Chapter 167: The Moonlight is Beautiful, the Milk Tea is Sweet.
"An advertising slogan? That's my forte, watch this."
"Sip on Auntie Shanghai's, taste the wealthy lady's flavor!"
"I know exactly what Auntie tastes like! Silk stocking milk tea is genuinely exquisite!"
Zhou Hangyu and Li Rundong were shouting at the top of their lungs.
The decoration of the Fudan milk tea branch was complete.
The grand opening was just around the corner.
Xu Musen called these "core members" of the company to come up with catchy advertising slogans for the opening day to attract customers.
But when these two guys presented their slogans, the whole store went dead silent.
"So the banner is saying that we're destined to close, right?"
Xu Musen's mouth twitched as he delivered a punch to each of the two men.
Are these the kind of slogans any sane person could come up with?
Even if you put this on some minor website, it would have to be under some perverted category.
"I knew I couldn't count on you two. Lianmai, do you have any good suggestions?"
Xu Musen asked Zhao Lianmai.
Zhao Lianmai thought for a moment, "I think we need to highlight the selling point and give consumers a reason to buy with confidence."
Zhao Lianmai took out a pen and paper and wrote down an advertising slogan.
"Auntie Shanghai, no overnight fruit for sale."
Xu Musen nodded approvingly, "Not bad."
This reminded him of a pork chain store in his past life called a certain Dame's.
It rapidly won over customers with that advertising slogan and opened many stores nationwide.
However, this made Xu Musen suddenly think of another brand that became China's richest by relying on a single advertising slogan.
We don't produce water; we're simply nature's porter.
This slogan could be said to be one of the most successful cases in the market over the past several decades.
Xu Musen's eyes lit up, he grabbed a computer to check, but unfortunately, this slogan had already appeared in 2008.
It was not yet widely known, and a large-scale promotional campaign had not yet taken place.
Xu Musen felt it was okay to use it.
The advertising laws and such were not very established yet, and this sort of thing was hard to assess after changing the phrasing a bit.
Plus, riding on the popularity of that company, Xu Musen didn't have any qualms.
Straight away, Xu Musen jotted down, "We don't produce fruit; we're simply the porters of natural fruit."
A few people gathered around and their eyes brightened.
"Wow, this slogan is brilliant; I remembered it in an instant!"
"Awesome, just from this line, I feel like the fruit from this place must be the freshest!"
Looking at the slogan, everyone praised it.
Xu Musen chuckled, "Now we have an advertising slogan, but we still need a gimmick for the grand opening."
Saying this, Xu Musen wrote down a few more lines.
"The first cup of milk tea in late autumn, half price for the second cup for couples, a gift for your dearest ta."
"The moonlight tonight is beautiful, this cup of milk tea is sweet, a cup of milk tea to express your feelings."
Looking at the last sentence, some of the boys were a bit puzzled.
"Musen, I'm kinda not getting this last one."
"This was said by the Japanese writer Natsume Soseki. When men and women walk under the moonlight and confess their feelings, it's more subtle and romantic. 'The moonlight tonight is beautiful' represents a kind of implicit confession."
Zhao Lianmai spoke in a faint voice.
Xu Musen didn't expect that Zhao Lianmai, the singleton, was quite researched in this area.
"I've read his books," Zhao Lianmai explained briefly.
Xu Musen said with a smile, "The main force buying milk tea in the school are couples. We have to tie milk tea to romance. Think about it, many people are too shy to confess directly, but a lot of them would use 'the moonlight tonight is beautiful' to express their feelings. But right now, this line still requires some courage to say.
If we can also give this meaning to our milk tea, it'll be more subtle than saying 'the moonlight tonight is beautiful' and also more acceptable. Even if someone gets rejected, it won't be too embarrassing."
Xu Musen shared his idea.
The group was visibly impressed.
"Damn, you're a genius, Musen."
"Boss Xu, spill the beans. Were you often rejected when confessing in the past, and is that why you've come up with so many clever ideas?"
Zhou Hangyu asked excitedly.
Xu Musen's mouth twitched, not going to lie, he studied all sorts of tricks while chasing Yao Mingyue back then.
An Nuannuan, who was sipping on her milk tea, shifted her gaze thoughtfully.
The moonlight tonight is beautiful... so it has that meaning. Stay connected through empire
...
Fudan Campus.
Xu Musen arrived at Zhu Yulan's shop, enjoying his tea.
Watching the streets crowded with university students, three layers inside and three layers outside.
Even before the shop opened, Xu Musen had already started hyping it up on forums and offline.
Moreover, the new shop was very likely the talked-about Auntie Shanghai's branch from the recent controversy.
People's appetite was truly whetted.
Zhu Yulan, seeing so many people there to join the excitement, clicked her tongue sourly, "These people really have time on their hands; it's just a cup of milk tea, and yet they're queuing..."
"Boss Zhu, this is also good for you. I surely won't be managing the Fudan Campus as conveniently as you, so I'll only be in charge of the financial management of the shop. I am entrusting all the staffing issues to you. Isn't this amassing a huge database of people willing to work part-time for you?"
Xu Musen said as though he were truly considering the other party's interests.
The students willing to work part-time in the milk tea shop and the Kangaroo delivery service generally come from families that are a bit hard pressed financially.
During winter and summer vacations, these people also choose to take on holiday jobs.
By then, Xu Musen and Zhu Yulan could transform into labor dispatch intermediaries.
Don't underestimate university labor dispatch. If you can land a big contract for the university's summer jobs and arrange for students to work on the assembly lines in various factories, just the referral fees can net you four to five thousand per person.