Chapter 293: 137, Taft Family's Concerns
Columbus, as the capital of Ohio, is located in the central part of the state.
Robert Taft, being a State Senator of Ohio, moved here specially to enhance his work effectively.
Meanwhile, to project an image of being down-to-earth, Robert Taft did not buy a mansion here but instead purchased a flat apartment.
In Columbus, Donnie met the eldest son of the Taft Family.
"Donnie Block, welcome to Columbus for a visit!"
Robert Taft, wearing a pair of black-framed glasses, made himself look very much like a scholar.
Sitting on the sofa in the living room, Donnie said calmly, "I should thank Mr. Taft for your invitation!"
Robert Taft said, "I have been listening to Atlantic City Broadcast every day recently, and I've been very curious, how did you come up with the idea to start this business in the first place?"
Donnie answered, "It probably stemmed from my experience in the military. At that time, the army was equipped with military radios, and many orders were communicated to various units through military radios. I was thinking, if there were a radio like this that could deliver more information and happiness to the public, it would be a very meaningful thing indeed."
Robert Taft praised, "I must say, it's a very brilliant idea, but lately I've noticed many places are engaging in commercial radio, even Ohio has its own commercial radio. I wonder if this will cause any trouble for your Atlantic City Broadcast?"
"In the short term, there will definitely be some trouble!" Donnie said with a smile, "It's like how German beer could never break into the Ohio market a few years ago. The taste of Ohio's own beer is actually not as refreshing as Germany's.
But because it's Ohio's beer and there's the issue of transportation costs, the outcome is clear!"
Robert Taft nodded and remarked, "Everything is good in Ohio, except that the beer is really hard to like!"
After expressing his sentiments, Robert Taft continued, "So you mean, the emergence of these commercial radios has actually threatened the status of Atlantic City Broadcast?"
After thinking for a while, Donnie said, "They have an impact, but they are not yet a threat to the status of Atlantic City Broadcast."
Robert Taft, looking quite interested, even adjusted his sitting posture and spoke.
"Can you explain in detail?"
"Certainly!" Donnie replied.
Although Donnie came to Columbus this time to negotiate an alliance with Robert Taft, he also understood that Robert Taft would surely want to see how much help his side could bring to their family before deciding on the level of alliance after their agreement.
No one would think that just because a partnership has been formed, it represents the highest level of collaboration!
Enjoy exclusive adventures from empire
Atlantic City Broadcast is a powerful tool in Donnie's hands and also the focus of all politicians.
"First of all, regarding operations, according to our company's research, there are currently seven commercial radio stations that can be received in Ohio.
These include our Atlantic City Broadcast, KDKA, and the remaining five local stations.
Let's talk about these five local stations first. Their advantage is that they can focus on reporting about Ohio, making Ohio listeners feel more at home.
But they also have their disadvantages. First off, having five commercial radios in one state means that their content tends to be very homogenized, preventing the formation of a habitual listening routine among local listeners.
Secondly, the operation of a commercial radio can't survive without financial support. As far as I know, these five stations were established by local businesses, but it's difficult for their capital to sustain a radio station until it becomes profitable.
If nothing unexpected happens, I believe this number will decrease this year, and coupled with the routine maintenance of transmission stations, it's hard for those directors to accept a perpetually unprofitable station.
Thirdly, these five stations have not yet found a viable profit model; according to the first and second disadvantages, it's hard for them to secure suitable advertisement revenue with their relatively insufficient advertising fees.
So in my opinion, these five Ohio stations won't operate for too long!"
Robert Taft showed an expression of appreciation. As a burgeoning industry with enormous political influence, Robert Taft, as a competent politician, was very concerned about this sector.
In fact, when Donnie arrived in Columbus, Robert Taft had already received news that a local broadcast station was struggling to stay afloat!
"What you've talked about is only the local broadcast. Why not mention KDKA? Their backer is the Westinghouse Electric Corporation, and I suppose this company isn't short of money, right?"
Donnie, with a smile, replied, "Of course, Westinghouse isn't short on money, but that doesn't mean KDKA isn't. Financially speaking, these two companies are separate entities, meaning that KDKA has to be responsible for its own financial health.
Westinghouse is interested in the powerful commercial system brought by radio stations, and they think of using KDKA to promote their products.
In reality, this strategy is flawed from the beginning. If a commercial radio station cannot continuously provide high-quality content, then they won't have any listeners.