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What made Rem even more uncomfortable was that with Daenerys Entertainment's current influence in Hollywood, if Simon didn't let go, he would have nowhere to go.Rem is more than 50 years old this year, and he has left Hollywood, and it is impossible to switch to other jobs.

Therefore, knowing that he is being marginalized, Robert Rehm not only cannot resist, but also must do his job conscientiously to avoid early dismissal.

After completing the three-year term in the contract, the two parties broke up peacefully. Rem can continue to look for other jobs. If he is kicked out of the company in advance, there will be no place for him in Hollywood now.

Ella Deutschmann didn't want to be in the same situation as Rem.

However, Ira Deutschman still didn't understand Simon's decision, and asked Ahrendts: "Angie, I understand that Gucci did not intend to make a profit in making "Gucci Mark", but as a brand promotional documentary, should we Shouldn't more people see it?"

"Ella, Gucci is a luxury company, which means that our company's products are not for the general public. If "The Gucci Mark" does not sell well, we will definitely hope that more potential consumers will see this documentary. Now , we hope to create a state where everyone knows this documentary but not everyone can see it, so that Gucci can keep a distance from the public and maintain its own brand style." Angela Ahrendts said , handed a follow-up marketing plan to Deutschman, and said: "So, Gucci plans to add an additional 300 million US dollars in the promotional budget to expand the popularity of "Gucci Mark" as much as possible."

Ella Deutschman took the information and did a simple mental calculation in her mind.

If the number of screens is not increased, based on the North American box office of "Gucci Mark" of 4000 million US dollars, excluding all costs, Gucci's future profit from the box office will be about 300 million US dollars.

Gucci obviously intends to put all the proceeds generated by this documentary into brand promotion.

Thinking of this, Ella Deutschman inevitably asked curiously: "Angie, may I inquire about how Gucci's revenue has been during this period?"

Angela Ahrendts smiled and nodded, and said: "Overseas, I don't know much about it. In the United States, Gucci's sales last week were 803 million US dollars, an increase of 51% compared to the previous week. This week should be able to Breaking through $1000 million."

When Ella Deutschman heard the words, she immediately understood why Gucci was willing to give up the box office revenue of "The Gucci Mark".

The profit margin of luxury goods is very high, but for Gucci in the United States, the gross profit generated by a week's sales probably exceeds the money that Gucci can make from the box office of this documentary.

As the president of Gucci America Branch, Angela Ahrendts can directly experience the boost effect of "Gucci Imprint" on the sales of Gucci products.

The end of the year is the peak sales season. If there is no "Gucci Mark", the weekly sales in North America will basically remain at about 500 million US dollars, which is enough for Gucci's US branch to exceed the sales target of 1.5 million US dollars this year.

Now, affected by the release of "Gucci Mark", the sales of Gucci stores have increased significantly.

The U.S. branch originally expected sales in December to be between 12 million and 2000 million U.S. dollars, but now it is expected to reach 2500 million, which not only far exceeds expectations, but also pushes up the total sales of Gucci U.S. branch this year to 4000. One hundred million U.S. dollars.

Because of the rapid improvement of Gucci's performance, many media have recently been discussing that the Gucci family made a huge loss in business at the beginning of this year.

According to Daenerys Entertainment’s purchase of 1.7% of Gucci’s equity for US$63 million, the company’s valuation at that time was only US$2.7 million.In less than a year, many media believe that the value of Gucci has soared to US$10 billion.

After talking about this, Ahrendts and Deutschman began to discuss the follow-up promotion of "Gucci Mark".

More than half an hour later, when the matter was over, Ahrendts was saying goodbye to Deutschmann outside the office. Today, Madonna, who was wearing a short black windbreaker and black boots, turned around from the stairs.

Angela Ahrendts naturally knew Madonna. After the two warmly hugged and greeted each other, Madonna said: "I also said to call you at night, Angie, the black metal buckle chain handbag that was just launched recently , can you help me find one? It’s out of stock here in Los Angeles, I asked someone to buy it in New York, and the specialty store over there said they don’t have it, it’s really bad.”

