hunt hollywood

No matter how high-end luxury brands are, they need to advertise.

It's just that luxury brands usually don't use large-scale TV advertising campaigns, which will greatly reduce the brand's style.However, through this high-end party naming model, not only will this not be the case, but the brand style will be improved.

Angela Ahrendts didn't even stay until the party was over before rushing off to communicate with the pre-arranged media.

Everything that needs to be done has been done, and the effect has exceeded expectations.It would be a pity if the final media session went wrong.

Under such careful arrangements, early the next morning, besides the discussion about this year's Oscars, information related to Gucci appeared in many mainstream media.

Although there are some media who tease the relationship between Daenerys Entertainment and Gucci sourly, the media and Hollywood are interdependent after all. You can get more news opportunities in the future when you give others face, and vice versa. Therefore, most media reports are still biased towards positive evaluation.

Major fashion magazines such as "Vanity Fair" and "Vogue" are also brewing a new column about Daenerys Entertainment'Gucci Night'.

The benefits of such a large-scale increase in exposure are obvious.

Celebrities are always the easiest group of people to lead the trend.

A large number of dresses, bags, and shoes about Gucci brand appeared in newspapers and magazines, which immediately promoted the sales of Gucci brand.Only in the following week, the sales of Gucci's American stores increased significantly by 13%, and even the sales performance of Gucci's stores in Europe also improved.

Affected by this successful marketing event, Sofia Faisi, who was far away in Europe, communicated with Angela Ahrendts and Daenerys Entertainment several times, and soon decided to replicate it at the Cannes Film Festival in May. A European 'Gucci Night' marketing campaign.

on the other hand.

The Oscars came to an end. Although "Rain Man" was well-received and stimulated the box office to rebound again in the new week, but like many times in the past, the controversy caused by the award results is still there. "Dead Poets Society"'s only best director award and Simon's best soundtrack statuette have undoubtedly become the focus of media controversy.

Chapter 253

Santa Monica Airport.

Amy, who returned from a visit to the crew of San Francisco's "Angels", took her assistant Vanessa off the company's Falcon business jet, and the driver was already waiting by the runway.

The two women got in the car, and the driver started the car and drove to Burbank, where there was a meeting waiting for Amy.

Sitting in the back row of the car, Amy was about to take advantage of the time on the road to look through some documents, when she heard a small sound from the car radio in the front row, she looked up.The driver noticed Amy's movement and reached out to turn off the radio, but Amy stopped him and motioned him to turn up the volume.

"Michael, you mean that "Dead Poets Society" only won the best director award, and it was completely a black box operation?"

"Yeah, it's so unfair to Rain Man director Barry Levinson, who made a great movie and doesn't get the credit he deserves. Also, I haven't heard of any It's a joke that a movie won only one award for best director."

"Okay Michael, please don't get excited, have you seen Mike Nicholson's The Graduate?"

"Of course, I love this movie."

"I regret to tell you that "The Graduate" only won one best director award that year."

"Oh, really?"

"real."

"But, at least, Simon Westeros' best soundtrack award is also full of problems. He may be a good soundtrack artist, but compared with John Williams and others, he is not qualified for the best soundtrack at all. Best soundtrack statuette, this is simply a public relations achievement of Daenerys Entertainment."

"Well, thanks for calling, Michael. This is the Voice of Los Angeles, and I'm your good friend John McLaren, and today's topic is 'What's going on with the Oscars?' We'll take the next call. "

"Hi Matthew, good afternoon."

"Hello ma'am, what's your name?"

"Andy," the female voice on the other side of the phone said without waiting for the host to continue asking, "First of all, I really want to say, Matthew, that guy just now is a complete idiot full of prejudice."

"Please don't attack other people, Andy, but you can express your opinion."

