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The much-anticipated "The Fifth Element", with 3186 opening screens, only had a box office of 619 million US dollars on the first day, which can be called a failure.In comparison, the box office of "Face Changing" on the first day of the second week is still as high as 1134 million US dollars, almost twice that of "The Fifth Element".

时间进入6月份，完整的5月30日到6月5日首周，差距进一步拉大。

Because of the mediocre performance of "The Fifth Element", "Face Changing" won the single-week box office champion without any suspense. , reaching 36 million U.S. dollars.

Let's talk about "The Fifth Element". In the first week and seven days, this blockbuster, which is also a blockbuster with an investment of 2827 million yuan, opened with a box office of only [-] million US dollars.

This is basically consistent with the North American box office performance of "The Fifth Element" in Simon's memory.

Before any movie is released, the box office data is difficult to predict. However, if you deduce the reasons from the results, you can often find too many signs.

In the past, "The Fifth Element" was not actually a failure. Although it failed at the box office in North America and only earned a total of more than 6000 million US dollars, it sold [-] million overseas. In addition to the follow-up video tapes and other channels, Sony is actually A decent profit was realized.However, the biggest regret is the failure of the North American box office.

As for why North American audiences don't like this movie, it probably starts with cultural differences.

After all, Luc Besson is a French director. One of the characteristics of this director is that the films he produced as a producer often sold well, but the films he directed himself were very unstable at the box office, and many of them even failed badly at the box office.This is not to say that Luc Besson is not good enough, the main reason is that the other party likes to carry all kinds of private goods of his own too much. "The Fifth Element" is quite typical in this respect.

The first is the casting of the film.

At the beginning, Disney sent invitations to many first-line celebrities in Hollywood, but under Simon’s quiet interference, the big celebrities who were close to Daenerys Entertainment basically chose to refuse. In the end, the male lead of the film still fell into the original version. on Bruce Willis.

In recent years, except for the "Die Hard" series, which has become more and more expensive but can't make it to the box office, Bruce Willis has been reduced to a second-tier status, and his box office appeal is open to question.

And the heroine.

For such a blockbuster, as the film's first heroine who is more important than the male lead, it should have chosen a first-line Hollywood actress, at least with enough popularity. However, although Milla Jovovich I don't know where he was slapped by Simon, a big butterfly. Luc Besson, who has considerable autonomy, still chose another newcomer this time according to his own preferences.

Except for its beautiful and hot appearance, it basically has no characteristics, let alone box office appeal.

Although blockbusters are not so dependent on actors, but a mediocre blockbuster that can be watched or not, if some top stars can participate, the result may be completely different.

In short, "The Fifth Element" lacks top Hollywood stars with box office appeal, which is one of them.

The second is the plot.

According to Luc Besson, this original science fiction has been conceived since he was a teenager. Although the story is quite complete, the plot is a bit of a hodgepodge, and it lacks the hearty feeling of a high-concept Hollywood film in one go.

Speaking of it, whether it is "The Fifth Element" or "Valerian: The City of a Thousand Planets", which was regarded as a sequel 20 years later, the box office encounters in North America and overseas are almost the same.

Therefore, it can be seen that the North American box office failure of "The Fifth Element" is not accidental.

Luc Besson's various private goods, relying on big productions and big scenes, can often achieve good results in overseas regions where the film market lags behind North America. It is not so easy to get people to buy tickets to enter the venue.

Even more, this has also become the general box office trend of many blockbusters with CG special effects. North America is mediocre, but overseas is a big hit.

A typical example is Bangbei's last few "Transformers". When the North American box office of "Transformer 5" is only 1.3 million, it can still sell 4.7 million overseas. It can only be said that audiences outside North America are too easy to satisfy.

In any case, the failure of "The Fifth Element" at the box office gave up the market space for "Face Changing" to be fully utilized in the next week.

Then came June 6th, the first full box office week in June. Daenerys Entertainment’s first CG special effects blockbuster in the summer was released. In the end, "Tornado", which still cost 6 million US dollars, had a large opening screen. It reached a new high, reaching 1 yuan.

The large-scale premiere ceremony was also held in advance. Surprisingly, the comprehensive media score of "Tornado" hit a new low after "Face Changing" and "The Fifth Element". , the comprehensive media score of the film is only 6.3 points, barely passing.

Hollywood's "Variety Show" magazine's comments can fully sum up the aspirations of most media: "A mechanical and rigid high-concept movie with facial makeup of the characters, and the plot can be guessed from the beginning to the end."

Things suddenly became interesting.

One of the reasons for the failure of "The Fifth Element", which was just released, was that it was too complicated.

Now, the problem with Tornado is, it's too simple.

Fortunately, the suspense did not last long. After June 6, the box office on the first day was released very quickly, with a box office of 6 million US dollars, which was even more amazing than "Face Changing". Obviously, the audience liked such a simple popcorn movie very much.

In the following full first week, "Tornado" opened with a final box office revenue of US$8631 million, easily winning the single-week box office championship.