Angela Ahrendts explained: "This is a limited edition based on the recent documentary, and there are only 100 of them in total. The store on the North American side released 30, and they were gone last weekend. However, I can get people from Europe will bring you one."

"Thank you, Angie, you are so kind," Madonna held Ahrendts' arm and asked again: "But, since it's so easy to sell, why don't you produce more?"

Angela Ahrendts said with a smile: "If there is too much production, it will not be called a limited edition. These 100 handbags are all numbered, and there are only 100 in the world. There will be no more and no less."

Of course, Madonna would not be ignorant of what a limited edition is, but she just made a joke casually.

The two agreed that Angela Ahrendts would leave without mentioning the money from the beginning to the end.

The handbag Madonna is asking for is priced at $2999, which is already 10 times the price of some basic Gucci handbags.

Gucci is incomparable with the 'king of handbags' Hermès in the field of handbags. In the past, the price of high-end handbags was around US$1000. This handbag with a price of US$2999 can be described as a very cautious attempt by Gucci to hit the higher end. Therefore, it is only 100 were produced.

In order to avoid embarrassing situations such as slow sales as much as possible, this 100 handbags will also be sold separately in North America, Europe and Asia.

The results of the attempt were apparently very good.

The 30 handbags launched by the North American specialty store were sold out quickly last Saturday morning, and now nearly a week has passed, and celebrities like Madonna are still obsessed with it, which shows that this handbag is also very successful in publicity.

Gucci also presented this limited-edition handbag to several actresses who have worked closely with Daenerys Entertainment for street shooting promotion. Although Madonna attended the last Gucci show, she was not here List.

However, Madonna took the initiative to ask for it, and Angela Ahrendts did not hesitate at all. Giving the handbag to the singer will definitely be of great benefit to Gucci brand promotion.

Naturally, Madonna would not appear on Burbank's side for no reason.

Angela Ahrendts left, and Ella Deutschmann sat down in the office with Madonna.

"Maggie, about the documentary about your concert next year, Gaomen Films can take over the project. However, the advance payment of 200 million US dollars plus 40% profit sharing you offered, unfortunately, I can't agree. "

Madonna last spoke with Simon in Milan about making a documentary about her world tour next year.

Simon was lukewarm, but Madonna kept it in mind.

Following the success of "The Gucci Mark" last week, Madonna had her agent hold preliminary talks with Ella Deutschmann.She is a very shrewd woman, knowing that after the success of "Gucci Mark", Daenerys Entertainment will definitely not mind taking over another similar documentary.

Moreover, because of "Gucci Mark", it is definitely easy for Hollywood to attract investment for this type of documentary, but because of a young man who continues to create miracles, Madonna firmly believes that she should cooperate with Daenerys Entertainment.

"Ella, "Gucci Mark" should be able to recover 5000 million US dollars at the box office, and this is only in North America. I believe that my concert documentary also does not lack this potential, so the advance payment of 200 million US dollars plus 40% The profit share is very reasonable.”

Ella Deutschman shook her head and said: "Music documentaries and fashion documentaries are different. Michael Jackson's "Shadow Dancer" four years ago, you must know that MGM arranged 906 yuan for that documentary There were high hopes for the opening of the screen. But it only got $421 million at the box office in the end."

Madonna looked at Deutschman and said with a smile: "Ella, MGM has fallen, and it is difficult for them to do anything well. Everyone knows that."

"Okay, Maggie, let me directly talk about the terms of cooperation that Gaomen Films can accept." Ella Deutschman stopped talking too much nonsense with Madonna, and said, "The budget for this documentary is preliminary. Based on the calculation of 300 million US dollars. We have two plans, one is the cooperation model between Gaomen Films and Gucci Company, Gucci participated in half of the investment in "Gucci Mark", and at the same time paid in advance for the publicity fee, so it enjoys the corresponding share, Gaomen The film industry draws 15% of the distribution commission from the income of each channel."