"Everyone can see that this year's Oscars, Daenerys Entertainment is the party that has been treated unfairly. This film company produced so many excellent films last year, such as "When Harry Met Sally", " Pulp Fiction, Rain Man, Dead Poets Society, Steel Magnolia, oh, I love Steel Magnolia so much I watched it five times and my mother cried. And "When Harry Met Sally", Billy Crystal and Meg Ryan are a perfect couple. However, this time, the Oscars only gave Daenerys Entertainment 11 nominations. Warner's 19 nominations are almost in half, but those Warner films really don't interest me at all."

"Warner, well, Sigourney Weaver's "The Mist" is pretty good."

"Haha, look, Matthew, you have to recall when you say this, but you can definitely list a long list of Daenerys entertainment without a reaction."

"Maybe, but it's mainly because of the theme of the show. I'm going to be neutral, Andy, you can go ahead. Regarding what Michael just said about Barry Levinson and the best soundtrack in Westeros ,what is your opinion?"

"I still say that, he is an idiot," Andy ignored Matthew's reminder of "civilize you, me and him" just now, insisted on such a comment, and continued: "Anyone who has followed the gossip of "Rain Man" knows that , Barry Levinson withdrew from the project at the later stage of the film. Not only that, he also publicly accused Daenerys Entertainment of interfering in the later stage of "Rain Man" in an interview, and stated that the project had nothing to do with him. Hoffman and Tom Cruise also openly sided with Levinson at the time and distanced themselves from Rain Man. Now that the movie is a success, they're taking credit for it. Disgusting, Dustin  Hoffman's speech at the Oscars is simply a clown, he is slapping himself in the face. The "Rain Man" we saw on the big screen has nothing to do with Levinson and the others, it is Simon Westeros In the later stage of leading, he also completed the soundtrack himself. Without Westeros, there would be no such work. Of course, he is eligible for the best soundtrack award, and even more."

"..."

Amy listened carefully to the radio talk show along the way.

The calls and speeches of various listeners in the program basically covered the controversies and discussions in the media about the 61st Academy Awards during this period.

Today is December 4th, Friday.

Over the past week or so, the media public opinion has not cooled down at all because of the dust of the Oscar awards ceremony, and the secret war between Daenerys Entertainment and C still continues.However, from the performance of the two listeners on the radio program just now, one is messing around and the other is fighting for reason, it is enough to prove that Daenerys Entertainment has a clear advantage in this public opinion confrontation.

While Dustin Hoffman's "feeling" acceptance speech in front of 4300 million viewers live at the Oscars moved many, the "Rain Man" creators' statement that they distanced themselves from the project in the later stages of the film could not. Annihilated.

With little prompting, many media outlets have been able to unearth a large number of contradictions in Dustin Hoffman's two statements with the help of public press materials.

Daenerys entertained some secret guidance, and the media opinion quickly turned to their side.

Even Dead Poets Society's lone Best Director nomination is taken for granted under the rendering of Daenerys Entertainment.

"Dead Poets Society" already had the strength to win multiple nominations such as Best Picture, Best Director, Best Actor, and Best Original Screenplay, but it only won two nominations in the end. It's not that "Dead Poets Society" is not strong enough, but It was the result of Oscar's deliberate suppression.

After all, the Oscars are deeply unfair when a mediocre film like Working Girl gets a string of nominations.

"Dead Poets Society" finally won the best director, which can be regarded as a kind of compensation for this film.As for Simon's best soundtrack award, the company also successfully reversed the trend of public opinion by exaggerating his important role in the later period of "Rain Man".

While the company invested another $200 million in the public opinion campaign, the payoff was even more substantial.

3月24日到3月30日的奥斯卡当周，《雨人》原本已经跌落至400万美元出头的单周票房重新反弹，上映第15周票房逆跌18%，再收511万美元，累计票房达到1.38亿美元。

This is not over yet. With the announcement of the Oscar awards and the subsequent sharp increase in topicality, in the past week from March 3 to April 31, the single-week box office of "Rain Man" rebounded sharply again. The drop reached 4%, and another $6 million was collected, and the cumulative box office exceeded $42 million.

