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Page 264



According to preliminary statistics in New York, from the outbreak of the war on February 2 to the present, in about a month, Cersei Capital has obtained a book profit of more than 17 billion U.S. dollars. The profit mainly comes from the 16% surge in the S&P 25 index related futures.

After this operation, Cersei Capital will focus more on Apollo Management Company and Black Rock Asset Management Company.

The improvement of the overall economic situation in the United States is just conducive to the development of businesses such as corporate mergers and acquisitions and asset management.Of course, Cersei Fund Management will still retain it, but it will be more inclined to micro-hedging of specific stock securities and other combinations.

After a busy day, he took a shower and changed into a pullover and slacks. Simon checked the time. It was past eleven o'clock in New York. Janet must have gone to bed, so he didn't call again. Women never I don't like answering the phone, especially when I'm asleep.

Simon, on the other hand, is a night owl. He had just passed the hotel in Los Angeles, and he didn't feel sleepy, so he came to the PC room on the first floor of the villa.

The computer room is like a mini personal computer museum, of course not as complete as a real museum.

Simon arranged such a computer room mainly for the convenience of checking the compatibility of various versions of IE browsers developed by Eaglet with different operating system platforms and computers with different configurations.

Speaking of it, Simon didn't like the state of a lot of operating systems coexisting at this time, and he was quite resistant to many personal computers with low configuration.However, the generally expensive personal computers in this era are far from being able to be updated at will. If Eaglet wants to get the most customers in a short period of time, it must be compatible with as many platforms as possible.

However, in the development of IE browser, Igret also began to obviously lean towards Microsoft's Windows system.The feature update of this operating system platform is more timely than other operating systems.

There are several rows of various personal computers in the spacious room of more than 200 square meters. Simon randomly selected three IBM compatible computers with different configurations side by side and turned them on. He opened the chair and sat down. Log in to your email.

Click to open an email from Carol Bartz.

Unsurprisingly, the female executive in charge of Igret's software business was discussing raising the price of IE browser software again in the email.

According to the extent of the explosion of Internet users in recent months, Eaglet Company expects that the growth of Internet users in 1991 will definitely exceed 500 million. The installed capacity of IE browser software will only increase due to the free trial plans successively launched by America Online and other Internet access service providers, and may even reach tens of millions.

According to the ISP pricing of US$10 per set of IE browser software, the installed capacity of tens of millions means hundreds of millions of dollars in revenue.

From when Simon brought Tim Berners-Lee to the United States until now, it has created a company with a software sales revenue of over [-] million in just two years, which is already very rare.However, Carol Bartz believes that the commercial potential of IE browser software is far more than that.

Simon certainly understands the commercial potential of IE.

However, apart from Simon himself, most of the senior executives within Eaglet feel that the price of the IE browser software is low. For $10, you can get more content and features than most current operating systems, which is almost free.

Especially this time, when Igret completely monopolized the patent of the graphical interface browser of the World Wide Web platform.

In the original time and space, Netscape was only one of the authorized manufacturers of the graphical interface browser technology of the World Wide Web platform. For such a company, the market value of the year it went public easily exceeded 10 billion US dollars.

Now, Simon has no intention of opening up the patent licensing of the World Wide Web browser, so, at least on the World Wide Web platform, the browser software will only be the only one.

Even, even other versions of browsers that bypass the Igret browser kernel are impossible, because the bottom-level technical patents of the World Wide Web are also in the hands of Igret, and other software manufacturers want to develop browsers, unless they choose Other web technology platforms.

However, with the world wide web technology taking the lead at this time, there is not much room for development of other types of networks.

At the end of the day, this is monopoly.

Simon has already rejected Carol Bartz's price increase proposal before, and the low price strategy has been determined from the beginning.After all, if the sudden price increase of the IE browser makes manufacturers in the industry feel the threat of Eaglet’s monopoly on World Wide Web technology, it is difficult to guarantee that other manufacturers will not temporarily support network technology standards based on other technologies.

Although it is difficult for other technical standards to pose a threat to World Wide Web technology, it is trouble after all.

After simply replying to an e-mail telling Carol Butts not to bring up the subject again, Simon started scrolling through other unread e-mails.

