Chapter 528: The True King of Marketing
"It's quite impressive."
"Tuner: I'm under a lot of pressure."
"Where's the tycoon's money-splashing battle? Why has it stopped?"
"It ended early, Liangzi stepped in to mediate."
As time passed, more and more people received the news and flooded into the Douyin live stream from various platforms.
The number of viewers surged rapidly from tens of thousands to hundreds of thousands, until it exceeded 990,000 and was no longer displayed.
From far away in Beijing, Yang Zhenyuan exclaimed, "The Four Returning Stars pale in comparison, Mr. Lu is the real top influencer."
Zhang Yiming rubbed his chin with a mischievous smile, "Old Yang, for Douyin's year-end gala, if we invite Mr. Lu, do you think he'll come?"
He remembered that the first accounts with millions and tens of millions of followers were all Tianxing, as were the live rooms with over hundreds of thousands and millions of viewers.
The year-end gala is an opportunity for the platform to expand its influence, and if they could invite Lu Liang, it would surely be explosive.
Yang Zhenyuan chuckled, "As long as the terms are right, Mr. Lu would definitely come, but can we afford the price?"
He had known Lu Liang for quite some time and understood Boss Lu's personality; as long as they offered the right price, he would come even tonight.
But whether the price is right or not,
it's not up to them, it depends on what Lu Liang says.
Zhang Yiming smiled wryly, "Forget it, I'm just afraid that inviting him is easy, but sending him away is hard."
Liu Qing and DiDi learned this lesson before, luckily Lu Liang wasn't interested in them. Otherwise, with Douyin's current value, they might even be able to reverse-acquire their parent company.
Five minutes and twenty seconds passed quickly, and as the song ended, the dancing girl group waved their water sleeves and gracefully exited the stage.
Lu Liang stayed on stage, smiling and bowing, "Thank you all for your hard work over the past year."
"Tonight, your task is to eat well and drink well, no talk of work, just enjoy yourselves. If any leader starts talking business, boo them."
Lu Liang kept stroking his beard, smiling as he said, "Honestly, what do you all think of this little beard of mine? Fake, definitely fake, but I feel it's quite sexy."
"Mr. Lu, you're the handsomest~"
Chen Jinchun cupped her hands around her mouth and shouted loudly.
Lately, she wasn't sure if it was a stroke of bad luck or if Boss Lu was in a bad mood.
She kept offending Lu Liang, and her bonuses kept getting deducted. She really wanted to make amends.
"Mr. Lu, you're stunning."
"Mr. Lu, I want to have your baby."
More than 300 people at the venue echoed, and Lu Liang's eyes twinkled with laughter and he was very pleased: "I like your honesty."
He waved to call over Lang Lang and the band, "My personal show ends here tonight. Once again, thank you to Teacher Lang Lang and all the teachers for the accompaniment."
The group took a deep bow and gradually left the stage.
Tang Caidie took the stage to introduce the next performance, though she looked at Lu Liang with a hint of resentment.
During the afternoon rehearsal, it was clearly agreed that Lu Liang would perform, say a few words, then it would be her turn, followed by the next scheduled programs.
As it happened, Lu Liang went straight to saying no talk of work and no business, leaving her with a memorized script useless, reduced to just announcing the acts.
Tang Caidie smiled bitterly. Sometimes, it's really no wonder Chen Jinchun likes to tease Lu Liang now and then.
Indeed, as the boss, he leaves things unfinished, yet acts like nothing's wrong.
"Mr. Bo En, how do you feel?"
Lu Liang didn't bother to change clothes, smiling as he arrived at the table where the Lautburn team was seated.
A total of nineteen General Motors personnel, including him, were invited to attend tonight's annual meeting.
The annual meeting, like a big year-end team building, is all about increasing employees' sense of belonging to the company.
Lu Liang wouldn't miss such a good opportunity.
"Mr. Lu, in what regard?" Lautburn asked.
"In every regard," Lu Liang smiled.
"Flannery agreeing to let me bring the team here was definitely the biggest mistake of his lifetime."
Lautburn sighed, before coming here, how could he have known that the sugar-coated bullets of socialism would be more captivating than capitalism.
After just a week, the team's will was starting to waiver, some attracted by the culture, some by the food, and others by the beauties.
His worries were gradually coming true; out of the nineteen that came, if half could return after two months, it would be considered good.
"Among the Four Ancient Civilizations, only our civilization has continued to this day, and it's only natural to love it."
