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"Yeah, I heard that Roger has always been very strict with horror movies."

"That's because he failed too much as a horror film screenwriter back then, and he turned to be a film critic."

"Roger is saying good things about our movie, you're still like, well, look at this again, LA Times: A simple movie that seems like a minimalist creation, but creates an unexpected scary effect."

"The Boston Globe, poor graphics, rough production, like those boring family videos on YouTube. Ah, the Boston Globe, I remember this newspaper."

"Just throw it in the trash."

"Ah."

"Still watching this, "Hollywood Reporter", this is the authority, an extremely excellent experimental attempt, the No.1 of the young couple said that the daily life and the footage like a surveillance camera bring a very special feeling to the audience. moviegoing experience."

"This, this, the New York Times is also more authoritative than the Boston Globe. The Venice Film Festival closed, Takeshi Kitano's "Hanabi" won the Golden Lion, and the hit "Life is Beautiful" returned empty-handed."

"Hey, what does this have to do with our movie?"

"Ask yourself, you also brought a copy of the news report from the Venice Film Festival. However, I look forward to sometime when we can participate in the Venice Film Festival."

"Heh, it will definitely be soon. Now that the media feedback for "Ghost Story" is so good, Daenerys will definitely promote it. As long as it sells well, we can easily get other role opportunities."

"It's you, I'm just a supporting role."

"It's okay, Jesse, when I become famous, I can hire you as my attendant, and I will give you some more chances from auditions in the future."

"Ai~mi~ You are really my good sister, hug me."

"Um... ah, strangled, strangled, you want to murder, ok ok, I was wrong, I apologize."

Inside a hotel room in downtown Toronto.

Amy Adams and Jessica Chastain frolicked for a while, continuing to flip through a pile of copies of newspaper reviews on "The Ghost Story" in front of them, which Amy had just asked for from the New World Pictures team.

It was the second day of the premiere of "Ghost Story".

In another room of the hotel, Danny Morris called a meeting of several staff members who came together this time, and the discussion was naturally about the follow-up announcement of "Ghost Story".

Compared with the two girls who can only browse some movie reviews, the New World Pictures team has already made a detailed media feedback report.

Although some negative comments are inevitable, based on the feedback from dozens of North American mainstream media film critics today, according to preliminary estimates, the comprehensive media score of "Ghost Story" is as high as 8.3 points, which is quite an excellent score.

That being the case, there is no need to be restrained in the next announcement.

Compared with "Titanic", which is only 3 months away, the schedule of "Ghost Story" is very tight. The opening schedule is confirmed on September 9, and today is September 26. The time is less than two weeks. Therefore, it is necessary to create momentum as quickly as possible.

Of course, it also needs to be within the budget,

After all, it is an ultra-low-budget film, and "Ghost Story" will not have any expensive TV commercials. The team can only use a limited budget to find ways to create heat.

Fortunately, this movie has another advantage, which is the support from Tinkber.

Tinkber's autumn new product launch conference will be held on September 9, which is the second day after the filming starts.

The two parties have reached an agreement before, as long as "Ghost Story" can get good feedback at this Toronto Film Festival, Tinkber will help recommend this film in the next autumn new product launch conference and subsequent product marketing that will attract global attention. For a movie of the size of Tinkobel, just this incidental marketing is enough to bring an advertising effect equivalent to tens of millions of dollars in publicity and distribution.

Now, the film's comprehensive media score has reached 8.3 points, and Tinkber will definitely make a move.

However, before that, Daenerys Entertainment still has to create as much momentum as possible.

"I think you can stir up controversy, which is the most direct way to increase the popularity of a movie," a staff member said to Danny Morris in the hotel room, and also picked out the Boston Globe. The film critic, went on to say: "This review by The Boston Globe is obviously biased. It doesn't discuss the plot of Ghost Story, but attacks the film's use of iRec's rough production techniques, arguing that Ghost Shadows is not a movie at all. Movies, we can create topics from this point.”

"Sean is right, Danny, I have already thought of some rebuttal theories. If the picture and sound are not good enough, it is not a movie. Then, are the silent movies in the past considered movies? Are black and white movies considered movies? As long as The debate was heated enough that two weeks was enough time for Ghost Story to be known all over America."

