PixelPioneers: The Birth of a Gaming Empire

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At the end of March, "Resident Evil Resistance" was officially launched for sale.

This is the first time that PixelPioneers Studio has not sought an agent for release in Shenzhou. As for the overseas release, it has ultimately been handed over to UEGame. However, it may take some time to get online for other reasons.

Although there is no agent release, including channels, there is no channel like Shenzhou-based UEGame and the three major ones, just landing on the official platform, as well as some open platform channels.

But with an investment of tens of millions in promotional expenses and the influence of the "Resident Evil" franchise's reputation, "Resident Evil Resistance" topped sales on the official game platform on the same day.

However, with the official sale of the game, many in the gaming community were surprised by the game's price, which was deemed too low. Even some independent games are not as cheap.

"Is PixelPioneers Studio crazy, or is the price of the game wrong?!"

"Even if you sell 2 million copies, you will lose money."

"This is almost free."

At first, when people saw the price, they were shocked. But soon everyone reflected, "There must be in-game fees."

With such a low price, it is clear that PixelPioneers Studio intends to build an in-game marketplace for players to make microtransactions. But the question remains: isn't it better to offer the game for free?

Many people are confused and cannot understand the thought process of the PixelPioneers Studio team. Is this a unique strategic arrangement from PixelPioneers Studio? A group of people secretly speculated among themselves.

[ ===== ]

In the office of PixelPioneers Studio, a group of people stands in front of computers, while a few others are monitoring the back-end server.

"Sales exceeded 200,000! The number of online players has reached 150,000!"

In the PixelPioneers office, most people have experienced this moment before, but they couldn't help cheering.

"We should be planning to make money from in-app purchases. What about the price of the game? If it's free, won't that attract more users?" Listening to the cheers from outside, in John's office, Luna asked John, who was playing "Resident Evil Resistance".

After such a long period of study, although she hasn't entered the realm of game development, she understands a bit.

"Resident Evil Resistance" is a game that focuses on multiplayer mode and is designed for long-term operation. It can be inferred from the drop updates that John mentioned earlier, that such a game is expected to profit from in-game item sales. Otherwise, given the price, even selling 5 million copies won't cover losses.

Compared to an ordinary single-player game, when bugs are fixed, there is no need for further updates. For a multiplayer game, subsequent content updates and server maintenance incur substantial costs. Expecting to make a profit at the current price? It's a challenge even to break even.

John also considered making the game free to attract more players. After all, for a multiplayer online game, the number of players is crucial. But he quickly abandoned this idea. On one hand, this would complicate controlling the game environment; if the game is free, the repercussions of abandoning it would be negligible.

With concerns around game toxicity, cheating, and bug exploitation, some players might feel less burdened to break the rules. While purchasing a game doesn't completely prevent these issues, it at least raises the barrier to entry.

Next, for this entertainment-oriented rather than competitive multiplayer game, the player base is not as vital as one might think. In a competitive game, skills matter significantly, which can create an unfavorable situation. However, players with similar skill levels often know each other.

Despite this, "Resident Evil Resistance," being an entertainment-focused game, allows for such scenarios without substantial repercussions. As long as the number of players enables them to fully enjoy the game mode, it can be deemed successful.

PixelPioneers Studio is not as busy and unknown as the "Binding of Isaac." John's many followers on his account are the best proof of this. Ordinary players may be unaware, but this doesn't inhibit their excitement.

[ ===== ]

Upon seeing the price of "Resident Evil Resistance" on the website, players are left wide-eyed. Most players' first impression upon seeing the price is that it must be a mistake.

After all, even if it is an independent game, the price point is not the only aspect; it is also about the original art released by PixelPioneers Studio, as well as various promotional videos and game materials, which undeniably suggest a significant production value.

"Alright, let's buy the game and fight online." The players who were thrilled by this price immediately started calling their friends.

In a chat group, a player eager to purchase "Resident Evil Resistance" immediately urged others to buy the game.

"The price is probably wrong; such a deal won't last long."

"So cheap!"

Some players tempted by the price chose to buy it, as this offer was too alluring. Many others planned to visit the website to see if the price discrepancy would be quickly addressed and to encourage faster purchase actions.

However, as the first batch of players logged into the game, they discovered the in-app purchase mall, leading to widespread realization: there are in-app purchases in this game!?

Consequently, John's official blog was quickly inundated by player feedback.