While he was busy, the sound of high-heeled shoes came to his ears. Simon looked up from the computer screen. Claire, the C girl, put a glass of water in his hand, and the girl was holding a folder in her hand.

Simon smiled and nodded to the side: "Come online with me."

Claire put the folder on the computer desk and sat down beside her.A pleasant fragrance came, which made people feel refreshed.

Simon picked up the water glass and took a sip, gestured to the folder that Miss C put down, and asked, "What is this?"

Claire handed over the folder and said, "I recently made a business plan, boss, can you read it for me first?"

Simon nodded, took the folder and opened it.

Miss C explained next to her: "The inspiration for this business plan comes from some documents that you showed us, boss, one of which is the eliminated Igret blog activity plan, which was a photo sharing activity, the reason for being rejected It is too difficult for users to upload pictures to the Internet, and the steps are too cumbersome. Moreover, the current mainstream digital cameras that can directly use floppy disks as carriers to upload pictures to personal computers are too expensive. I am thinking about whether it is possible to develop a price A moderate card camera dedicated to sharing photos on the Internet, with the growth rate of Internet users and the desire for expression that most people do not lack, I think this business plan is very promising.”

When Sandra entered Ygritte's personal homepage platform, Simon gave her a digital camera for picture sharing.

I vaguely remember that the Panasonic digital camera has only over 70 pixels, but the price is as high as 6000 US dollars, which is more expensive than most mainstream personal computers today, and it is indeed not affordable for ordinary people.

Moreover, most of the current personal computers do not support picture display very well.Only the first computers in the last two or three years combined with Eaglet’s IE browser software can achieve a relatively impressive picture display function, but in fact, the display effect is only equivalent to the pixel level on paper newspapers , is completely incomparable with the 1080 display in Simon's memory.

In order to adapt to computers with lower configurations, IE at this time also specially developed a no-picture mode.

This is the inspiration that Simon had when he used the mobile phone from his previous life.

The first semi-smartphone in my memory, the screen is only 2.5 inches, can support touch screen, and it is still using 2G network, so the effect of networking is naturally conceivable.At that time, when the built-in browser of that mobile phone was connected to the Internet, it supported the no-picture mode.

I am used to using more high-end smartphones, so I will naturally be very uncomfortable browsing the Internet on a straight tablet.But for Simon, who was in contact with a mobile phone for the first time, browsing news, reading novels, and logging in to forums through a small mobile phone screen, even if the picture display was turned off for the sake of network speed and saving traffic, it seemed that Simon saw another world.

The Igret Portal, which is gradually enriched in content, is the same for current users.

Even if there are no pictures, the functions provided by Eaglet are rich enough, such as information, blogs, mailboxes and even games.

After all, the newspapers that people read in this era are not filled with a lot of pictures on every page.

However, although Eaglet's IE browser does a good job in the no-image mode for low-end configuration computers, image display is definitely a trend.

In the next few years, personal computers are destined to support more and more rich multimedia functions, and picture content is destined to be a crucial category of content on the Internet platform before the Internet develops into the streaming media era.

In addition, Ygritte's early entry into social network services will definitely increase users' desire to share pictures online. Therefore, the plan proposed by Miss C is indeed very feasible.

While flipping through Miss C's business plan, Simon's mind unknowingly diverged further.

Not only is there a limit to uploading pictures, but today's personal computers, whether it is the software of the operating system platform or the hardware surrounding the personal computer, can only be described as lacking.

The online software store plan that Eaglet has begun to promote can greatly enrich the software ecology of personal computers in the next few years.

However, on the hardware side.

It can be seen from the motherboard interface of the personal computer at this time.

Now mainstream personal computers generally have only two kinds of hardware interfaces, serial interface and parallel interface. Whether it is a monitor, a printer or a keyboard and mouse, they can only be connected with these two interfaces.The network crystal head interface, USB interface, PS/S interface and even audio interface in Simon's memory are still missing.

The lack of interfaces actually means the lack of hardware ecology around personal computers.

At this time, America Online was connecting users to the Internet. Due to the lack of hardware and interfaces, in addition to the modem, it had to provide users with a hardware network card directly plugged into the motherboard with a network cable interface.

In Miss C's business plan, she plans to develop a digital card camera with a 3.5-inch floppy disk as the image carrier, which is probably the only choice for this camera to be promoted.