According to this box office trend, it will only take three weeks at most before "Rain Man" can surpass "Pulp Fiction" with a box office figure of 1.56 million US dollars and become the North American box office champion in 1988.

Although the box office of "Dead Poets Society" did not rebound as much as "Rain Man", it also successfully surpassed "Crocodile Dundee 2" and became the tenth highest-grossing movie in 1988.

Daenerys Entertainment also managed to occupy seven of the top ten box office lists in 1988, although "When Harry Met Sally", "Pulp Fiction" and "Instinct" all topped the list. With the distribution label of other studios, but such a pioneering work is difficult to be broken in the short term.

In addition, as "Rain Man" became more and more successful, after the Oscars, MGM finally found some plausible loopholes in the original contract between the two parties, because the profit distribution clauses of the original soundtrack and peripheral products in several contracts were inconsistent. Claiming $1 million from Daenerys Entertainment on the grounds, and at the same time claiming to regain the copyright of "The Hobbit".

$1 million in compensation is clearly out of the question.

Everyone knows that MGM just wants to cut a piece of fat from "Rain Man".

While the lion opened his mouth, MGM's legal team has already hinted that the two parties can settle in private.

Daenerys Entertainment's legal department evaluated the lawsuit and confirmed that the possibility of MGM winning the lawsuit was extremely low, so Amy decisively gave up her tendency to settle because she knew what Simon would do in the face of this kind of thing. He never bothered Simon again, but responded strongly that MGM was ready to respond to the lawsuit at any time.

There are always too many bullying people in this world.

Although responding to the lawsuit means paying a lot of legal fees, but with a strong attitude this time, Daenerys Entertainment can avoid many unnecessary troubles in its future operations.Moreover, given the current state of decline of MGM, they would never be willing to spend millions of dollars to fight a lawsuit with a very low success rate. The scale of this lawsuit cannot be too large.

Amy rushed to the Burbank headquarters, and Robert Rehm and other senior management of the publishing department were already waiting for her.

Entering April, the summer vacation is gradually approaching. The main topic of this meeting is Daenerys Entertainment's announcement strategy for this summer's "Bodyguard" and "The Sixth Sense". The later stage of the two films will require Simon to return from Melbourne. It will be completely completed after the personal review, but the early publicity offensive can already be started.

Everyone sat down in the meeting room, and the administrative secretary distributed the meeting materials. Robert Rehm asked Amy, "How is the filming progress of "Angel"?"

Amy nodded: "Very well, Daryl's performance is indeed much better than Brooke Shields, I am still looking forward to the future effects of the film."

New World Entertainment's legacy manga project "Angel God" started filming in the middle of last month.

Simon does not recognize Brooke Shields' acting skills and box office appeal. The company's final heroine is Daryl Hannah, who has appeared in films such as "Blade Runner", "Mermaid" and "Wall Street". The Hollywood actress who has performed brilliantly is a perfect fit for the image of Brenda Star, the heroine of "The Angels", and the script of the project has also been re-polished, with a budget of 1500 million US dollars.

Daenerys Entertainment originally planned to bear the investment alone, but the other two investors who signed the contract of intent during the New World Entertainment period were resolutely unwilling to withdraw. The final negotiation result was that each of the three investors would bear 500 million US dollars, and Daenerys Entertainment would be the publisher. , draw 15% distribution commission.

The filming period of "Angel God" is two months, and the post-production period is also two months. It is expected to be completed in mid-July. The initial release date is early October. Although this schedule is a bit unpopular, it is a studio developing The inevitable result of growth.

Daenerys Entertainment has confirmed that the total number of films released this year is as many as 15, counting from the "Blue Angel" at the beginning of the year. It is impossible for all the films to be piled up in the summer and year-end files.

Of course, if the filming effect of "Angel God" is good enough, the company will also make appropriate adjustments to the schedule.

