Chapter 29 Promotion Plan
In a flash, the time came to September.
A notice came from Europa Pictures, saying that it was going to promote the movie Buried Alive.
The initial plan is to promote it for a week, and then push it into the French market.
Speaking of this publishing company, it's quite interesting.
It was also after many inquiries that Lehmann found out that one of the founders turned out to be Luc Besson, a very famous French commercial director.
Yes, it is the Luc Besson who filmed a series of acclaimed films such as This Killer Is Not Too Cold, Joan of Arc and The Fifth Element.
At the beginning of its establishment, it was also because he was very dissatisfied with the status quo of the domestic film market. He felt that if this continued, France would sooner or later become the back garden of Hollywood films.
So, he let go of the heart of a literary director and studied how to make movies more commercial.
It is precisely for these reasons that although Europa Pictures is a newly established film company, its local distribution capabilities are very good.
And it has a certain degree of competitiveness in the entire European market. Otherwise, director Luc Besson would not be ashamed to say that he must unite the forces of the European film industry to counterattack the Hollywood market.
Of course, as a major director, his main position will naturally not be biased towards film and television distribution, and he does not pay attention to the distribution of Buried Alive at all.
Small-budget films like this need to be evaluated by the company's internal staff to customize the operation of appropriate resources within the circle.
In a word, a small cost should have the appearance of a small cost.
Time entered September 3, and news reports about the movie appeared one after another in the entertainment section of French newspapers.
Focusing on human nature, who is to blame for the tragedy of innocent citizens being buried alive? - Le Parisien
A great thriller, officially released on September 9. - Le Figaro
Silently, it can be regarded as attracting a small number of attention.
After all, for Europa Films, which has not completely bought out the copyright, it will definitely not give too many publicity resources to promote Buried Alive, half of which is the procurement cost, that is, the publicity fee of 800,000 euros. At this price, they think it is very suitable.
So, no need to think about any TV channel advertisements, headlines in the entertainment sections of national newspapers, outdoor big-screen advertisements...for such a little money, it won't be spent there.
They mainly put up movie posters in certain theaters, and also put up second-page advertisements in certain local media.
Such a meticulous operation will naturally not cause any storms.
However, after all, the cost of the film is there, and it is impossible to invest too much in it. Otherwise, wouldn’t Europa Pictures suffer a loss.
......
An apartment somewhere in Cannes.
Lehmann has a well-groomed haircut and fastened with mousse, wearing a beige short-sleeved upper body with various French fonts printed on it, a pair of loose trousers on the lower body and a pair of trousers over his feet sandals. As soon as he walked out of the bathroom, he saw Ryan and Thomas smugly in front of the mirror.
Both were dressed in formal suits with ties on their chests. Suits, trousers, leather shoes, as if they were going to some high-level dinner party.
Do you two want to be so exaggerated, aren't you just going to a movie? Lyman pouted, expressing that he couldn't understand the operation of the two.
It's not the first time in my life, so it's natural to be more formal. Ryan laughed and asked back, Go and change into a formal suit.
No, it's too hot, I'd better wear this, cool.
Can you change? Shouldn't the three of us wear the same type of clothes when we set off together? We are still not a team. Ryan said, giving Thomas a look beside him.
Yeah, the three of us are walking together. You look very incongruous when you dress like this. Thomas also said.
Hehe, don't.
It's just to watch the midnight screening of Buried Alive on the spot, so what are you doing grandly? Ryman categorically rejects this very stupid proposal.
As soon as he finished speaking, he was surrounded by two big men, If you don't change, we will do it.
fuck!
In desperation, Lehman also put on a suit, from head to toe, surprisingly consistent with the two next to him.
In the breeze, the three got into Ryan's car, a silver-white DS sedan.
Driving smoothly along the way, the three came to a cinema in the southeast of Cannes.
Okay. Ryan sat in the driver's seat and began to greet, Let's get out of the car, it's already here.
Lyman pushed open the back seat door and turned to look at Ryan, It's really silly of us to dress like this.
Stop complaining, man, you have to cooperate, you know? Ryan closed the car door and walked towards the theater first.
After the three walked to this slightly remote theater, Thomas pointed to the poster column in front and said, Look, our movie poster.
Directly in front of the theater entrance, the poster of Buried Alive designed by Europa Pictures was posted there. Inside the dark coffin, a man with blood on his forehead and fearful eyes was holding a lighter and looking around.
