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inside the laboratory.
Girl C, leaning on Simon's arms, watched her boss open the iOS version of the office software suite developed by Microsoft for her, and said with a smile: "Because of this, Bill must have been very angry. At first, Microsoft wanted to delay, so I directly Tell him that if Microsoft can't fix the iOS version of office before our spring conference, or deliberately give us a defective product that is difficult to operate, then Microsoft's office will never enter the iOS platform, and we will launch our own office software and industry standards."
Simon smiled and asked, "How did Bill answer you?"
"It's just that we got the software on time," Claire raised his chin towards the computer screen, and then leaned towards the man behind him: "Boss, actually, I think we can compete with Microsoft, although I can understand some of the boss's point of view." Consider, but, at least, it will not be too difficult to get a market share of more than 20.00%. As long as it is 20.00%, with the current size of the PC industry, our market value can at least add 2000 billion U.S. dollars. Well, that company How about Dell, whose market value recently exceeded 2000 billion?"
Simon did not answer directly, but asked, "What do you think is Tinkber's greatest competitiveness?"
Miss C said without much thought, "Of course it's innovation."
"Yeah, innovation," Simon said: "The reason why Tinkber can rise so quickly is that we have successively launched a number of consumer electronics products that did not exist in the market before or were extremely small. Looking at the iMac, in When the PC industry has entered the era of Red Sea competition, does this product have anything to do with innovation?"
"It doesn't matter why, our iOS system is the biggest... well, innovation."
At the end of Miss C's speech, she felt a little embarrassed.
iOS can only be said to be 'new', but it has nothing to do with innovation.
Simon smiled, and continued: "So, no matter what, if Tinkber wants to develop for a long time, the most important point is not to forget your core development ideas, and don't limit yourself to some simple ideas. In the product field, it is also very, very important not to follow the trend and chase other people’s products that are already quite mature, unless you can be sure that the similar new products you have launched have an absolute leading edge in innovation. Perhaps in the future many years later, you will find that in the field of electronic products It has reached the extreme, and Tinkber can break through again, even if it is a car or something, there is nothing wrong with it."
After Claire heard what her boss said, Chick Peck Mi nodded.
However, Neil Brantly, who was quite understanding next to him, said, "Simon, you just mentioned cars. This seems to be an extremely mature product field?"
"Of course, that's why I also said that there must be an absolute breakthrough, for example, to completely overthrow the current fuel vehicle industry, and Tinkber can make more environmentally friendly electric vehicles."
When Claire heard this, she also started to argue with her boss: "Boss, in fact, electric cars are not environmentally friendly at all. I remember you said in the previous chat that rechargeable batteries seem to be more environmentally friendly than disposable batteries, but in their entire life cycle Inside, it also needs to consume a lot of resources and leave heavy polluting waste that is difficult to deal with. If we make electric vehicles, the battery will definitely be larger, which means more serious environmental protection problems. Also, electricity, simply speaking, uses Electricity seems to be environmentally friendly, but at this stage most of the power source is still thermal power generation that produces a lot of pollutants.”
Simon smiled and listened patiently, and said: "It's a sharp analysis. However, we know this, but it doesn't mean that everyone knows. C, as a businessman, if we want to succeed, we must highlight the advantages of our products as much as possible." Various advantages, make users ignore or forget some disadvantages."
"Got it, boss, then, can I find some time to learn more about the electric vehicle industry?"
"No, it's not the right time yet. The development of rechargeable batteries has been very rapid these years, but there is still a lot of room for improvement. It won't be too late to wait five or ten years. You know, the timing is actually too late. It's very important," Simon said here, remembering something, and said to girl A next to him: "The article I read on the plane, do you take it with you?"
Girl A nodded, took out a folder from her satchel and handed it over.
Simon took it, opened it, searched among the excerpts of several pages in the folder, and quickly found a copy, and said to Miss C: "Look at this, this is a Canadian wireless communication manufacturer named RIM, However, RIM is only a paging solution provider until now, and has not launched its own terminal products. This article is also RIM’s warm-up for its first pager terminal. In my opinion, this is also a very Unwise development strategy, the pager market has been developed for so many years, and there are still many monopoly giants, this company does not have much advantage.”
Girl C read the article quickly with both hands of Simon, thought for a moment, and said, "Boss, if there is anything in this article that attracts you, I think it should be RIM's two-way paging technology and data packaging solution, right?"
"Smart," Simon praised, saying, "Traditional paging is one-way. RIM proposed the concept of two-way paging, which is a breakthrough. In addition, because of the current wireless network environment, RIM's data packaging scheme , and can save traffic to a large extent, which is also a breakthrough. The traffic resources saved by one or two pagers using this technology may not be obvious, but if there are 2000 million or even [-] million pagers using the data packaging scheme products, the resource savings are considerable.”
"Boss, what do you mean, let's buy this company and do... Well, even so, you just said, boss, it's not suitable to be a pager?"
Simon closed the folder, handed it to Girl A again, and said, "Just to let you see, Tinkber can focus on a few of his own products now, and I'm not sure if you can do a good job here."
Claire immediately complained: "Boss, you just said that we should work hard to break through?"