The person said in a humane way: "I think we should be more cautious. "Ghost Story" is a new attempt at ultra-low cost. We can't deny this. , No matter what the result is, it will inevitably make many people feel that "Ghost Story" is cheap and not worth entering the theaters. Therefore, word-of-mouth of the movie should still be the first priority."

"This is not a big problem, we just need to frequently mention the affirmation of "Ghost Story" by famous film critics such as Roger Ebert in the review draft that can influence."

"Actually, it's just a question of making a point of provoking controversy. It can't be too much."

"Also, regarding the brand-new type of pseudo-documentary film, it is also worthy of our focus on marketing. The first big pseudo-documentary film is just a gimmick, coupled with the quality of the film and proper publicity, I believe many viewers will buy tickets. field."

"My idea is similar to John's, focusing on the new film genre of pseudo-documentary film, and then combining the horror genre of the film. Danny, I also thought of a slogan, 'a different horror experience'."

"..."

"..."

The lively discussion lasted for an hour, and the team finally drew up a two-week publicity plan, which is mainly divided into two parts. One is to actively provoke controversy based on the article in the "Boston Globe". The public enthusiasm for "Ghost Story" has been aroused within a short period of time, and the other one is "a different horror experience", which focuses on promoting the brand-new film genre of pseudo-documentary films.

Once the plan is finalized, execution begins immediately.

At noon on the same day, an article refuting the "Boston Globe" film review appeared on the Igret Portal, and on Facebook social networks and some film and television forums, various celebrities and big Vs were divided into two factions and began to argue about this. Soon log in to various hot topic lists.

Immediately afterwards, the controversy quickly infiltrated from Internet media to traditional TV and print media.

In just two or three days, countless members of the public knew that a movie called "Ghost Story" was very noisy in the media.

On the other hand, Daenerys Entertainment has not forgotten the promotion of 'different horror experience', because it is to build word-of-mouth for the film.

On Wednesday of the new week, the famous film critic Roger Ebert logged on to "The Late Show with David Letterman" to discuss recent controversies, and at the same time praised the content of the film, claiming that "Ghost Story" has created a A new type of movie.

As the topic of "Ghost Story" is becoming more and more popular, on September 9, another Friday, the movie officially released a trailer on the YouTube platform. The trailer is only 19 seconds long, and it is flickering. The dark lens splicing form creates a suspenseful horror atmosphere.

After careful calculation, the trailer basically has no actual content, but uses graphic techniques to three-dimensionally present the film's textual story introduction about a couple encountering a supernatural event.

Even so, though, the teaser still caught a lot of public attention.

At 9:19 p.m. on September 9th, within an hour of its launch, the number of views of this trailer exceeded 1300 million. As of 12:7000 am the next day, [-] hours after its launch, the cumulative number of views of the trailer has reached nearly [-] million. , so it can be indirectly seen that the promotional operation that lasted for a week has achieved remarkable results.

The New World Pictures team even adjusted the opening scale of the first week, directly increasing from the initial 1200 yuan to 2000 yuan, based on the playback volume of the "Ghost Story" YouTube trailer.After all, unlike "Crouching Tiger, Hidden Dragon", which requires a step-by-step art film, "Ghost Story" is a standard commercial film model although it is a low-cost and small production.

When the popularity is sufficient, the most box office in the shortest time is the kingly way.

Malibu, Pointe Dume Estate.

While the New World Pictures team was working continuously for the promotion of "Ghost Story", Simon has been doing some things around three goals during this time.

It's Saturday, September 9th.

At nine o'clock in the morning, the three invited physicists entered the manor in a special car sent by the Westeros family. Just as they got off the car in the square in front of Shell Villa, Simon greeted them with several women and children. People greeted one by one.

The three physicists are Burton Richter, Steven Weinberg and Leon Lederman.

The three have one thing in common: they are all Nobel Prize winners in physics.

The three old men, who are basically in their 70s and [-]s, were a little happy to see Simon Westeros greet them in person, but when they saw that the young man was followed by not only several beautiful women, but also a little girl, they inevitably gave birth. A bit of a bad feeling.

no way.