Lu Liang smiled gleefully, almost all foreigners who visit end up liking East Country.
Although it's related to receiving preferential treatment as foreigners, the key is they came with a 'braving the Golden Triangle' mindset.
After all, Western media consistently smear and slander, and the so-called hell turned out to be a paradise, naturally leading to greater fondness.
"If they want to leave, I can't stop them, but I won't stay," Lautburn's eyes were determined.
He's been working at General Motors for thirty-eight years, fully integrated, and has become one with the company.
"Mr. Bo En, this is a QR code developed by our company colleagues. Scan it, and you can enter a lottery later."
Lu Liang smiled as he showed some people at the table how to scan the QR code on the table with their phones. There were eight on their table.
Whether they stay or not, it's meaningless to discuss this now, too early to make intentions known, it could kill the conversation.
With more than a month left, there's no rush.
"Dear friends, happy times always pass by so quickly, and it's time to say goodbye."
An hour later, Chen Jinchun, beaming, reappeared in the live stream intending to conclude today's session.
"???"
"Where's the lottery?"
"I watched for over an hour just waiting for the lottery draw, and now, after all this waiting, it's suddenly over?"
In an instant, millions of netizens protested in unison, they were waiting to see the lottery, curious about how much money Liangzi planned to give away this year, so they could tease their own bosses.
Last year with fewer people, over twenty million was spent, and, rumor has it, Lu Liang made more money this year, meaning bigger funds, iPhones piled like a mountain, likely one for everyone.
But now, it's over?
Seeing the flood of comments in the live room's chat, with relentless voices of protest, Chen Jinchun instinctively looked at Lu Liang.
Lu Liang shook his head slightly, drew his thumb across his throat, signaling to end it, not to worry.
They hadn't done anything wrong. Moreover, tonight's donation surpassed thirty million, translating to over sixty million in charity funds.
It's different from those donating to their own foundations just for tax avoidance, they were genuinely giving real cash and gold for good deeds, sufficient to quiet this wave of public opinion.
He also believed rational people are always the majority.
Understanding the purpose of this, more people would join them next year.
Just like with blind people, the most cruel thing isn't letting them spend their entire lives in darkness, but letting them occasionally glimpse light, only to continue drowning in darkness.
With the approval given, Chen Jinchun beamed, waved to the camera, "Dear friends, goodbye, see you next time."
As soon as she finished speaking, the live room closed.
Unlike Douyu and Panda, Douyin's live rooms don't allow netizens to chat in the room once the streamer is offline.
Millions of viewers, seeing the closed notice page, felt a bit stifled, as if there were some things they just had to get off their chest.
They spread the word, heading to major forums, continuing discussions about tonight's annual meeting and the abrupt closure of the live stream.
"Mr. Lu finally seems human this year."
Many company heads whose annual meetings were scheduled after today, upon hearing this news, breathed a sigh of relief.
Lu Liang was really generous, last year's average of 57,000 per person in bonuses and prizes made all company annual meetings pale in comparison.
This year, with that kind of scale, the average reward would only be higher, whereas for them, even the 7K threshold bonus might not be reached.
Because the annual meeting rewards and year-end bonuses are separate.
Most companies would be around one or two thousand at most, with iPhones considered grand prizes, unlike Lu Liang who spent so freely, giving almost everyone an iPhone.
But as time passed, related keywords rapidly spread, appearing all over the internet, more and more people felt something was off.
"Lu Liang definitely has big moves next year."
"This is blatantly an open strategy."
"A live stream would have been better."
Corporate heads suddenly realized.
Nothing piques curiosity more than a secret.
Just like how to make a book or film a timeless masterpiece, the best way is to have it banned.
Because there are no walls in the world that don't let through the wind, with over 300 employees attending the annual meeting, plus their families, nearly a thousand people.
Some words here and there are bound to get out.
And the netizens who eagerly seek those snippets will only deepen their impression of this event.
Unlike a normal live stream, where after hearing and watching, they just gripe a bit, complain about their boss, and then forget about it.
"Everyone says I'm a marketing master, but I think Mr. Lu is the true king of marketing."
Lei Jun put away his phone, sighing that there will definitely be many big moves by Lu Liang next year, likely related to the field of new energy.
He felt the need to contact investors and strive to get Xiaomi listed sooner, and enter the new energy market sooner, as delaying could potentially leave them with nothing.