Game Development: I Built a Game Empire

When "The Shore of the Land" reached the first place on the best-selling list of new games, many game designers were already surprised.

But now it's clear that the potential of "The Shore of the Land" goes far beyond that.

directly hit a mobile game best-selling list, and the previous "Three Kingdoms" and "Genki Knight" have actually been killed.

But it didn't cause much of a sensation, because "Three Kingdoms" itself and the fiery momentum of the explosion at the beginning of "Genki Knight" were there.

But what about "The Shore of the Land"?

The beginning was tepid, even if Fengyun Games played a good marketing hand at the beginning, it can even be said to be a pan-entertainment marketing that can be included in the textbook.

But the early performance of "The Shore of the Land" is not good.

Many game designers who have simply paid attention to "The Shore of the Land" are confused, and only game designers who have studied and even played in depth are Youzifang.

Only then did I understand that "The Shore of the Land" has reached this position, which can be said to be worthy of its name, and even this is not its ultimate potential.

Just as they thought, along with Chen Xu's continuous maintenance of the player community of "The Shore of the Land", including the 'historical records' of each region, as well as special documentary videos.

There was even a special request from a professor in this area to analyze one of the battles in the game.

The popularity and flowing water of "The Shore of the Land" continue to rise.

After "The Shore of the Land" successfully reached the seventh place on the best-selling list of mobile games, its performance made all game designers and game media stunned.

In the second week of the seventh season, a large-scale state war began with one of the early servers in the game.

Its ranking has also improved by leaps and bounds, and it has rushed to the top spot.

It directly makes all game manufacturers and game designers a little suspicious of life.

An SLG that rushed to the first place without large-scale advertising?

Although soon in the new week, it fell again.

But it was only hit by a buyout game that was launched on the same day.

On the third day, "The Shore of the Land" once again reached the top position.

You must know that as an SLG game, there is a congenital flaw, that is, it is too difficult to get started.

And it's too slow.

Take "The Shore of the Land" as an example, just entered the game, and its experience is really not that good.

Only after joining the alliance for about a week can you get a rough idea of how to play the game.

It wasn't until there was an intra-state scuffle, and a really large-scale state war, that you were able to experience the joy of thousands of troops competing against the world.

So generally speaking, SLG games may have good revenue, but it is difficult to have explosive revenue.

And "The Shore of the Land" seems to break this framework.

And looking at the payment system in "The Shore of the Land", it doesn't seem to be very high.

However, the doubts of various game designers can't stop the pace of "The Shore of the Land".

After two weeks of dominating the list, it wasn't until some other games launched some new activities and content that "The Shore of the Land" was surpassed from the list.

During this period, "The Shore of the Land" has not yet carried out any official recharge activities, as well as the content of the new drive player Krypton.

What is the data of "The Shore of the Land"?

This is one thing that all game designers are curious about.

Chen Xu's words did not hide anything, and he also needed a stimulus from this value to make the follow-up game committee award better momentum.

"The Shore of the Land" has been online for a month, and the number of active people has exceeded 3.1 million so far, and Chen Xu has also released a daily activity index chart.

It can be clearly seen that on the first day of the launch of "The Shore of the Land", its daily activity was only 1.2 million, and although the first-day retention was not as high as "Three Kingdoms", it was as high as nearly 51%.

But the most critical black and white is the three-day retention, seven-day retention, and 15-day retention, and even higher in "Three Kingdoms", which is the most terrifying.

Secondly, the payment rate of logged in players is as high as 15.5%, ARPU: 157.11 (average user income), first-month turnover: 147 million, and the player rating is still as high as 9.5 points so far.

After Chen Xu released a relevant data of "The Shore of the Land" in great detail, this also shocked the entire game industry.

Unlike the development of mobile games in the previous life, the mobile terminal in this world, such as entertainment programs, short videos, and a very high network laying, there are still many entertainment methods on the mobile terminal as a diversion of mobile games.

This is still different from the previous life.

And the first month of "The Shore of the Land" is enough to shock everyone.

"The first month's turnover is 147 million!

"This is not the most critical, don't forget that the game "The Shore of the Land" is only developed later, and the user data itself is still growing!"

"This trend will go to the scale of 200 million next month?"

"Is the mobile game market that big!?"

"It's not that the mobile game market is too big, it's that "The Shore of the Land" is too fierce, how many games do you think can be the same as "The Shore of the Land"?"

"I'm convinced, this is special!"

A group of game designers in the industry are discussing a situation about the data on "The Shore of the Land".

Various media also published articles one after another.

An SLG game like no other!

"Night Raids, Counter-Plots, Undercover, Pre-War Writing, You Never Think of What These Players Can Do!"

"A game without a plot of the Three Kingdoms, but it can show the charm of the Three Kingdoms than any Three Kingdoms game!"

"In the first month of launch, the turnover exceeded 147 million, what is the charm of the shore of the land?"

There are various types of articles, some focus on game data, some focus on game reviews, and some focus on the gameplay of players in the game.

But no matter what, the data is here, although "The Shore of the Land" is an SLG game, the rising popularity has also attracted more people's attention.

And Chen Xu's name has also entered the field of vision of more players and game designers.

"Under the Legend" is beginning to show its reputation, "Genki Knight" shows its edge, and "Three Kingdoms" lays the cornerstone, and this "The Shore of the Land" is really famous all over the world, so that major manufacturers and game designers pay attention to Chen Xu.

And "The Shore of the Land" has also become the object of research for most game designers and manufacturers.

A Three Kingdoms game without a Three Kingdoms plot, an SLG game that is promoted in a different way, and a mobile game that requires players to invest a lot of time and can also make a profit by word of mouth.

These characteristics are simply too tempting for major game manufacturers and game designers.