magic was turned into a pay-to-win game. I've retired. I hope The Elder Scrolls: Skyrim won't be the same."

"Everyone's so worried about this? The previous Resident Evil Resistance from PixelPioneers also had pay-to-win elements, but it was still a completely free game. It didn't ruin the gameplay, let alone The Elder Scrolls: Skyrim?"

"But this price is too low! It's even cheaper than the original Resident Evil."

"Of course we trust PixelPioneers Games, but we can't trust Gemtechs! PixelPioneers must not be dragged down by Gemtechs! If they're short on cash these days, they should crowdfund, why rely on Gemtechs?"

"Crowdfunding +1. Gemtechs isn't bad, but it's poorly executed. I hope The Elder Scrolls: Skyrim will be mainly operated by PixelPioneers Games."

The players engaged in heated discussions.

Louis, who was monitoring online remarks about Gemtechs, first smiled, then his expression darkened. Damn! What's with the different treatment? Everyone else is earning less, and everyone is seeking benefits for their own groups.

But when you think about it, how does it sound? Why is PixelPioneers Games your big brother, and we, Gemtechs, the ones who helped bring PixelPioneers down? Why! So, when PixelPioneers offers benefits, it's called conscience; when Gemtechs offers benefits, it's like a weasel celebrating the New Year? And do you think we're doing nothing?

In the office of Gemtechs' Shadow Legend, a man sat at his desk, looking at online comments. He was pondering a problem. Is he guilty of offending PixelPioneers Games?

For the first time in his life, he produced an AAA game with no competitors at the time. Gemtechs also invested heavily. This should have been a happy story.

But then, The Elder Scrolls: Skyrim suddenly launched and struck him hard. Although later Gemtechs' promotion boosted interest, the game's reputation remained only average. Profitability was not an issue, but as a sustainable IP, the word-of-mouth and sales seemed lacking.

Now, The Elder Scrolls: Skyrim announced discounts. A month after release, the fading Shadow Legend was brought up for comparison. Well, if criticism is inevitable, so be it. It's also a way to increase visibility, but the problem is that sales haven't increased, most players are just talking. Still, Gemtechs is happy about this; after all, it's free publicity.

And really, did they criticize you? They just compared you to The Elder Scrolls: Skyrim. Right now, Skyrim is popular. If you can ride that wave, you could make a lot of money!

Thinking about the analysis from the head of PR, he calmed down. It felt like the game he's being criticized for wasn't even his fault!

Faced with the sudden attack of The Elder Scrolls: Skyrim, Moondustries smiled after a brief panic. Don't panic; continue to improve positioning. Their game wasn't released in July but at the end of August. Although there will be some impact, a one-month gap won't hurt sales. After all, the real hit was Essence's King's Sword, launched on July 31, which was forced into a direct clash.

In the Essence studio, working on King's Sword, Shinozaki's expression was a little confused. This was different from what he expected. According to his plan, all developers should compete based on the games themselves. Standing on the same starting line, face-to-face, with real strength deciding the winner. But now he's holding a bayonet while the opponent has just pulled out a revolver. What is this?!

"It's impossible to offer discounts like this. We can only do negative publicity, say their so-called price cuts reflect low quality. It might even be a semi-finished product. Once our game is online, we'll let our true quality show!" said the head of Essence's PR department to Shinozaki.

"Yeah, why are they cutting prices like this? Probably because their game content is only worth that much! They've put more into multiplayer, just like Resident Evil Resistance, and aim to profit through multiplayer."

The more Shinozaki thought, the more he felt he had uncovered the truth; otherwise, why so cheap? Don't they need to recover their big investments? Impossible!

"Sell early! Their selling price is far below ours. We must make sure players see the difference right away. A week and a half is too long!" Shinozaki said confidently.

He wanted them to understand: games aren't like other commodities; price wars won't win players over! What attracts players is quality!