Back in 1981: Marrying the love of your life

"It was my idea." Jiang Jingshu nodded and acknowledged, "Is there any problem?"

"Yes, and it's a big problem." Su Mu said amazingly.

"Oh?" Jiang Jingshu smiled, clasped her hands in front of her, and said curiously: "So, what is the problem?"

Su Mu said in a calm tone: "Although from the popularity of the two games, the publicity effect seems to be very good, now the town, and even a hundred miles away, know the name of Hengtong Department Store."

Saying that, he changed his tone and said: "However, in my opinion, this is far from enough, and even wasted two great opportunities." "

A waste of time?" Jiang Jingshu asked.

Su Mu nodded and said bluntly: "It's one thing to know the existence of Hengtong Department Store, but it's another thing to go to Hengtong Department Store to buy things."

"And in the process of the competition, you can promote more things, not just the simple four words of Hengtong Department Store."

"For example?" Jiang Jingshu asked.

Su Mu said without thinking: "For example, the iron pot used for stir-frying, Hengtong Department Store sells it, right?"

"For example, the kitchen knife used for chopping vegetables, Hengtong Department Store also sells it, right?"

"There are also the clothes worn by the host, etc., but everything that is available in Hengtong Department Store can be put on the stage for display and publicity."

"This... I really didn't think about it. Jiang Jingshu muttered, completely interested, and asked humbly: "If it were you, how would you plan these two matches?"

Su Mu smiled slightly: "If it were me, in addition to maximizing the publicity effect, I would also take advantage of my popularity to start pulling customers in advance."

"I'm already doing this."

"Hehe, do you think that relying on the host on the stage, saying two words about the upcoming opening of Hengtong Department Store, when the time comes, everyone is welcome to come to the scene and so on, even if it is pulling customers?"

"Isn't it?" Jiang Jingshu asked rhetorically, and she was also a little unconvinced in her heart.

"Of course not!" Su Mu couldn't help but laugh and said, "I just said that knowing the existence of Hengtong Department Store and whether or not to buy things in Hengtong Department Store are two unrelated things."

Jiang Jingshu followed the stubble and asked, "Then what can you do to make people definitely go to Hengtong Department Store to buy things?"

"That's a good question, and it's the most critical question."

Su Mu put away his smile and said: "When people buy things, in addition to considering the basic appearance and quality, there is another decisive factor, that is, price.

"Although you also let the host speak on stage that there will be a price reduction on the opening day, but it is only a verbal statement, and others may not remember."

"If it were me, I would choose to print a large number of coupons and distribute them to the spectators who came to watch the cooking competition."

Jiang Jingshu was puzzled: "What is a coupon?" "

In this era where everything has to be bought by supply and marketing cooperatives, the concept of coupons is obviously very advanced.

In fact, Jiang Jingshu can think of promoting the upcoming department store through a cooking competition, which is also a way to get ahead.

However, compared to Su Mu, who has lived two lifetimes and seen the marketing methods of later generations, it is a little inadequate.

"The so-called coupons are actually essentially a marketing strategy."

Su Mu explained: "For example, how much money to spend more than ten yuan discount, how much to spend more than fifty discounts, and then you will be eligible for reduction with the coupon.

Jiang Jingshu's eyes immediately lit up and issued coupons, which was much better than using a few dry words on stage to publicize!

Why didn't I think of such a simple method?

She couldn't help but look at Su Mu again.

Although the clothes are old, they are also clean and tidy, and they grow well.

The most important thing is that the pair of clear and bright eyes, which seem to have stars in them, naturally have an attraction.

"What college did you graduate from?" Jiang Jingshu asked.

In her opinion, Su Mu's speech is very methodical, and the person who can come up with this advanced sales strategy must be highly educated.

However, he heard Su Mu reply: "I didn't go to college.

Jiang Jingshu was stunned for a moment, and then even more surprised.

People who have not gone to college can come up with marketing strategies that they can't come up with as people who have studied abroad.

How is this possible?

Jiang Jingshu calmed her mood, and in order to confirm whether Su Mu was a flash of inspiration or a real talent, she threw out another question.

"What do you think about where the economy is headed in the next five years?"

This question is quite professional.

Without a certain vision and the corresponding knowledge, it will definitely not be answered.

Su Mu pondered for a moment and spoke: "This part involves paid content..." The

implication is simple: if you want to hear my answer, you have to give money.

Jiang Jingshu was stunned for a moment, and then said: "If your statement can satisfy me, the reward will naturally be indispensable to you."

Su Mu nodded, organized the language a little, and began to talk at length.

And as he continued to elaborate, Jiang Jingshu's eyes lit up frequently, as if he saw a treasure in front of him.

Half a day later.

Su Mu paused and said, "In general, the changes in the next few years will be unprecedented.

"It may sound like an exaggeration to make an atomic bomb than to sell tea eggs, and a scalpel to a razor, but this is the real reality."

"Standing on the cusp of the times, even a pig can soar into the sky!"

"Whew..." Jiang Jingshu let out a long breath, feeling that she had benefited a lot.

The next moment, she changed into a serious expression and said: "What Mr. Su said is really good, especially the last sentence, people can't help but boil their blood!"

At this moment, she already felt great admiration for Su Mu, and her title became Mr. Su.

"Ahem, I didn't actually say that." Su Mu coughed twice and failed to accept the praise cheekily.

"Oh?" Jiang Jingshu was curious: "Who said that, Mr. Su's friend?" "

A man with the surname Ray." Su Mu replied casually.

Jiang Jingshu didn't have a problem, and said positively: "In my company, there is just a lack of a manager responsible for marketing planning, and I need talents like Mr. Su." "

Not interested." Su Mu rebuffed.

"Mr. Su, don't rush to refuse, I have never been stingy with talents."

Jiang Jingshu smiled and said: "As long as Mr. Su comes to work, his monthly salary is one thousand yuan, and there are four days off, and the company's clothing, food, housing and transportation are all responsible for it."

After speaking, he waited for Su Mu to give an answer, and judging by his demeanor, he seemed to be sure that Su Mu would not refuse.

After all, in this town where the salary of ordinary workers is only less than thirty yuan, one thousand yuan is already an extremely high salary.

As long as you are not a fool, it is impossible to choose to refuse.