Madonna also knew that Gucci did not expect to make money in producing "Gucci Stamp", but just to promote the brand, so she spared no effort to invest in it. She had seen the cost figures of "Gucci Stamp" in some recent newspapers.A total of 1000 million US dollars in production and publicity budget, Gucci took out 750 million US dollars, she is not willing to take this kind of risk.

"What about the second?"

"The second is the upfront payment plus profit sharing model you proposed. Daenerys Entertainment bears all production and publicity costs, but I can only give you an upfront payment of $50 plus 20% profit sharing."

Madonna's original $200 million upfront payment was roughly equivalent to buying out the rights to the documentary.Ella Deutschman compressed the advance payment to $50 at this time, which is equivalent to Madonna's current salary level.

After thinking for a moment, Madonna said: "100 million US dollars, 30% profit share."

Ella Deutschman shook her head and said, "Up to 20%."

Madonna grabbed Deutschman's words and said, "Okay, $100 million, 20% profit share."

"Maggie, I mean $50 plus 20% profit sharing. You have to understand that if you don't choose the first option, Gaomen Pictures will bear all the investment risks."

Madonna insisted: "100 million US dollars plus 20% profit sharing, this is my bottom line. Ella, if you don't agree, I will find other film companies to cooperate."

Ella Deutschman had a troubled expression on her face, hesitated for a moment, and then stood up reluctantly and stretched out her hand to Madonna, saying, "Okay, Maggie, let's make a deal."

Madonna got up and shook hands with Deutschman. After sitting down, she felt that if she persisted just now, she should be able to get more.

It seems that Ira Deutschmann shouldn't be so easy to talk to.Everyone in the circle knows that he likes to give ultimatums to people the most.

this time……

The figure of a certain guy suddenly came to mind, and Madonna immediately regretted it even more.

Sure enough, you should stick to it.

However, although she regretted it, Madonna did not regret it. The $100 million advance payment plus 20% profit sharing should also be the final plan that Gaomen Pictures can accept.

Thinking about it carefully, the box office level of "Gucci Mark" is not too much for Madonna to expect. After all, there is a failure case of "Shadow Dancer" before, but as long as the North American box office of this documentary can reach 2000 million US dollars, she will be able to Getting millions of dollars in proceeds is also a lot of money for her.

Moreover, although it is not an extravagant hope, who dares to say that it is impossible.

The team predicts that her next year's concert box office should be able to exceed 5000 million US dollars, and she personally takes 4%, which is 2000 million US dollars.

If the concert documentary under the management of Simon Westero can really do as well as "Gucci Mark" at the box office, only the 20% of the omni-channel revenue of this documentary can catch up with the income brought to her by the concert itself.

This is also the fundamental reason why Madonna did not choose other Hollywood film companies that could give her more advance payment.

Although shrewd, Madonna does not lack the adventurous spirit that this should have.

Chapter 309 Gossip (repair)

Also on December 12, in Japan on the other side of the ocean, after another interest rate hike by the Bank of Japan in November, the Nikkei 1 index still maintained an upward posture in the shock, and broke through the 11-point mark in the afternoon of this day

As of the close in the afternoon local time, the Nikkei 225 index was finally fixed at 40039 points.

While all walks of life in Japan cheered the record-setting moment, a gossip from Wall Street quickly began to spread.

It is said that according to very reliable sources, Cersei Capital, which has been attracting attention from the financial world in recent months, has actually withdrawn from the Japanese market secretly.

All the financial securities product portfolios related to the Japanese market held by Cersei Capital No. 1 to No. 5 sub-funds were packaged and sold to the Japanese consortium by Simon Westeros.Therefore, many hedge funds following Cersei Capital’s operation around the Japanese market during this period are not actually following Simon Westeros, but following the Japanese government!

In the past few months, there have been at least tens of billions of dollars of funds in the entire financial market following Cersei Capital to chase up the Japanese stock market.Everyone knows what it will mean if the rumors are true.

The news was released after the Japanese stock market closed on Friday. Because of the time difference, it was still Friday morning in North America.

The Lehman Brothers team originally planned to let the rumors ferment over the following weekend, so that there would be enough panic effect before the market opened next Monday.

