Chapter 13 The movie is really hot! Heart of the Scarlet Witch
The screening at the Los Santos theaters became the "premiering ceremony" of Chu Xuan and Ao Mei.
They have already seen the film many times, and even Ao Mei is not afraid.
She watched the terrified pissing audience in the movie theater with joy.
After the film, Chu Xuan sent Ao Mei back to her apartment.
The two have known each other for only a month, and now they have become very good friends.
When the time came, Ao Mei was thinking about whether to... invite him upstairs to drink a glass of red wine to celebrate.
Just parked, she was about to speak when Chu Xuan's phone rang.
"Mr. Dan, any good news?"
The sudden call from Legendary Pictures so late must have something to do with the box office on the first day.
Sure enough, release manager Dan was a little excited.
"Guess what, thanks to your social network curation, the first day attendance was over 75%!"
"So high?" Even Chu Xuan couldn't believe it.
It's not "Reunion IV", how can such a high attendance rate come from?
"The crowd of moviegoers are mainly fans of social accounts. In the next few days, they should be passers-by audiences, and the attendance rate will definitely tend to normal levels."
Horror movies are originally a niche category, and even if they sell again, the attendance rate is at most about 10%.
It is already very popular that the attendance rate can be maintained at 20%.
"What about the full rollout plan?"
"Give us a week, and in a week, the theaters in the United States will be rolled out... But, the real situation of the film will definitely be spread by then. What if the audience doesn't go?"
Now mainly rely on the guise of "real events" to attract fans of some social accounts.
When the truth comes out, everyone knows that this is just a horror movie.
Maybe not so many people are willing to go to the cinema.
Chu Xuan is not worried:
"As I said before, there is a second-step plan."
"Yeah, I almost forgot. I'll organize the manpower tomorrow!"
"Well, I'll leave it to you."
The first stage of the film is generally regarded as a successful ending.
Social media already has more than 200,000 followers, and they should all be able to go to the cinema to watch within a week.
As for other passers-by audiences, a second-stage plan is required.
Legendary Pictures will send some employees to record the audience's startle reaction in the theater.
There will definitely be a lot of shit going on.
At that time, these are all materials, which will be put on short video websites such as YouTube and tiktok.
Legendary Pictures will launch a challenge "Do you dare to watch? Be careful as they are!"
Use the aggressive method to stimulate more audiences to go to the theater to watch. Gradually use viral marketing and continue to spread.
I believe that the box office will continue to snowball by then.
Sitting in the car, the two chatted for about half an hour before hanging up.
At this time, Ao Mei was already leaning on the seat and fell asleep.
Chu Xuan looked at her with pity, her long eyelashes fluttered occasionally, and her small face that could be broken by blowing bullets made people want to pinch.
During this time, the two were filming and acting as a couple, and they were pretending to be couples on social networks.
Chu Xuan was even in a trance, for a moment he really thought he and Ao Mei were in a relationship.
When watching the Avengers in his previous life, the appearance of the Scarlet Witch surprised him.
At that time, she was a big star, and she was just an anonymous assistant director.
Now, he has become the director of Aomei, a close person.
If it weren't for the recent film work, Chu Xuan would really like to date her seriously.
Ao Mei woke up, but saw Chu Xuan staring at her.
"You're done talking."
"I'm sorry, there are still some questions about the distribution and promotion of the film. I neglected you."
"It's okay, I slept soundly next to you."
Elizabeth Olsen has always been sweet.
"It's getting late, so hurry up and go to bed."
"Well, thank you for taking me home."
Aomei is still very sleepy at this time, and her state is no longer suitable for drinking.
She secretly made up her mind that when everything was done, she must ask Chu Xuan out for a serious date.
"go quickly."
"Bye-Bye."
Before parting, the two habitually approached.
Originally just a kiss on the cheek, for some reason, Chu Xuan's kiss fell on her red lips.
They had already done the on-screen kiss when they were filming "Smart: Ghost Recording".
But that was a "job need," and it's different now.
Ao Mei also closed her eyes and responded.
But it didn't last long, just for a moment, they felt something was wrong at the same time, and they separated quickly.
"Then I... I'm going upstairs, good night!"
"Good night."
Watching her run away like a deer, Chu Xuan was stunned for a moment, then laughed dumbly, started the engine and left.
From the apartment window, Elizabeth Olsen also looks at his 1967 Impala.
"Chu...I might..."
...
Two days later, Legendary Pictures has not started to promote it, and more theaters have already applied for the screening of "Ghost Shadow Records"!
And on social media, viewers who have seen it continue to comment on the film.
On tiktok, there is a small internet celebrity with 300,000 followers who made videos to share his movie viewing experience.
"Oh my god! Guys, you know what, I recently watched a...what a hell horror movie!"
"After reading it, I haven't turned off the lights for two days in a row!"
"I, a 220-pound strong man, was so scared that I couldn't sleep!"
"Seriously, without spoilers for now, I recommend you all to watch it! "Ghost Records"!"
"I didn't even dare to get close to the city of San Diego after reading it! Damn it!"
...
On Twitter, there are also many netizens sharing their viewing experience!
"The camera is about to shake my brain out of my head and I want to vomit. But I'd rather endure the vomit than watch it!"
"Micah died so tragically, my God! I heard it was true? Scared Dad to death!"
"I screamed out in fright, the whole theater heard the #socialdie scene"
"It's not that scary, it's normal. I closed my eyes and covered my ears, and I didn't feel anything."
"Looking asleep, I really don't know what you have to brag about."
"I envy the sleeping one, and now I want to forget the picture inside."
There are many people who recommend tap water, and there are people who scold it.
There are more people seriously discussing the plot.
"Micah is really dead?"
"Has Katie been possessed since she was a child?"
"I finally understand why I used this method of shooting."
"The director seems to have an Asian name."
While reading comments online, Legendary Pictures also sent a congratulatory text message.
"3 million box office! 3 million!!!"
The letters are all capitals, showing how excited Manager Dan is.
In addition to the 1 million pre-sale, the box office has exceeded 3 million in just 3 days! Still on the spot!
If Chu Xuan had chosen to accept the 5 million, he would have regretted it.
Looking at this situation, it is at least 50 million to start.
Fortunately, he already knew the potential of the film.
Now wait for the theaters to fully roll out, and then sit back and count the money!
However, he still miscalculated the growth rate of the film's box office.
On the third day, Legendary Pictures President Joe Derek personally called to announce the good news!
"Chu! Yesterday, one-third of the theaters were 100% full at midnight!"
"The remaining two-thirds are over 80%!"
"The box office is up over 50%! And it's still growing!"
"Hey, I really regret it, I should have tried my best to persuade you to accept the 5 million, hahahaha."
Joe Drake joked.
Although he was a little regretful, but more importantly, he discovered the genius of Chu Xuan!
Wouldn't it be a surprise to work with him again in the future?
"Mr. Derek, do you want to consider raising the file and spreading it out?" Chu Xuan played with his taste.
"Of course!" Joe Drake said decisively!
"Starting tomorrow, the second phase of promotion will start! Promotion to all theaters in North America!"*