Melbourne.

Because the Simons filmed "Batman" in Australia, a series of waves caused by the Oscars were also transmitted here.

It is always easy for most people to confirm their position based on subjective impressions.

As the son-in-law of an Australian, Simon won two consecutive awards for Best Editing and Best Soundtrack in addition to his directing career, and immediately became the most interesting topic of discussion for the Australian media and the public. About how many Oscars Simon will eventually win Discussions about human beings have also become a hot topic in local Australian media during this period.

As for Simon, neither glory nor controversy has affected his work much.

On the contrary, Jennifer, seeing the controversy after Simon won the best soundtrack award, once thought about throwing out a video called "Blizzard" again, but was stopped by Simon.Every Oscar is not short of controversy, and so are many of Simon's actions.If he has to produce evidence to prove himself every time there is a dispute, he will definitely be exhausted.

With the aftermath of the Oscars gradually dissipating, the filming of "Batman" is also drawing to a close.

In fact, the originally planned 13-week filming should have been completed before April 4.However, because the suspension of filming caused by Simon's coma in February affected the progress of the film, such a large-scale film will inevitably have some other situations, so the filming cycle has been delayed until late April.

Fortunately, "Batman" is scheduled for December at the end of the year. Although the shooting cycle is delayed, there is still enough time for more than half a year to complete the post-production.

So until April 4th, in a large studio built in an abandoned factory building in the western suburbs of Melbourne, the time was in the afternoon.

With the end of the last scene in the Batcave, Simon carefully checked the several sets of shots just shot, and Lang Sheng announced to all the crew members on the scene: "Batman, close the shot."

The busy work of more than three months is finally over. Hearing what Simon said, accompanied by the applause of the surroundings, Adam Baldwin and others, who had clearly discussed in advance, surrounded him unknowingly, lifted Simon and threw him into the pool in the Batcave inside.

Simon was suddenly caught by everyone. Although he could break free, he didn't do so. He "struggled" to get up after entering the water, and threatened a few words loudly with a smile.After a lot of excitement, the crew began to clean up the scene, and a grand wrap-up party was arranged in the evening.

Chapter 254 Chinese Name (Revised)

Last night's wrap-up party was besieged by the crew until he was drunk, and Simon didn't wake up until near noon the next day.

After washing up and going downstairs, the Kendall Hotel felt empty. It was already meal time, but there were not many people in the restaurant.After more than three months of intense work, the filming is over, everyone has obviously arranged a relaxing schedule, and some people can't wait to return to the United States.

Peter Jackson, who had been waiting in the restaurant for a long time, saw Simon appear, got up and greeted him, and the two sat down together.

After the crew finished work yesterday, Simon told Jackson to have a chat at noon today, and he will wait here at this time.

After getting along for more than three months, Simon found that Jackson is a very handy assistant to the director, smart, hardworking, and well-mannered. What's more rare is that although he is 28 years old, he has not lost his enthusiasm for movies and still maintains a very strong curiosity. and curiosity.

If it weren't for Jackson's greater expectations, Simon would definitely bring him back to Hollywood and train him as a contracted producer of Daenerys Entertainment.Compared with director, Simon thinks that Jackson seems to be more suitable for the career of producer.

After ordering food, the two chatted casually, and Simon asked Jackson, "Peter, have you thought about what you plan to do in the future?"

Peter Jackson smiled, looked at Simon with a hint of cunning, and said, "Simon, I still haven't figured out why you hired me in the first place."

Simon did not explain the meaning of this doubt to Jackson, but said: "There are many things in this world that have no answers."

"Then," Jackson hesitated for a moment, and said, "Perhaps, I still hope to stay in New Zealand."

After saying this, Jackson obviously had an expression of relief.He felt that Simon should be trying to recruit him to Hollywood today. This kind of opportunity is probably the dream of every filmmaker. After the wrap-up party last night, although he drank some wine, he was sober when he thought about it. A sleepless night.