However, the news spread far faster than Lehman Brothers had imagined. It only took one day, not just on Wall Street.

The local North American media who heard the news immediately thought of contacting the relevant people of Cersei Capital to confirm the authenticity of the news.

Immediately, many media discovered that Simon Westeros was not in North America, and even the president of Westeros Corporation, James Raybould, was far away in Europe. Janet Johnston, another important figure in Cersei Capital, also failed to get in touch.Tried to contact Daenerys Entertainment executives on the west coast, but still failed to get any useful reply.

Compared with the media, some investment bank executives and even high-level government officials tried to contact Simon Westeros, but they also failed to contact Simon himself.The James Raybould who was able to be contacted was also a set of ominous words, which is undoubtedly a very obvious default.

So while word spread faster than the Lehman team had anticipated, there was one thing they were right about.

Panic begins to spread!

The goal of Cersei Capital is too obvious, there are too many insiders, and there are various connections that cannot be concealed during the period. From the beginning, Simon did not think that this matter could be concealed forever, and the Japanese obviously did not expect it to be so. The two parties reached an agreement The most important clause in the agreement is actually that after the Japanese stock market turns around, Simon will no longer participate in the short-selling behavior of the Japanese stock market.

Athens, Greece.

Because it was too cold in London at this time of year, Simon and Janet only lived there for three days, and the woman couldn't stand it, so they flew to Athens, the capital of Greece by the Mediterranean Sea.

Simon and Janet had just returned from Johnston’s family’s private island in the Aegean Sea when they received news from North America about the leak of Cersei Capital’s No. 1 to No. 5 sub-funds. Rest in the mansion in the district, and plan to rush to Finland next Monday.

The acquisition team of Westeros Corporation has negotiated the final details of the contract with Nokia, and the two parties will sign the contract next Monday.

Because this day was expected, Simon was not surprised.

Originally planning to keep silent as planned, at noon on Sunday, Athens time, the surprise visit of Haruo Maekawa, the former president of the Bank of Japan, which he met in Melbourne at the end of June, finally interrupted Simon's leisurely stay out of the matter.

Haruo Maekawa and his party consisted of four people. Apart from himself, Yoko Kosugi, the 'gift' that Simon had always rejected, still followed. The reason for the introduction was the translation by Haruo Maekawa and others, and the other two were Haruo Maekawa's assistants.

After a brief greeting from everyone, Simon led Maekawa and his party to the terrace in the backyard of the mansion.

This 6-acre mansion is also built on the hillside. The specially built viewing terrace overlooks the entire city of Athens, but because it is too far away from the sea, it is impossible to see the sea level.However, since the surrounding area can become a wealthy area, the view is naturally excellent.

However, Haruo Maekawa was not interested in admiring the beautiful scenery. Simon, Janet, Haruo Maekawa and Yoko Kosugi sat down at the round table, and waited for the servant to bring coffee. Haruo Maekawa cheered up with a tired expression and said with a smile: "I would also like to congratulate you first, Simon, that "Teenage Mutant Ninja Turtles" game seems to be selling well these days."

Simon took a sip of coffee, nodded with a smile, "Thank you."

"I learned about it in advance before I came here. The royalties system that Yamauchi has adopted for Nintendo these years is really too much. Since Daenerys Entertainment intends to enter the field of video games and has achieved such outstanding results, I think Nintendo is in the game. In addition to companies such as Capcom and Konami, it is also appropriate to give Blizzard Studios a preferential quota overseas."

Nintendo's royalty system, in simple terms, is to review the content of game manufacturers and extract a royalty equivalent to the licensing fee from each game cartridge.

In addition, Nintendo also personally monopolizes the production of game cassettes, which further reduces the profit margins of game manufacturers.

Because Capcom, Konami and other six game companies were the first to become Nintendo’s game content suppliers, after the rise of Nintendo, they granted a preferential policy to these six companies. Capcom and other companies deliberately produce game cartridges by themselves, and they need to pay The royalties are also much lower than ordinary game manufacturers who cannot enjoy special discounts.

