Game Development: I Built a Game Empire

Chapter 37



Early the next morning, Chen Xu looked at the progress of the construction of a database submitted by Wang Yong and Jincheng.

At the same time, I took a look at Han Yue and collected some information about the industry with himself.

"Mr. Chen, it's early, is the game about to be launched?" put the soy milk cup that had just been drunk in his hand into the trash can, Zhao Shan asked Chen Xu.

As Zhao Shan, who is in charge of game production with Chen Xu, she still has some understanding of the development progress of the game.

"It's going to be online!".

"Mr. Chen, really!".

"When!".

Hearing Zhao Shan's words, Han Yue, Jin Cheng and Wang Yong next to him suddenly came to their senses.

Although unlike Zhao Shan, they are not game design majors, and they don't know anything about game development.

But they also have one thing in common.

That's the love of games.

Otherwise, he would not have submitted his resume as soon as he knew that Chen Xu had created Fengyun Games, a company similar to a small studio.

After all, unlike Zhao Shan, none of them are game practitioners.

So I just want to get closer to the game industry.

And during this period, they also experienced the fun of "Genki Knight".

So after hearing the word about the upcoming launch, I was full of expectations.

Even if they are not directly involved in the production of the game, the birth of the game is inseparable from them.

Even in the game, Chen Xu deliberately made a small easter egg level that he didn't have in his previous life.

In the game, they will be the boss level of one of the levels.

Chen Xu is the big boss, and the four of them are the monsters of the four protectors.

"After a little preliminary warm-up, it can be officially launched, and the game's data and framework are relatively complete. Chen Xu also smiled and nodded.

The current version of "Genki Knight" is still a little different from the previous life.

For example, the garden system, endless mode, including the graphic creation system, Chen Xu did not join it in the early stage.

It's not that it can't be done, but it takes a while to slowly release it.

After all, for "Genki Knight", its profit method is not a one-time buyout.

The player's main consumption point is to unlock the profession and buy different class skins.

And the game itself also needs a long-term update to maintain a long-term freshness.

As for other places, Chen Xu did not add many krypton gold points, and even compared to his previous life, Chen Xu also deliberately reduced the price.

Including profession and skin, basically the most expensive will not exceed 10 yuan.

Chen Xu didn't think that through the game "Genki Knight", he could directly make enough money to be able to develop a big production.

The main task of "Genki Knight" is to open up a market and accumulate start-up capital.

In addition, there is another point, that is, "Genki Knight" is actually also responsible for the task of collecting information feedback from the player market.

In Chen Xu's heart, the importance of "Genki Knight" for a market opening and information feedback collection is ranked above capital accumulation.

After confirming once again that there was no problem with the game, Chen Xu chose a time for the game to be launched.

It will be officially launched next Saturday at 12 o'clock.

In fact, there is still a lot of attention to when to launch a new game.

For example, when a game is at its most popular, it is usually in the first week, and then after three weeks, the popularity will slowly dissipate.

Therefore, the masterpieces of major manufacturers, even if they are squeezed into a schedule, will basically be two or three weeks apart to avoid it.

As for the head irons that have to collide together, then the sales of one of them must be greatly affected.

There is also such an example in a previous life, Titan Fall 2 under EA.

In terms of game quality, it can be said to be a first-line level, and it has been nominated and ranked in many international game awards.

But during the sale, a very awkward time was chosen.

There is a new work in the Call of Duty series in the front, and there is a battle ground under its own EA in the back.

Coupled with the fact that a large number of its own promotion resources are tilted to the battlefield, it directly caused Titanfall 2 to fall as its name suggests.

As for the time on the day of the game's launch, there are actually some particularities.

Most game manufacturers set it at 12 noon, in addition to simply to better record sales, there is also a 24-hour retention of data.

Another important point is that the lists such as the sales list and the new travel list are refreshed 24 hours a day, and the refresh time is 12 o'clock at noon.

In addition, if you choose to launch it next Saturday, you can also set aside a week to promote "Genki Knight" for some popularity.

The time he spent with Tenghua before was actually not much hot now.

But the most important thing is to leave an impression on the player at the time.

Let players remember the four words "Genki Knight".

That's actually a lot of things.

At the same time, unlike the previous "Under the Legend", he had more than 10,000 yuan on him, and he could only attract a small range of traffic.

The development cost of Genki Knight is not as high as imagined.

In addition to the company's daily circulating funds, the company currently has about one million cash on its books.

Just like the 3A masterpiece, the advertising shops are everywhere, and the promotion funds are ten times more hanging.

However, a small range of accurate delivery, more than one million promotion costs can still be achieved.

......

(PS: Kneel down and beg the flower evaluation of the bigwigs, o o(╥_╥)).


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