Let's go, let's go. Ryan's voice was full of excitement.
Hello, we want three tickets for Buried Alive. At a glass ticket counter, Ryan turned to the middle-aged male conductor and asked, Hi! Man, how's the ticket sales for this movie? There are a lot of them. Anyone watching?
Thomas and Lyman on the side also raised their ears and wanted to know the answer to this question. The eyes of the three of them looked at the slightly obese middle-aged man conductor at the same time.
The conductor took out three movie tickets sloppily, handed them to Ryan, and said slowly, You mean this movie, right? The seats inside are empty, and no one is going to watch it at all.
The three were stunned. Ryan paid 18 euros for the ticket and asked reluctantly, Is this movie bad? Otherwise, why would no one want to watch it.
In the evening, there are few people, and it's still such an unknown movie, who would make a special trip to watch it? Immediately, the middle-aged male conductor seemed to think of something, and said Cancan, Of course, I'm not talking about you.
The three men in formal suits stood side by side, as if their minds were abnormal, and the conductor didn't want to offend them at all.
Lehman and the others were silent as they walked towards the third cinema.
In the dark movie hall, there was really no one, it was empty, and the three of them were not more than ten.
If you look closely, it's still a couple.
Before the movie started, we hugged and gnawed together.
It's vulgar, it corrupts the atmosphere, the fire of my big FFFF group, burn these two heretics to death for me.
It was only ten minutes before the movie was played. Obviously, the conductor was right, and no one really came to watch this movie.
In the huge space, there are enough seats for hundreds of spectators, and only 7 people are scattered sporadically, which looks really disheartening.
Lyman, it's okay, there are 20 theaters playing, maybe this one is the only one with a bad location, so it seems to be less crowded. The three of them sat on the best seats in the middle and lower, and Ryan comforted. .
This kind of niche film, and lack of publicity, how can there be many audiences to watch it? He should have figured this out a long time ago, but when he looked at the deserted movie hall, he still felt an indescribable emotion piled up in his heart. Quite depressing.
I'm fine, Ryan, at least our movie is in the cinema, isn't it? It's better than the beginning. Lyman suppressed his emotions and said with a smile.
Ryan nodded, looked at Lyman's rather relaxed expression, and sat in his seat.
Seeing that the atmosphere was not right, Thomas also began to gag.
The three of them chatted, and soon it was the midnight show after 12 o'clock. There was no new spectator in the movie hall, and there were still seven people watching.
Oh, maybe only the three of them came to watch the movie seriously, and the other four were still immersed in the world of hurting each other after the movie started, and they didn't have time to care about the others. Just beware of each other's ubiquitous attacks, it was enough for them bear it.
On the screen, the company logo added by Europa Pictures appeared, and after a few seconds, it fell into darkness, and then a long shot from the sound into the picture appeared.
On the still pitch-black screen, a man's rapid breathing sounded, and after a few coughs, a faint light of fire sounded, reflecting the man's face.
The movie continued, and after more than 30 minutes, the theater was always very quiet, only Paul, played by Heath Ledger, made various sounds on the screen.
Lehman turned his head and looked back. At the end of the seat, a couple had finished fighting and were watching the movie intently, while at the other end of the seat on the right, there was still a fierce battle going on.
At least two people are willing to watch it, which is not bad. Lyman comforted himself in his heart, turned around, and continued to look at the big screen.
At the back of the movie, the relationship between the characters and the background of the burial appear one by one, the rigid alarm system, the indifferent company leaders, the official 911...
It also underscores the theme: Selfish, indifferent relationships are the more terrifying thing, and also places Paul in true despair.
This kind of plot design is like a huge black hole. The hope of survival is like the oxygen in the coffin that is gradually being exhausted, and the ray of fire that is on and off. There will never be light, and only eternal darkness will wait. .
From anticipation to loss, from reinvigoration to despair, there is only one ok to accept death calmly.
Paul was dead, he was buried alive, buried under heavy sand, and the movie was over.
No applause, no cheers, everything was so quiet.
Lyman stood up, one couple in the back seat had already left, and the other was about to leave.
Let's go.
After speaking calmly, he walked along the long stairs towards the outside of the theater.
The moon hangs high in the sky, looking very beautiful.