At this time, he said his decision, and the struggle he had been struggling with all night finally dissipated.

Simon was a little surprised that Jackson made such a decision on his own initiative, and he was relieved in a blink of an eye.

In my memory, Peter Jackson also missed a lot of opportunities from Hollywood in order to stay in New Zealand.Simon appreciates people who are persistent in their hearts. No matter what the reason for this persistence is, if Jackson is very eager to go to Hollywood in today's conversation, Simon may really take him to Los Angeles.

It's just that, if that's the case, Jackson is doomed to miss some opportunities.

Seeing that Simon was a little silent, Jackson thought that the young Hollywood tycoon was not happy with his answer, and quickly explained: "Simon, I am very grateful for the opportunity you gave me in the "Batman" crew, but I don't think I am suitable for it." Hollywood, I'm a person who doesn't like restraint, but Hollywood has too many rules and regulations that restrict filmmakers."

Simon heard Jackson's eager explanation, understood his thoughts, took advantage of the situation and stopped 'persuading', and said with a smile: "Well, since this is the case, I respect your choice. In addition, although the shooting of "Batman" has ended , Daenerys Entertainment's branch in Australia will continue to operate, and will invest in a batch of local Australian films every year in the future. I have watched your "Cosmic Stranger" and it is very interesting. So, what do you think now? "

Peter Jackson noticed that Simon's attitude did not cool down because of his rejection. Although he didn't know what he was thinking in his heart, he still talked about his idea of ​​an alternative puppet show with a black comedy style.

Simon knows that this is Jackson's "Crazy Fat Baby Variety Show", which is full of wickedness. .

The two had a discussion during lunch time, and Simon also helped to add some funny jokes, and finally readily agreed to invest $100 million in Jackson in the name of the Australian branch of New World Pictures.

After lunch, Simon rushed to the headquarters of Johnston Holdings.

Throughout the lunch, including the previous months of work, neither Simon nor Jackson talked about anything related to The Lord of the Rings.Jackson's current strength is far from reaching the level of controlling such a large-scale production series as "The Lord of the Rings". Maybe he had the idea of ​​shooting "The Lord of the Rings" very early, but now Jackson obviously has self-knowledge. He is far away in New Zealand. He may even It is not clear who owns the copyright of the Tol King series, and naturally, he did not mention it hastily.

In the original time and space, Jackson started his director career with "The Stranger of the Universe". After accumulating a full ten years, he started the production of "The Lord of the Rings" and became famous in one fell swoop, creating a fantasy epic that is difficult to surpass in the history of film. series.

Now, although Simon has the same expectations for Jackson, he doesn't intend to spoil the growth.

When I came to the office of Cersei Capital, the headquarters of Johnston Holdings, it was already past two o'clock in the afternoon, and the exchanges in Singapore and Tokyo had already closed.

During this period, the Japanese stock market continued to rise in volatility.

Simon kissed Janet on the cheek who was still holding the microphone, and then looked at the stock display terminal in the office.As of the close in the afternoon, the Nikkei 225 Index has reached 34793 points, which is only 37000 points away from the 2207 points planned by Simon.

It is only the end of April, and it is obvious that because of Simon, the big butterfly, the Japanese stock market has risen much faster than the original time and space.Simon is also clear that this is not due to Cersei Capital's more than one billion dollars of funding, but he is more like a catalyst that has accelerated the growth of the entire market.

According to the statistics of some Wall Street investment banks, in recent months, the size of global hedge funds has more than doubled.

Compared with the overall size of trillions of dollars in the hedge fund field of later generations, before Simon entered the Japanese stock market, the total size of global hedge funds was only 300 billion U.S. dollars, and Soros’ Quantum Fund of less than 20 billion U.S. dollars was already the largest among them one.

Now, however, just a few months later, the total size of publicly disclosed hedge funds alone is approaching $700 billion.