After rebirth, I rejected the rich yandere lady

Indeed, many companies actually make money with sub-brands and then use those earnings to subsidize their main brand.

And the model Xu Musen imitated was naturally Milky Snow Ice City.

As a Returner, Xu Musen knew very well that in a few years, a major event would take place worldwide, followed by a significant economic downturn and consumer downgrading.

Many luxury brands wouldn't survive.

Tea shops would close one after another, but Snow King thrived during those years, simply because it was cheap.

If the price is low enough, sincerity becomes the ultimate killer move.

Nowadays, the average price of milk tea products is around six yuan, but Snow King's two-yuan ice cream and three-yuan lemonade, it's safe to say, were ruthlessly competitive!

Xu Musen essentially copied Snow King's strategy verbatim.

One goes high-end, the other offers value for money.

No matter how the market changes in the future, his base would remain stable.

After all, he had all sorts of channels at his disposal, so the produce that didn't meet Auntie of Shanghai's standards could be passed on to Hu Shangamei.

Saving costs is also a way to make money.

It could also drive down the franchisee's prices, attract more people, and recoup a large amount of capital in the short term!

"My God! This is brilliant!"

"Boss Xu is still Boss Xu. I think you, Brother Sen, are getting closer and closer to streetlight status!"

Zhou Hangyu and the others were flabbergasted, profoundly impressed by Xu Musen's apparent ability to turn anything into gold, as if even dreaming of finding a hundred yuan would result in having to give him half!

"Get out of here, I'm advocating for cost-effectiveness here, for the benefit of the common folk, you know?"

Xu Musen said with a smile.

"But if we give substandard fruit to the sub-brand, won't the customers mind?" asked Ma Yaxing.

After all, it sounded like… picking up what others had left behind.

"Just change the term, call it 'value replacement' or even 'youth edition.' Besides, as long as the price is low enough, if the secondary housing market in the center of Huhai City only charges you a few hundred thousand yuan, would you still mind that it's second-hand?"

Xu Musen provided a very vivid example.

Zhou Hangyu immediately slapped his head: "I see! That makes sense! If Liu Yifei were willing to marry me, I wouldn't mind her being a few years older than me!"

Li Rundong expressed his disdain: "Come on, someone wake him up with a slap! He can't get diabetes and still taste sweetness without cost!"

"But if everyone knows we're the same company, won't they all just buy the cheap ones and not come to our flagship store anymore?"

"That's even less of a worry,"

Xu Musen said with a smile, "We just need to make differentiation. For example, certain products can only be purchased at certain stores, some activities will only be held in specific shops. Even the decoration, service attitude, and packaging must be differentiated, giving high-end customers their little bourgeois pleasures while providing ordinary customers with affordable products. That's the way to do it."

"But the names we've chosen are so similar, won't people get confused?"

Ma Yaxing looked at the sub-company's name; one was Auntie, the other was Ah Mei.

Xu Musen laughed: "Would you confuse BMW with Baojun, Ya Di with Audi?"

The few in the shop were stunned for a moment, then all burst out laughing.

Indeed, it's like Ya Di and Audi, one represents life, so does the other.

Essentially, both are means of transportation, but people will naturally differentiate between them.

The same goes for milk tea shops.

Xu Musen continued to instruct on the details. The brand name and company registration had been preemptively trademarked.

Even names like Hu Shang Grandmother and Huhai City's Second Uncle had been registered by Xu Musen long ago.

Even the promotional song was ready.

"You love me, I love you~ Hu Shangamei so sweet~"

It even included some dialect elements, which made it especially catchy.

Zhu Yulan listened with a gleam in her eyes to the side; this approach was entirely new to her.

For those from prominent families like her, daily life was already dissociated from ordinary people. Even when doing business, it usually involved dealing directly with foreign enterprises for big transactions from the family's high standing.

She never considered that there could be such a vast market among the general populace.

Zhu Yulan could already foresee that if Hu Shangamei succeeded, it would eventually become a company that would charm the public and reap both fame and profits.

Zhu Yulan watched Xu Musen silently, her usual pride as a lady slowly turning into admiration and worship...

After delegating the tasks,

a dedicated vehicle soon arrived at the doorstep of the milk tea shop.

Two staff members stepped out, from the Market Management Bureau.

The leader was still the same captain.

They had become familiar with each other over time; his surname was Qin.

Xu Musen greeted him with a big smile: "Captain Qin."

"I've come to deliver the paperwork."

Old Qin nodded with a smile too. Xu Musen had personally overseen the preparation of the sub-brand and chain store's application processing, and with someone green-lighting the procedure, it was completed in less than half a month instead of the usual several months.

A junior staff member came over with a briefcase and handed it to him: "Director Qin, everything is in here."

"Director Qin?"

Xu Musen looked at him, slightly surprised.

Old Qin seemed a bit embarrassed and smiled: "You know, after what happened last time, we investigated many people here, and there were vacancies in positions. I was assigned a deputy director role to fill in."

Xu Musen laughed heartily: "This is something you rightly deserved a long time ago. Congratulations, Director Qin!"