After all, apart from the floppy drives that are as popular as serial and parallel interfaces on personal computers at this time, there are really not many ways to transfer pictures from digital cameras to computers conveniently and quickly, and further upload and share them on the Internet.

As for the flash memory and USB that people later took for granted, what is that?

Since there is no one now, but there is an inevitable huge market demand, then this obviously means a big business with inestimable potential value.

Moreover, the interface does not need to be developed too much, a USB is enough.

As long as USB or a similar interface solution is developed in advance, you can try Microsoft's interface to create an entire hardware ecosystem.At that time, not only digital cameras, the application of this interface can also be extended to hardware such as keyboards, mice, MP3 players, mobile phones, and stereos.

Although it is just a small interface, if the annual installation volume reaches hundreds of millions, not to mention the benefits that the surrounding hardware ecology may create, the patent licensing fee for the interface is enough to make the manufacturers of the technology develop a lot of money .

In Simon's memory, the patent of WiFi technology is in the hands of an Australian university.

Just for the patent fees applied to various types of WiFi chips, the university can easily enjoy a net income of more than $10 billion per year.

In comparison, the application of USB technology is definitely far more than that of WiFi.

Chapter 403 Birthday Party (Revised)

Simon was concentrating on flipping through the business plan in his hand, when another voice came from his ear, and the D-girl Deborah Lipman also walked in.

Signaling Deborah to sit down on the other side, Simon raised the business plan of Miss C in his hand and asked with a smile, "Do you have any ideas?"

Deborah shook her head embarrassedly: "Not yet."

Girl D said, she couldn't help but glance at the other side of Simon, worried that Claire would expose herself.

In fact, girl D has also come up with a business plan, and she hopes to set up a cosmetics company.

It's just that after the business plan was submitted to the vase fund team affiliated with Cersei Capital, it didn't pass the review at all, and it was quickly called back.

Janet also said that the girls can only submit proposals once every six months, and if all the proposals they submit during the five-year contract period fail to pass, the 1000 million investment will be forgotten.

Moreover, Janet also forbade them to bother Simon with the plan that failed.

If you get caught, just get out.

After the initial burst of excitement, the girls soon discovered that the Westeros family's money was actually not easy to get at all.

Simon didn't know the details behind these, so he didn't know that, apart from the two plans closely related to Ygritte from the housekeeper Alice Ferguson, the only one that passed during this period was Miss C's card camera plan.

The business plan in hand, market research, prospect forecast, investment budget, development cycle, operation ideas and other core points are clearly explained.

In some accompanying materials, Miss C has even reached an agreement with a senior engineer of the camera giant Kodak who focuses on the research and development of digital cameras.

As long as the project plan can be passed, the engineer will leave Kodak and set up a company with Miss C. The other party will focus on camera research and development, and Miss C will be responsible for the company's financial marketing and other affairs. The two will each share 25% of the company's shares, and the Vase Fund Invest $100 million and get the remaining 50% of the shares.

Card cameras are actually consumer-grade digital cameras, as opposed to professional-grade digital SLRs.

The top-level SLR digital camera of this age has a maximum pixel of more than 150 million, and the price is naturally as expensive as the camera that Simon gave to Sandra, and it is not uncommon for tens of thousands of dollars.

However, the card camera that Miss C intends to develop has only 320320 pixels with a resolution of 10x[-].

This level of picture quality is definitely enough for personal computers in the early 90s, because the resolution of mainstream personal computer monitors is probably at this level. Pixel card machines are not outdated either.

Since it is a complete Internet camera, it is natural that there is no need to take into account the printing quality.

Moreover, compared with the mainstream CCD sensor of this era, the core sensor element of digital cameras, Miss C also intends to use the CMOS sensor that has been marginalized.

Both CCD sensor and CMOS sensor were born in the 60s, and they already have decades of development history.

The advantages and disadvantages of the two sensors are also very clear. The CCD sensor has relatively excellent imaging quality, but the process is complicated, the price is expensive, and the power consumption is also very large. The imaging quality of CMOS is low, and the advantage is that the process is simple and the energy consumption is very low. Most importantly, the price is cheap.

Of course, no matter how simple the CMOS process is, it cannot be developed with an investment of only 100 million US dollars.

