Military? No, I'm Just A Car Company

Are your standards high?

Not high at all.

It's just a lot of restrictions on 4S stores.

first,

If you want to join Wuling 4S point, you must pay a deposit of 5 million.

This is the first screening procedure. Opening a 4S store is impossible without strength.

If there is no strength, Wuling will release a new car after that, and the 4S store will not have so much money to sell the car. Isn't this a joke?

Survival of the fittest.

Ye Qiu opened the door to do business, not to help the poor.

second,

Wuling's 4S points are extended to the county level.

In the future, Ye Qiu's plan is to focus on Wuling as a low-end brand, adopting a low-price strategy and focusing on the third- and fourth-tier cities.

When the market expands deeply, it is necessary to improve the after-sales service.

Therefore, 4S stores, expanding to the county level, are a must.

Because in Ye Qiu's plan, Wuling will definitely not have only one brand.

third,

All 4S stores must be uniformly decorated according to the decoration style provided by Wuling.

Wuling came up with a plan, and the dealer went back to decorate it himself.

fourth,

Ye Qiu has set strict rules for all Wuling dealers.

Not allowed to increase the price of the car.

In addition to the official standards given by Wuling, 4S stores are not allowed to charge various nominal service fees.

It is not allowed to sell low-profile cars as high-profile cars without permission.

these three points,

Found one, Ye Qiu dealt with one directly.

The lowest Punishment is a million-dollar fine.

If you do not change after repeated teachings, you will directly withdraw the 4S store from the network.

To be a car company, all you need to do is after-sales service.

If manufacturers want to establish a good brand image, they must restrict 4S stores.

In the Wuling factory, there is a large auditorium that can accommodate thousands of people.

This is where the former Wuling Machinery Factory used to hold the Conference.

It was later converted into an auditorium, where the company Celebrate and meetings were held.

Everyone who came to the Wuling factory and wanted to sign a dealership was notified.

A conference will be held in the afternoon to determine the number of dealers.

Chen Dong, who came from Sichuan Province, was also among them with Xiao Li, the financial officer.

"Brother, this Wuling factory is really bad. It's very broken."

Xiao Li wandered around the factory for a while, and I have to say that Wuling's land is really ridiculously large.

But inside the factory, it looked very run down.

"Look, when Wuling becomes rich, it will definitely rebuild the factory as soon as possible. Didn't Mr. Li just say that Wuling is building a new R&D center."

"This means that our new chairman of Wuling is a reliable person."

Chen Dong was not surprised.

Wuling has reported many times before that it will go bankrupt.

The break point is normal.

On the way here, he inquired a lot about Wuling.

Find,

Since a few months ago, the chairman of Wuling named Ye Qiu has started the layout after taking over the company.

It didn't take long,

The Wuling Hongguang Mini appeared.

And he heard that the Hongguang mini was designed by Mr. Ye himself.

What does this show.

This shows that Ye is always a person who really understands cars, and more importantly, car marketing.

This kind of person is absolutely reliable as the boss of a car company.

He had great confidence in Ye Qiu.

so,

Coming here this time, Chen Dong has decided that no matter how much it costs, he must win the agency right of Rongcheng.

Upon receiving the news, Chen Dong and Finance Xiao Li went to the auditorium immediately.

"I'm going, there are so many people."

Entering the auditorium, the two discovered that there were so many people coming for the 4S store this time.

A cursory look at the past, less than a few hundred people.

"Brother, I saw that many 4S bosses in Rongcheng came."

The sharp-eyed Xiao Li saw a familiar face.

When Chen Dong heard the words, his face was not very good.

The owners of those 4S stores, Hideki, are richer than him.

Rongcheng is also the capital of Sichuan Province.

The competition for agency rights is expected to be fierce.

"Thank you for coming to our Wuling factory this time. Originally, Mr. Ye heard that you were here and planned to come over to preside over this meeting in person, but he has something to do temporarily, so I can only preside over this meeting for you."

"First of all, let me introduce myself. My name is Li Changxing, and I am the manager of the production department of Wuling Motors."

As soon as everyone arrived, Li Changxing started very straightforwardly.

After saying what should be said, Li Changxing directly announced the various conditions for becoming Wuling's sales network without writing any ink.

Everyone has a detailed manual.

"What? To pay a deposit of 5 million directly? Are you Wuling crazy?"

"There are still so many restrictions, not allowed to sell at a higher price, not allowed to charge various service fees, not allowed..."

"Fuck, Wuling is really crazy. We are here to join the 4S store, not to be your son. There are so many rules and restrictions."

"Arrogant and arrogant, daddy is the Great Wall, and he doesn't dare to impose so many restrictions on us."

"5 million deposit? You are robbing money, walk around, this garbage company's 4S shop, don't do it."

After seeing those conditions of Wuling.

Many people at the scene immediately expressed their dissatisfaction.

Because some of these conditions have seriously affected their interests.

Not allowed to increase the price?

What a joke.

They just saw that the Hongguang mini was selling well, and they planned to sell it at a higher price after opening the store.

There are also no service charges.

This is absolutely not possible.

As we all know, where do the profits of 4S stores come from?

The sale of a new car involves various procedures and various service charges in the name of euphemism.

If you don't do this, how can you maximize the benefits?

and also,

Do not force users to take out insurance in-store.

This is definitely the least willing to accept the terms of the 4S shop.

You should know that they have cooperation with insurance companies.

In-store insurance, 30% direct rebate.

It's all money.

then,

Many people just left.

Because they are all businessmen, they are here for profit, not as sons of Wuling.

"East brother, the people at the 4S point in Rongcheng have all left."

Chen Dong also saw it.

Wuling's terms are very harsh, and those who came from Rongcheng have all left.

"Why are we going, brother? The terms of Wuling are a bit harsh."

Xiao Li asked.

Chen Dong heard the words, but shook his head and said confidently: "Wuling dares to make such harsh conditions, do you think it was just random?"

"This is screening for the right people. Watch it. When those people leave, those who stay will definitely not suffer as long as they are willing to join Wuling."

Chen Dong would never believe it.

At this time, Ye Qiu will offend all those who are willing to join the Wuling 4S store.

Under such harsh conditions, there are definitely other places to compensate.

For those who left, Li Changxing did not stop him.

Instead, let the staff arrange a car to take them back to the hotel.

at last,

Only less than 200 people were left at the scene.

These people basically cover most of the local cities in the country.

"I think everyone has seen the conditions. As a car manufacturer, President Ye said that the most important thing is to establish our brand's reputation and service."

"The reason why the conditions of the 4S store are so harsh is that we, Wuling, intend to be the best brand and let more people recognize and support us."

"Of course, the conditions are harsh, and we will never build on the interests of dealers."

"After all, when everyone opens a store, they all have costs and they all want to make money."

really,

As soon as Li Changxing said this, Chen Dong, including those who didn't leave, all brightened up.

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