Feeling the soft body of C girl twisting and shaking in his arms, Simon quickly surrendered and said with a smile: "Okay, okay, let me talk about my thinking, RIM's technology, the advantage of being a pager is not obvious, but , you can try to make a business mobile phone that can send and receive emails at any time.”
Having said that, Simon gestured to the side, and Neil Brantly, who had been listening carefully, quickly handed over a pen and paper not far away.
Simon picked up the pen and quickly began to draw the style of the BlackBerry mobile phone in his memory: "Probably like this, this business phone should have a larger screen for easy reading of emails, and a full keyboard for easy writing and sending and receiving of emails. Developed With this mobile phone, we can build our own server to provide business users with the ability to send and receive emails anytime, anywhere, and even integrate Eaglet’s ICQ instant messaging software to realize online chat.”
After Claire heard it, she didn't have a bright feeling in front of her eyes: "Boss, can this work?"
Simon smiled and said: "First of all, technology, RIM's patent, can easily be extended to online email sending and receiving. In addition, unlike pagers, the advantages of data packaging are more obvious on this phone. In addition, There must also be a price that users can accept. Finally, it is marketing. Whether it is iCam or iPlayer, the success of iCam and iPlayer is due to the marketing component, which we cannot deny."
In the past, the success of BlackBerry was largely due to accidental factors.
During the 2001/911 terrorist attack in [-], the demand for wireless communication increased significantly in a short period of time, resulting in data congestion. As a result, Vice President Dick Cheney's BlackBerry mobile phone was in the limelight, because the BlackBerry server was independent and could maintain communication smoothly.Immediately, the BlackBerry, which has been launched for two years, received attention.
After 911/100, BlackBerry quickly gained 2008 million users, and then showed a geometric explosion. At its peak in 8000, BlackBerry had 800 million users worldwide, and its market value once exceeded [-] billion US dollars.
Then, the Apple mobile phone was born, and the Blackberry quickly declined.
This is not to say that BlackBerry is not good enough, but that each era has its limitations. BlackBerry is only suitable for 2G and 3G eras, and Apple is right in the future.
Chapter 1106 Very empty
For BlackBerry, Simon first considered handing it over to Nokia, and then Scooper, who planned to enter the field of wireless communications, was not considered by Tinkber.
Mainly because it doesn't fit right now.
However, after some exchanges in Tinkber's laboratory and during the subsequent dinner, this project was snatched by Miss C, who planned to use it to enter the mobile phone field in advance. After all, like PCs, in recent years, with the mobile communication With the development of the industry, the annual global mobile phone shipments are also showing explosive growth.
Regardless, the phone is ultimately just an excess.
Although the market value of the former BlackBerry reached 800 billion US dollars at one point, it was more due to the conceptual operation. This mobile phone lacked the super-sticky user base like Apple. When the new era came, it was almost eliminated in a blink of an eye.
In short, since Tinkber will make a mobile phone sooner or later, it is also a good choice to practice it now.
It's better to succeed, but if you fail, you fail.
Then there is the question of names.
Reminded by Simon, Tinkber has applied for a large number of trademarks beginning with the 'i' series around the world, of which 'iPhone' is naturally included.
Since it is a mobile phone that uses Internet mail transmission technology as a breakthrough, it seems that there is no problem in using the iPhone trademark, but Simon firmly opposes it.This phone is too far from the iPhone in Simon's memory. It is a waste to use this trademark in advance.
However, the Blackberry proposed by Simon based on the button design similar to the blackberry fruit layout is incompatible with the naming rules of Tinkobel products.
Now that it is decided to do it, of course it cannot be treated differently from the beginning.
What's more, if a product with an unconventional name is suddenly launched outside Tinkber's 'i' series, it would be a nightmare for obsessive-compulsive disorder, and Simon, who also has some obsessive-compulsive disorder, would find it difficult to accept it.
After some discussion, I decided to name it iBerry after a little compromise. 'Berry' is the collective name for 'berry, berry'? Blackberry? It's not just black this time around either.
Plan finalized? Then came the acquisition of Canada's RIM.
This company also took advantage of the wave of new technology to conduct an IPO last year, but the volume is very small, and the current market value is less than 3 million US dollars? If it drags until the Nasdaq turns around?Moreover, even without this company, it is not difficult to independently launch the iBerry mobile phone with the huge technology accumulation of the Westeros system.
These are the things that Tinkber's team needs to be responsible for.
The next day is January 3th.
Friday.
Simon came to San Francisco on Wednesday? Stay here for two days? In the morning, he departed for the east coast as usual.
Inside the cabin office of a Boeing 767.
After the private jet took off? Simon first paid attention to the Hollywood box office situation in the past week.
2月28日到3月6日的一个票房周? 上映第三周的《BJ单身日记》以33%的较大票房跌幅再收1946万美元? 依旧轻松夺取单周票房冠军宝座,影片累计票房已经达到8611万美元。按照一部影片的跌幅规律,上周深跌,本周下跌幅度将会收窄,因此这部爱情电影很可能在未来一周内实现破亿? 成为丹妮莉丝娱乐1997年度第一部亿元票房俱乐部影片。
No.2 and No.3 on the list are occupied by two reruns of Star Wars? There is nothing special about it.