The "Teenage Mutant Ninja Turtles" video game released by Daenerys Entertainment last month sold for $60 on a cassette, including the production cost and royalties of the cassette, and Nintendo would take $20, minus the profits from distributors and other aspects, Daenerys Entertainment only gets about 30% gross profit per cassette.

In comparison, companies such as Capcom and Konami, because of their preferential policies, the gross profit of each game cassette can reach 50%.

Nancy previously predicted that the original game of "Teenage Mutant Ninja Turtles" could earn the company $1 million in profits in the next year. If Nintendo's preferential policy is obtained, this figure can be increased by at least 50%.

Simon couldn't help but be a little surprised that Haruo Maekawa offered such a generous bargaining chip with almost no foreshadowing. He didn't doubt that Haruo Maekawa was making an empty promise.Although Hiroshi Yamauchi, the president of Nintendo, is strong, Japanese companies are basically under the control of various consortiums, and Nintendo is no exception.

If the top management of the Japanese consortium exerts pressure, no matter how strong Hiroshi Yamauchi is, he can only submit obediently.

Nintendo can maintain its heyday for at least another five years. Such a special quota may mean hundreds of millions of dollars in profits for Daenerys Entertainment.

However, Simon didn't show much emotion on his face, and he didn't immediately accept Haruo Maekawa's promise, but said: "Actually, I still approve of Nintendo's royalty system very much."

Hearing what Simon said, Haruo Maekawa realized that he was too eager, and followed the tone of the young man in front of him: "This surprised me, Simon. In recent years, there have been people criticizing Yamauchi's decision. Last year there was The two concessionaires have thus broken with Nintendo."

Simon said: "If there is no restraint, many business fields will quickly decline after rapid prosperity, just like the collapse of Atari. Nintendo's system is a kind of restraint on the market, which can make the video game field go to a certain level. A sustainable and healthy state of development. Therefore, there is nothing wrong with Nintendo’s system, and if those manufacturers who broke with Nintendo have the opportunity to become the rule-makers, they will actually do the same.”

Maekawa Haruo nodded and asked with a smile, "Simon, what about you?"

"Of course I am the same," Simon said. "In fact, everyone has the ambition to become a rule maker, but most people don't have this kind of strength."

Maekawa Haruo suddenly asked: "Simon, do you want to beat Nintendo?"

Simon shook his head and said, "Daenerys Entertainment doesn't intend to set foot in the console field, we will only focus on the development of game content. However, both Atari and Nintendo have proved the huge profits in the field of game consoles, and this industry is destined to usher in Many new players. Moreover, Nintendo is well known for its slowness in the new generation of game consoles. Sega’s 32-bit game console has been launched for nearly a year, but Nintendo’s SFC is still delayed. Therefore, it is destined to decline, This decline is only due to its own lack of progress, not because of the royalty system."

Simon said so, but he thought of Apple in his mind.

In the previous life, Apple’s commission on the sales of APP software was actually imitating Nintendo’s royalty system.On the other hand, compared to Nintendo's lack of progress, Apple has always been able to go beyond the Android field, which is also destined to be difficult for the Android camp to fight against Apple.

"I'll pass on your words to Yamauchi," Maekawa Haruo took a sip of the coffee in front of him, and began to talk about the topic: "Simon, I'm here this time because I hope you can make some public statements."

Simon nodded, waiting for Haruo Maekawa to continue.

Haruo Maekawa said: "We have already found out. The news came from Lehman Brothers, a subsidiary of American Express. In the past two days, the situation in North America and Asia has been very bad. We hope you can publicly publish in some media that you are optimistic about Japan. economic rhetoric."

Simon said: "What about Cersei Capital's No. 1 to No. 5 sub-funds?"

"This is also an important point. We want you to tell the media that you have changed hands of the investment portfolio of Cersei Capital No. 6 to No. 1 sub-funds in June, but the Japanese stock market has not experienced a decline in the following six months. This is enough to show that the Japanese economy is relatively large. more dynamic than predicted by humans.”