Affected by "Tornado", "Face Changing" began to drop sharply in the third week of its release. The box office fell by 47%, which was close to half. , 2699 million is unlikely, but it is safe to break 1 million locally.

The production cost of the film is 1 million US dollars, the publicity expenditure is 5000 million, and the domestic market is 60 million. According to the strong Daenerys Entertainment, it can currently obtain more than [-]% of the box office share from local theaters, which is enough to recover most of the production costs. It can achieve quite lucrative profits, not to mention channels such as post-production video tapes.

Then came The Fifth Element.

The first week’s US$2827 million was not high. The next week was crushed by “Tornado”, and the box office fell by 41%, earning US$1669 million. The cumulative box office in the two weeks was US$4496 million. .

The new head of Vivendi announced his ambition to enter Hollywood last year. Unexpectedly, the first highly anticipated blockbuster project ended in such a result. Not only the North American media sneered, but even French reporters It was so weird, and for a while, Marie Melière was ashamed.

North America's summer holidays continue.

In the golden June schedule, after "Tornado", there will be three new films starting on June 6, two of which are blockbusters with an investment of more than 6 million US dollars, but unfortunately none of them can pose a threat to "Tornado".

In the second week of its release from June 6th to June 13th, the box office drop of "Tornado", which had an amazing start, was once again beyond many people's expectations.You know, "Tornado" is not a long-term word-of-mouth literary film, but a typical popcorn. Coupled with a saturated distribution strategy, the 6% drop in the next week is very rare, even if it is not a miracle.

Therefore, in just two weeks of release, the cumulative box office of "Tornado" has reached 1 million US dollars, which is equivalent to the cumulative volume of the previous three weeks of "Face Changing".

Judging from this situation, "Tornado" is very likely to become the first film in 1997 to break through 3 million US dollars at the local box office.

Then, on June 6, "American Pie" produced by Daenerys Entertainment's New World Pictures was released.

This film, which was once a small and big movie in history, still did not disappoint this time. The production cost was only 1000 million U.S. dollars. Although the publicity budget also reached 1000 million U.S. dollars, the total investment was 2000 million U.S. dollars, but it spread rapidly through word of mouth. Based on word-of-mouth, the film opened on a scale of 2773 screens, and earned $3461 million in seven days in the first week.

According to the step-by-step accounting rules, it is equivalent to directly recovering costs and starting to make profits.

However, "American Pie" did not win the box office average of the week, and "Tornado" still dominates the list. In the third week, the box office fell slightly, reaching 35%, and the revenue was still as high as 4150 million US dollars. 1 million US dollars, breaking 9167 million soon.

In addition, following a 43% drop in the fourth week and another $1539 million in revenue, from June 6 to June 20, the weekly decline of "Changing Face" in the fifth week of release narrowed to 6%, with a revenue of $26 million. The cumulative box office in the week is 28 million US dollars, which is only 1186 million US dollars away from the 1 million threshold, and the follow-up can basically lie down.

As June is about to pass, more and more people find that this summer, from the release of "Face Changing" on May 5rd to June 23th, for five consecutive weeks, the box office champion was produced by Daenerys Entertainment. occupy.Moreover, the three films released by Daenerys Entertainment one after another, whether it is "Face Changing" or "Tornado", or even the latest "American Pie", even if they did not reach the single-week box office championship, they are still firmly on the list top five ranks.

Not only that, some media have also noticed that compared to previous years, there are significantly fewer other studio films this summer. The mediocrity of Splash.This obviously confirms a certain trend. Other Hollywood studios, under the continuous squeeze of Daenerys Entertainment, are unknowingly reducing their film production.

Let's talk about the three new films of Daenerys Entertainment. "Face Changing" is calculated at 2 million, and "Tornado" is not much different even if it is less than 3 million. In addition, "American Pie", which is expected to exceed 6 million, three films, The domestic gross is expected to reach $1997 million.Based on the industry's 65 North American annual box office forecast of US$70 billion to US$10 billion, just these three films already accounted for nearly [-]% of North America's box office share.

Potential like a broken bamboo.

At this time, the summer vacation is only halfway through.

While the North American summer season is in full swing, across the ocean in China, Jiangsu Satellite TV has launched a singing talent show "Super Girl" since June 6, which has also begun to attract more and more attention.

The first session of "Super Girl" started on June 6. Throughout the weekend, Jiangsu Satellite TV broadcast the audition clips of this reality show. Choose the scene.

China’s ratings statistics at this stage are still quite rough. However, in Jiangsu alone, “Super Girl” created 41% and 56% of the province’s ratings in the two selected nights in the first weekend, respectively. All other large and small city-level and county-level TV stations squeezed away and quickly showed their edge.

In the following two weekends, the ratings of "Super Girl" rose steadily, and because Jiangsu Satellite TV had already been listed on the star, it began to attract nationwide attention.

最近的6月21日和6月22日两期节目，这档真人秀的省内收视率已经冲到76%高位，逐渐开始成为千家万户都在讨论的热点。