The main components of the camera that Miss C plans to develop will be purchased and customized from the corresponding manufacturers. To put it bluntly, it is an assembly machine.

Of course, even the iPhone in Simon's memory, according to this line of thinking, is actually just an assembly machine.

The senior engineer who planned to quit Kodak was mainly responsible for developing the camera control system, combining a series of components into a whole, and optimizing the cost of the card machine.

For the plan in Simon’s hands, Miss C hopes to control the cost of the planned card camera at around $300 on the basis of ensuring certain image quality and functions, and the sales price is $500. $500 is still a bit expensive for a compact camera with simple functions, but it is also within the spending power of middle-class users who can access the Internet in this era.

Moreover, as long as the market demand is large enough to achieve economies of scale, the cost and selling price can certainly be further reduced.

The US$100 million investment in the first phase is mainly used for prototype research and development and the production of the first batch of products to test the water. Miss C also plans to conduct marketing directly through the Internet platform, which can save costs as much as possible.

If the market feedback meets expectations, the second round of financing will be conducted from the Vase Fund.

The duration of the entire business plan is 3 months.

After reading the business plan in his hand, Simon found that he couldn't make any more suggestions for a while.

Miss C's idea is absolutely correct. Even if this attempt fails, the fact that she chose the CMOS sensor with great foresight is enough for Simon to support her to continue to try.

CMOS sensor, but later the mainstream sensor for camera phones.

It can be said that this card machine plan is similar to the camera phone that has been widely involved by various manufacturers many years later.

Moreover, whether it is this compact camera or the camera phone in memory, it is people's desire to express that is firmly grasped.It's just that many years later, everyone turned directly to the mobile social platform. At this time, this card machine focuses on the PC social platform.

Now that Simon has launched social networking business on the PC side in advance, this card camera at this time definitely has a very considerable market potential.

Think about it, when a person goes to a party, travels, gets along with children, and plays with pets... Take a photo with a card camera, pull out a floppy disk, and transfer it directly to the computer and upload it to the Internet conveniently and quickly. Everyone shares the bits and pieces of their lives and gets likes and comments from many people around them, which will definitely bring joy and satisfaction in social interaction.

If card cameras become popular and users upload a large number of pictures, it can also quickly enrich the content resources of the Internet.

Closing the business plan in his hand, Simon hesitated for a while, and did not say what he planned to give additional support to this business plan for the time being, and waited for Miss C to come up with results.So I just asked: "The 3-month research and development period, is the time a bit rushed?"

Claire shook her head and said: "Neil has already completed a simple prototype in private, and submitted his own plan to Kodak. It's just that Kodak has never paid much attention to the digital camera business. It took 3 months, mainly for the The prototype is further optimized, as well as custom procurement and assembly of components."

The Neil that Miss C talked about was Neil Brantly, the senior engineer who planned to quit Kodak.

Simon thought about it for a moment, and soon felt relieved.

Many electronic products in daily life are actually not as high-end as imagined. Apple’s first batch of personal computers were actually built by a group of founders who pooled their money to buy components and soldered them together in the garage. It can be described as a pure manual DIY.

Because it sold well, I got investment later.

Neil Brantly developed a compact camera in his spare time, roughly similar to when Steve Wozniak invented the personal computer.

For a technical expert with a solid professional foundation, it is really not difficult to independently develop some electronic products.

What's more, compared with professional-grade digital SLR cameras, card cameras are technically much simpler.

In Simon's memory, when technology developed, ordinary people could buy accessories to DIY digital cameras, just like assembling a personal computer.Of course, DIY digital cameras are definitely far from being comparable to professional cameras.

"In this case, it's just the business plan itself. I don't have any suggestions for you," Simon handed the folder back to Claire, and said, "However, maybe you can develop an image processing software. Since this camera is only Consumer-level basic models, the imaging effect will definitely not be too good. It must be very practical to develop an image processing software that allows users to perform simple functions such as image cropping, brightness adjustment, or adding text.”

Claire is very confident in her business plan. She is not like some other girls who hastily come up with a plan just to get investment as soon as possible, so she has done a lot of meticulous work in the early stage.

I took it over tonight, just to let my boss know that I am doing this.

However, after hearing the suggestion of the image processing software, Miss C's eyes still brightened.


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